Marketing Manager

Linda Fitzmorris

Tustin, CA *****

714-***-**** / *******@*****.***

Career To be in an environment where my balanced skills in a/e/c marketing,

Objective proposals, public relations, business development and strategic

direction enhance management's strategy for firm performance and

Computer profit.

Softwares

Microsoft Office Suite: Word, Excel, Power Point, Access, Outlook,

Quark, Publisher, Front Page

Adobe: In Design, Photoshop CS5, Illustrator and Page Maker

Databases: Access and Deltek Vision

experience

Marketing & Proposal Writing - Consultant 2008 to Present

CALTROP Corporation, Rancho Cucamonga, MVEI,

Irvine, CA and

BAM Productions, Brentwood, CA

- Responsible for strategic proposals - writing, graphics, and production;

lead generation; advertising; speaking engage- ments; bookings; writing;

research and multi-platform promotional campaigns.

- Recent Proposals leading to Interview: Foothill Transit Parking Structure.

CM Services at Stillwater Business Park - Awarded

Public Relations / Marketing Director 2006 - 2008

Miralles & Associates, Altadena, CA[Owner Retired

& Closed Down Business]

- Staff management of temporary Marketing Coordinator/Graphic Designer.

- Manage departmental activities and deadlines.

- Representative firm attendance at pre-submittal and association meetings.

- New clients and contracts awarded - Port of Los Angeles, Foothill Transit,

LA Universal Pre-School, City of LA DWP.

- Marketing of Integrated Project Delivery [IPD], Building Information Modeling

through revamp of Value Added Services.

- Management role in full support of the business development, public

relations and marketing objectives/practices of firm including,

identification, research, leads, methodologies, protocol, meetings, operations,

cost savings, strategic

approach and thinking, writing, interview and presentation productions;

marketing collateral such as proposals, tear

sheets/brochures, graphics; e-commerce such as website, e-mail newsletters,

post-productions.

Public Relations 2006

WET Design, Sylmar, CA [creators of the Fountains

at Bellagio]

- Firm exposure through inclusion in media shows such as Made-In-America and

more than 25 publications/books.

- Television production procurement and in-house episode production team lead.

- Coordination of trade shows materials and booth for both national and

international participation.

Public Relations / Business Development 2005

Consultant

Client: Miralles & Associates, Altadena, CA

- Strategic public relations services to shepard firm's ownership transition

plans, including: Target market analysis and

approach, client reputation management plan, marketing analysis and plan.

- Additional activities include: research, cold calling, client retention,

meetings, coordination, proposal process assessment and strategic plan.

- Proposal - Gold Line Foothill Extension Construction District - Development

Assessment Study of Gold Line Foothill

Extension of 12 stations in 11 cities over the next 10 years regarding urban

planning, design, economics, feasibility of

Transit Oriented Districts. Second position.

Marketing Manager

Leo A Daly Architecture, Downtown Los Angeles, CA 2004 - 2005

- Rollout the Corporate Deltek "Vision" implementation.

Department staff management of the Marketing Coordinator and Graphic

- Designer.

Manage departmental activities and deadlines.

- Representative firm attendance at pre-submittal meetings and association

meetings.

- Contract awarded - US Navy Interior Design Indefinite Quantity Contract $1 m

fee.

- Management role in full support of the business development and marketing

objectives and practices of firm - identification, research, methodologies,

- meetings, operations, cost savings, correspondence, proposals, brochures,

graphics and production.

Business Development Manager & Marketing Manager

JDBA Architecture & Planning [James D. Black 2002 - 2004

Assoc.], Los Angeles, CA

- Contracts Awarded - Beverly Hills Unified School District Hawthorne School

Interior Renovation $300 k fee,

Los Angeles Unified School District Phase II New School Construction $600 k

fee and Architectural/Engineering Technical Support for various campuses,

100 k fee.

Interviews - Los Angeles CCD Southwest College New Maintenance and Operations

Building, Los Angeles CCD

- Mission College Athletics Project, County of Los Angeles Parks and

Recreation, Quizno's.

