Sales Manager

Angie Anderson

**** ****** ***** ** . ******, GA 30019

*****.********@***.*** . 706-***-****

objective

To obtain a challenging, rewarding career that will utilize my varied

skills and experience and my key strengths: my communication,

organizational, and award-winning problem-solving skills.

Education

University of Georgia, BJA, Advertising, Cum Laude

May 2006

Gainesville College, AA, Business Admin. & Journalism, Honors Graduate

May 2004

professional experience

FitzPatrick Advertising (Alpharetta, GA) March

2011 - June 2011

Senior Account Executive

Managed multiple tier-three automotive dealership accounts by regularly

communicating with clients, maintaining positive relationships.

Responsible for development of on-going marketing strategies and

coordinating execution of campaigns including print, television, radio,

digital, interactive and social media initiatives for each client.

o Analyzed campaign objectives, historical and competitive

data, advertising requirements, and budgetary limitations on

a daily basis, utilizing knowledge of the products, media

capabilities, and audience characteristics to track

performance, measure success, and proactively manage

expectations.

o Collaborated with media and digital teams on a monthly basis

determine appropriate media to used based on campaign goals &

estimate costs. Collaborated with artists, copywriters, and

production specialists during the development, design, and

editing of broadcast, print and digital creative.

ATLANTA BASED SYSTEMS (Clarkesville, GA) June 2009 -

December 2010

Sales & Marketing Executive

Developed, implemented, and managed sales and marketing strategies for

the dental laboratory industry's leading software development company.

Managed all sales from qualification to closing, closing more than

$150,000 in new product sales and increasing total new customer sales

by 325% and total product sales by 38% despite the industry's poor

economic climate.

o Planned and executed all marketing communications, including

brochures, advertisements, direct mail, and press releases

o Developed Customer Relations & Account Management plan that

was adopted company-wide and was responsible for a noticeable

increase in customer acquisition, satisfaction, and retention

o Served as Product Development Team Leader for CRM (customer

relationship management) development project. Researched

competitive products, analyzed customer needs, and created

development & implementation plan that met both company

objectives and customer needs

Varnson Group (Buford, GA)

March 2006 - January 2009

Account Manager

Managed effective word-of-mouth endorsement campaigns for 20 national

and regional accounts, ensuring client satisfaction and returning

business. Served as primary client liaison for brands including

Brawny, Combat, Direct General, Dixie Crystals, hotels.com, Lactaid,

O'Charley's, PetSmart, TNT/TBS Entertainment and NBA on TNT.

o Oversaw campaign from planning to review, ensuring campaign

deliverables were completed on-time, within budget, and met client

requirements, budget limitations, and agency's creative standards,

as well as regularly monitored effectiveness throughout campaign,

adjusting tactics as necessary.

o Created and presented dynamic, professional presentations,

including new business proposals, campaign and promotional strategy

proposals, final creative for approval, and campaign summary

presentations

o Wrote and distributed press releases to stimulate industry and

consumer word-of-mouth

Promotions Manager

Developed cutting-edge, integrated promotional strategies to optimize

campaign potential. Negotiated with media partners to obtain the

highest promotional value for the client's budget. Created,

coordinated and implemented promotional tactics including remote

appearances, grand openings, event sponsorships and web contesting.

o Reviewed and approved proposals from media partners to ensure

objectives and budgets were met

o Responsible for creating promotional concepts and writing all

related copy points

honors & Awards

Future Problem Solving, Individual Competition - 1st place State &

International (1997)

Academic Honor Societies: Delta Epsilon Iota, Alpha Delta Sigma, Phi Theta

Kappa

Contact this candidate