Sales Marketing
Resume:
GARY R. LLOYD
Rolling Hills Estates, Ca 90274
************@***.***
STRATEGIC MARKETING CONSULTANT & GLOBAL BRAND EXECUTIVE
Strategic Marketing Consultant & Global Brand Executive who delivers sovereign constituencies,
results, readiness and market embraced service experience with six sigma excellence and 360º Baldridge
rigor. Over 20 years of success in driving cross-functional, enterprise-wide brand expansion; leading
world-class business development initiatives, consistently exceeding growth, share and equity targets.
Financially astute Marketer, Sales Pro & “Big Picture” innovator who proactively capitalizes on change;
overcomes competitive strongholds & penetrates emerging communication channels driven by technology
advancements and social dynamics. Solution architect and organizational synergist who aligns agendas,
goals, initiatives and resources in pursuit of a common vision. Culture sensitized- centric client
communicator who learns and earns the heart and confidence of the marketplace.
PROFESSIONAL EXPERIENCE:
THE ENCANTO GROUP, LLC, LOS ANGELES, CA
Managing Partner
2005 - Present
Established professional consulting partnership providing service brand defining initiatives, cutting edge
customer and market messaging,guest & member hospitality concepts along with signature strategies &
performance competency programs that drive, profit, augment margin, enduring equity and sovereign
constituencies. Provided commissioned sales, key account relations and acquisition services.
AMERICAN EXPRESS COMPANY - WORLD HEADQUARTERS, NEW YORK, NY
Vice President, U.S.
New Business Partnerships, National Account Sales and Business Development
1992 -2005
Led Brand initiative to secure worldwide acceptance & re-position American Express Cards,
Payment Products, Services & related technologies as a Global “everyday spend” financial
accommodation
Completed a global / strategic account acquisition initiative reversing a decade of truncating
market share, stagnating stock price and diminished Wall Street ratings
Strategically neutralized Visa’s devastating decade long “They don’t take American Express” ad
campaign which had measurably and perpetually chipped away at Amex’s brand equity
Developed a Quantifiable Brand Value Proposition overcoming declining relevance, Cardmember
and Merchant attrition, establishing the framework for long-term brand sustainability & emerging
revenue streams
Generated an annual incremental $625 million dollar Net gain in Pre-Tax Income in conjunction
with $50 billion dollars in annual merchant transaction revenue compounded by growth in lending
income portfolio
Eliminated a 28 point analyst identified competitive coverage gap & brand utility deficiencies
Exceeded acquisition growth & variable contribution metrics including ROE target of 18:1 by 8
points
Established relationship marketing initiative to identify, analyze, revitalize volatile - truncating -
under producing national retail and restaurant accounts
Restructured Sales Proposition with value based P& L aligned implications.
Pinned Premium Price Marketability across North America for Merchant Services Acceptance
Gary R. Lloyd Page 2
AMERICAN EXPRESS COMPANY- CONTINUED
Vice President, U.S.
New Business Partnerships, National Account Sales and Business Development
1992 -2005
Forged long term contractual relationships with company’s top 100 largest and most resistant
targets
Secured Amex’s largest Co branding partner, merchant account and source of new customer
acquisition
Led Internet /Ecommerce Entry, Research, Financial Impact Benchmarks & Investment Plan
Managed GCO collaborative effort for Ecommerce contracts
Secured Coverage Top 100 Sites
Led entry in to the U.S. Supermarket industry, established coast to coast supermarket coverage
in 34 months generating $ 4 billion dollars in Amex transaction volume at an 80 basis point
premium over competitive plastic
Point negotiator and solution architect for all billion-dollar prospects
Recruited, coached and administered development plans for National Team members
Facilitated outsourced 360 degree feedback assessment firms to insure customer/employee
satisfaction
AMERICAN EXPRESS COMPANY
Vice President
National Account Sales
1990 - 1992
Exceeded 300% of $100 million dollar quota both years as member of National Account Team
Developed growth incentives for key account longevity, penetration and added value recognition
Coordinated research for Amex Purchasing Card and developed marketable proposition
Established Cross Enterprise/Preferred Provider Partnerships with Luxury Resorts and Cruise
Lines
Developed North American Major Retail/Supermarket Expansion Initiative
Designated as Spokesman for Trade Activities
Promoted to Lead National Account – Strategic Coverage New Business Partnerships
Organization
ADDITIONAL PROFESSIONAL EXPERIENCE
Director of Headquarters Sales, U.S.
Director of Expansion Marketing, North America
Director of Sales / District Sales Manager - Western U.S.
EDUCATION
DOCTORATE IN BUSINESS ADMINISTRATION
Graduated with Highest Honors; Appointed to Academic Board of Governors
Century University, Albuquerque, NM
BACHELOR OF ARTS
Communication Studies Rhetorical Theory
California State University, Northridge, CA
Gary R. Lloyd Page 3
KEY CONSULTING ENGAGEMENTS
THE ENCANTO GROUP, LLC, LOS ANGELES, CA
Managing Partner 2005 - Present
San Miguel, Inc 2010 – 2011
Consultant/Business Design, Development & Acquisition
Developed and implemented differentiating brand & service quality initiatives for health
service/managed care expansion
Developed / Designed, Marketing and Acquisition structure for Managed Care, Occupational Health,
Executive Health Services, including collaterals for employer client, patient /member solicitation
Designed all brand identity aspects including online campaigns & interactive customer interface
Created service brand structure and multi-touch point customer experience program
Established target lists, priority targets and financial compensation structures.
Solicited and secured managed care network increasing revenues by 17%
Provancement, Inc. 2008 - Present
Consultant/Business Design & Development
Designed Branded Identity components in preparation for market launch including prospect
solicitation letters and communications
Developed strategic expansion efforts for transportation, leisure & luxury craft market segments.
Ramos & Associates – 2010 – Present
Consultant/Business Design & Development
Developed Business Plan for $3 million Group Practice Expansion
Created differentiating practice identity to enhance marketability
Constructed economic plan and profitability benchmarks for strategic growth initiatives
Created investor materials demonstrating capacity to generate profits and accrue equity
Developed / Designed related contractual materials including agreements, addenda and exhibits
Provided strategic direction for contract negotiations
Outreach Care IPA 2008 – Present
Consultant/Chief Marketing Officer
Developed / Designed Organizational & financial structure of the Sales, Marketing and operations
Created Capitated Revenue models & 5 year alignment of compensation, expense & revenue goals
Designed Branded Identity components along with visual and service experience differentiators
Apprise – 2007 - Present
Consultant/Business Design & Development
Researched, developed and designed a Professional Registry of Intravascular Central Catheter
Infusion Management Experts. [PICC] including the construction of a business plan, financial &,
operational structure.
Created contract for registry services, market based pricing, service brand identity & value
proposition.
Designed marketing Aspects of interactive client website
Contracted and completed other Apprise Ventures including; ‘’Worldport Attaché”- Health
Services network for U.S. travelers and Retiree’s Abroad & “Envoy” – Institutional Management
Services for Hospitalized Mental Health Patients.
Meridian Holdings/Intercare DX, Inc 2006 - 2007
Consultant/Business Design & Development/Executive Vice President- Sales & Marketing
Introduction of Breakthrough Bio Tech Cardio- Diagnostic equipment to North American market
Headed Marketing launch on a $60 million Credit Suisse R&D investment
Created financial structure for Product Pricing, Service Delivery and Sales/Distributor
Compensation
Designed/ Established Value Proposition and Corresponding Economics
Established Multi Channel Platform for Institutional and Private Practice Sales
Led Contract Negotiations for Major Institutions and Global Contracts
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