Project Account Executive

Valassis Communications - Digital Media Coordinator Livonia, MI

December/2010 - May/2011

Secure Print and Loyalty Initiatives

. Managed the digital process for secure print campaigns as well as loyalty

initiatives for more than 20+ clients.

. Created, maintained and distributed standard operating procedures

documents and weekly project reports for national campaigns.

. Directly managed the agency relationship with third party vendors to

facilitate all secure print campaigns averaging 20+ per month.

. Managed and maintained an internal asset library for creative,

competitive, legal, and client requests.

. Facilitated the billing process for all loyalty initiatives and secure

print campaigns while staying under the client budget.

McCann Erickson - Assistant Account Executive Birmingham, MI

September/2008 - April/2010

Saab Cars North America

. Managed the overall production of 50+ projects (including Print, Digital,

OOH, Retail and TV campaigns) from 2008-2010 against a multimillion

dollar budget; while reporting directly to the VP/Account Director.

. Assisted in managing an average of 10 creative executions per month

inclusive of planning, creative development and final production.

. Managed the agency relationship with third party vendors to facilitate

digital tests and final deployment for the Saab web newsletter.

. Developed creative briefs, status reports and conference reports while

managing meetings for the development of new projects.

. Continually researched, analyzed and presented metrics on competitor data

and monitored various sources for industry news to improve the brand

strategy across all channels.

General Motors Corporate

. Managed agency-client communication globally with GM Supplier Diversity

while maintaining the responsibility for the production of all Business-

to-Business materials.

. Developed and presented creative concepts for each project based on

Business-to-Business research and strategic analysis.

. Managed the project development process and communicated responsibilities

for each team member involved.

. Maintained the awards and accolades library used to develop the key

comparisons in the largest General Motors Corporate campaign in 5+ years

(May The Best Car Win).

Campbell-Ewald - Project Management Coordinator Warren, MI

September/2006 - April/2008

Chevy Retail

. Assisted account development and fulfillment with an average of 40+

projects per month.

. Assisted in developing project estimates and finance reporting exceeding

$3 million annually.

. Coordinated and communicated project details to appropriate departments

and team members.

Chevy Events and Promotions

. Gathered and prepared references, annotations and binders for internal

and legal reviews.

. Prepared and managed broadcast and print templates for the Chevy Retail

Group.

. Assisted in the launch of promotional initiatives consisting of over 50

creative executions.

Northwood University

Midland, MI August/2002 - May/2006

Bachelors of Business Administration

Associates of Arts in Advertising

Triple Major: Advertising/ Marketing/ Business Management

Minors: Language Arts and Social Sciences

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