abhcsw@r.postjobfree.com *** – *** – ****
Summary From social media coordinator to director, I’ve grown with social media. Describe myself in one
word? Nimble.
Education Pennsylvania State University, Public Relations + Communications, c/o 2010
Net Media Group (Salt Lake City, UT)
Social Media Director Sep 2013-Currently remote in NYC
• Research, plan and execute tailored social media strategies for clients like Rug Doctor
• Offer strategic insights in order to solve real business problems and concerns
• Capitalize on social media data through careful analysis, testing, and reporting
• Amplify traditional advertising and PR through careful cross-channel integration
• Direct agency social media strategy and lead junior social media employees
• Increase client scopes through opportunity, partner, content, or influencer opportunities
• Grow client social media footprints month-over-month, year-over-year
Freelance (Philadelphia, PA)
Social Media Consultant Aug 2012- Current
• Social media strategy; planning, execution and reporting
• Google-friendly content strategy, planning and execution
• Digital PR/media relations and relationship management
• Influencer, blogger identification and outreach
• Social media customer service strategies and channel audits
Project Preakness at the Piazza- (Philadelphia, PA)
Social Media Event Lead Feb 2013-May 2013
• Pioneered social media, PR strategy for first annual event
• Established strategic media and retail partnerships
• Identified area influencers, bloggers to create ‘Preakness Style Ambassadors’ program
• Creatively directed event theme, supported PR initiatives for event
SEER Interactive (Philadelphia, PA)
Social Media Consultant Aug 2012-Feb 2013
• Recruited to lead social media aspect of a Fortune 30 financial client, also completed a
thorough competitive digital content strategy analysis of top 3 competitors
• Provided social media direction and support for clients such as Wine Enthusiast
• Produced research, content and provided SEO support and reporting
Devon International Group (King of Prussia, PA)
Social Media Marketing Coordinator Nov 2011-Aug 2012
• Managed all social media initiatives across 7 companies in diverse industries including
IT, medical device, health insurance, cost containment, office furniture and more
• Trained executives on social media use and best practices
• Collaborated with SEO and PPC managers for ideal campaign optimization
• Managed and mentored intern
BeckerTek (Bala Cynwyd, PA)
Digital Marketing Lead & Recruiting Specialist May 2011-Nov 2011
• Developed digital marketing strategy and utilized emerging channels such as LinkedIn
for recruiting within the IT industry