Manager Account
Resume:
Felicity Touzeau
*** **** *** ******, ********* 511
New York, New York 10009
********.*******@*****.***
EXPERIENCE
The Shannon Company (Advertising) – Melbourne, Australia February 2008 – April 2011
Senior Account Manager, July 2010 – April 2011
Clients: Australian Labor Party (Victoria) – 2010 State Election, WorkSafe, Hanover Welfare Services
• Responsible for development and implementation of advertising strategy; including media strategy and post-campaign analysis.
• Managed the creative development, production, traffic management and dispatch of media across all channels including TVC,
radio, print, digital, outdoor and direct mail. Led the production of over 40 TVCs during the Victorian election - most were
produced within the 4-week campaign period. Some were delivered to air within 24 hours of receiving the initial brief
• Attendance at all TVC shoots and edit sessions
• Developed presentations for key government stakeholders and media
• Managed media, research, digital and DM agencies
• Prepared extensive competitor analysis reports, budgets and billing
• Delivered bi-annual appeals for Hanover Welfare Services with donations increasing with each appeal
• Prepared a ‘brand story’ for Hanover, a base for this years upcoming re-positioning
Account Manager, February 2009 – June 2010
Clients: ME Bank, AustralianSuper, Australian Labor Party 2010 State Election, Department of Justice – Public Safety Campaign,
Hanover Welfare Services, Melbourne International Comedy Festival
• Managed the concept development and implementation of campaigns across all media platforms including TV, print, out-of home
and online (display and SEM). Attended TVC shoots and edit sessions
• Worked with clients to manage the expectations of multiple government and stakeholder groups
• Responsible for internal management of bank re-branding from ‘Members Equity Bank’ to ‘ME Bank’. Involved in initial concept
development for national brand launch campaign. Managed launch campaign for ME Bank’s First Home Savers Account. Oversaw
production and maintenance of Online Savings Account print and online materials
• Contributed to the strategic and creative development of the 2009 re-branding campaign for AustralianSuper – ‘It’s Australian. And
it’s Super’. Provided assistance with all elements of TVC production, managed the development of all print and online campaign
extensions
• Delivered Hanover’s first TVC in 2009 for under $10,000 by negotiating discount rates with suppliers and securing air-time
sponsorship from stakeholders
• Key contact for media, research, digital agencies
• Monitored and analyzed environmental trends, preparing in-depth competitor analysis reports
• Responsible for all aspects of campaign administration including timelines, budgeting and billings
Account Executive, February 2008 – January 2009
Clients: ME Bank, AustralianSuper, Hanover Welfare Services, Country Fire Service South Australia, Maurice Blackburn Lawyers
• Worked with Account Director to manage the development of TV, radio, print, DVD mailers and outdoor material
• Prepared reports on competitive activity and trends
• Proofed all work to ensure brand integrity and consistency
• Responsible for preparing status and contact reports, media advice and studio request forms, billings and timelines
INTERNSHIP
Synovate Market Research – Melbourne, Australia April 2007 – September 2007
• Interpreted data to update segmentation profiles for Subaru Australia
EDUCATION
Bachelor of Arts (Politics) and Bachelor of Business (Marketing), Monash University, 2007
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Member, Golden Key Society (Monash Chapter) – admission granted to top 15% of tertiary students nationwide
Victorian Certificate of Education, Shelford Girls Grammar
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