{ARELYS PALMA}
****************@*****.***
www.creativehotlist.com/apalma 786-***-****
Miami, Florida 33138
{SENIOR ART DIRECTOR}
Bilingual Art Director experienced in every phase of marketing, designing,
directing, managing and producing effective advertising campaigns from
concept to final product. Strong collaborator and able to perform and
execute efficiently and meticulously under pressure. Able to manage and
juggle multiple projects in-house and with outside vendors. Strong
background in brand marketing, corporate identity, magazine, catalog and
courseware design, and print advertising. Able to conceptualize, design and
write for various media, including TV, radio, and web, alongside a creative
team.
{EXPERIENCE}
Quint Wellington Redwood - Creative Director/Art Department Manager (June
2008 - Present)
. Design all in-house marketing collateral for the company's 49 countries,
in the native language of each country
. Project Coordinator and Production Manager for the education courseware
division of the company
. Responsible for the creative design, production and ftp uploads of all
education courseware materials from 600+ page
Student Workbooks to Instructor Slides and Manuals
. Coordinate all projects filtered through the art department with editors,
artists and country managers
. Responsible for coordinating and managing production artists,
freelancers, outside vendors, proofs and press checks
. Develop and implement all corporate marketing and art department
procedures
. Develop corporate brand guidelines book
. Develop and ensure the proper usage of company design standards and
guidelines
. Responsible for interviewing and hiring all art department candidates
. Conduct marketing meetings with country managers, CEO and Operations
Committee
. Report directly to the CEO and the COO of the company
Matrix 2 Advertising and Graphic Directives - Art Director (November 2004 -
June 2008)
. Design print and online materials for a variety of clients; from high-end
hospitality companies such as Sonesta and
Ocean Properties Limited to nationwide resorts and spa hotels; real
estate developers like The Related Group; boutique
shops like Diva Doghouse & Company and Meg Greene & Associates
. Conceptualize, design and produce corporate identity and branding, from
logo and stationery packages to all aspects of
marketing collateral, including online advertising, broadcasting and
radio
. Collaborate with clients, copywriters, account executives, web designers,
broadcasting and media department to
effectively execute all creative concepts
LGD Communications - Senior Art Director (June 2002 - November 2004)
. Managed and directed the marketing and collateral materials for high-end
real estate companies such as The Related
Group, Fortune International, EB Developers and Colonial Development
Group
. Responsible for designing and producing logos, stationery packages and
all print ads and collateral materials, including
brochures, sales center displays, direct mail pieces, etc.
Florida Horizons Magazine - Senior Art Director and Production Manager
(June 2001- June 2003)
. Responsible for designing and producing the quarterly magazine from
conception to final press checks
. Tracking the placement of all advertisers and coordinating production
with the Creative Director and copywriters.
Burdines - Freelance Art Director (February 2002 - June 2001)
. Responsible for the design of all furniture department advertisements in
conjunction with the team copywriter.
. Reviewed and approved photo shoot proofs for all advertisements
Cooper HMS - Production Artist (January 2000 - June 2001)
. Responsible for all production for such clients such as Florida Lottery
and Carnival Cruise Lines.
. Single handedly managed and produced Carnival Cruise Lines yearly fleet
brochure.
{EDUCATION}
International Fine Arts College - Commercial Art Major (1994-1996)
Tinsley Advertising - Internship (Summer 1996)
{TECHNOLOGY}
Mac and PC Platform
Proficient in Adobe CS4, Quark Xpress, Adobe Acrobat Pro, Microsoft Office
Familiar with After Effects, Dreamweaver and Flash
Bilingual - English and Spanish
PORTFOLIO SAMPLES, REFERENCES AND SALARY REQUIREMENTS AVAILABLE UPON
REQUEST