Management role in full support of the business development and marketing

objectives and practices of Principal and firm - identification, research,

- methodologies, meetings, operations, cost savings, correspondence,

proposals, brochures, graphics and production.

- Initiate and implement marketing plan.

Representative attendance at pre-submittal meetings and association meetings.

Linda Fitzmorris

Tustin, CA 92780

714-***-**** / *******@*****.***

experience [con't]

Marketing Director - Consultant - Term Contract

Position 2001 - 2002

Client: PBWS Architects, Pasadena, CA

- Consultant management role in full support of the marketing objectives and

practices of Principals and their firm - research, methodologies, meetings,

operations, cost savings, correspondence, proposals, brochures, graphics and

production.

- Point for management marketing meetings to organize and lead teams for

marketing plan implementation.

Marketing -

- Identify and research new markets, leads and contacts.

- Interview and select various professional photographers for project

documentation. Direct scouting shots and

work extensively with professional photographers during photo sessions.

- Correspondence, proposals, brochures and other public relations material.

- Developed the methodology in writing proposals and implementing lead

practices/policy creating a direct increase in business proposals, interviews

and close outs.

- Reduced in-house production costs of marketing materials through competitive

bidding among vendors.

- Streamlined proposal process practices through the establishment of graphic

templates.

- Authored the text and released the company's first official press package to

news agencies and trade organizations.

- Initiated and maintain a current inventory of business contacts for press

packs, postcards, press releases, etc.

- Organized and developed the template and master network for the directory of

resumes, text and imagery in digital and conventional hard copy formats.

- Maintain photo library and created cataloging system for archival, proposal and

press retrieval.

- Liaison with CASH and other organizations and agencies at various levels.

Human Resources -

- Resource and participant to advise Principals on legal guidelines and

requirements relating to employee issues.

- Established HR/principals interaction and meetings to open discussion and

report on issues that arise.

- Developed fingerprinting and documentation practices of employees.

Initiated procedures for implementing employee handbook updates to maintain

- legally current policies and company cost savings, i.e. required leave acts,

changed parameters of employee leave policy, employee reimbursement

participation for medical/dental premiums during leaves, addition of 401(k).

Trained and directed part-time employees.

-

proficiencies

- Adept in understanding business objectives, implementing goals,

streamlining policies.

- Proficient in networking and professional relationship building for client

retention and new client cultivation.

- Marketing experience in sectors of interiors, commercial, retail,

hospitality, education, technology, healthcare markets.

- Develop methodology in writing proposals and implementing lead

practices/policy.

- Liaison with clients, prospective clients, organizations and associations.

- Represent firm at events, pre-submittal meetings, trade organizations and

associations.

- Identify, research and pursue new opportunities, leads and contacts.

- Manage firm resources, budgets, expenses, approvals, agreements, reporting,

forms, collateral, inventory, surveys

and databases to maximize efficiency and establish that goals are met.

- Coordinate and implement special events and programs.

- Contribute strategic processes to organize and lead teams for implementation.

- Able to Interview, train, direct employees as well as select support

professionals.

- Streamline processes and reduce costs through competitive bidding.

- Demonstrated effective organizational and communication skills.

- Self-motivated, shows initiative and leadership.

- Decision-making and good judgment capabilities.

- Results oriented with good time management skills.

- Technical aptitude and good computer skills.

- Able to learn, analyze, understand, and convey information.

Oranization Memberships:

WTS (Advancing Women in Transportation) 2006 - 2008

SMPS (Society for Marketing Professional Services) 2000 - 2008

SMPS - CPSM [Certified Professional Services Marketer] Certification:

Scheduled for next exam

California Real Estate License: Scheduling for State exam

EDUCATION:

Bachelor of Fine Arts, Carnegie-Mellon University, Pittsburgh, PA

SMPS -CPSM, Course and Final Completed August 2010

California Real Estate License, Course and Final Completed 2009

References Available Upon Request

Contact this candidate