Marketing Sales

Desiree Collazo-Soto

** ********* ******* *****: ************@*****.***

East Stroudsburg, PA 18302 Phone: 570-***-**** • Mobile: 201-***-****

BRAND MARKETING COMMUNCATIONS PROFESSIONAL

Marketing/Branding/Licensing/Advertising

Seasoned and results driven professional who has successfully managed and grown multi-million

dollar corporate brands and consumer products. Demonstrated ability to build comprehensive

marketing programs by focusing on brand consistency across various mediums including print

collaterals and electronic formats. A proven leader who works well as part of the team or as a

strategic partner. Extensive experience working with executive management, sales support and retail

customer base. Utilized and grown my professional skill set across a range of industries including:

legal, publishing, music, consumer products, fashion, home décor and collectibles.

• Corporate Branding and Communications • Email Marketing and Social Media

• Strategic Marketing and Sales Support • Product and Account Management

• Intellectual Property (Copyrights and Trademarks) • Event Planning and Trade Shows

• Client and Vendor Relationships • Advertising and Public Relations

PROFESSIONAL EXPERIENCE

MICDEZCO CONSULTING, East Stroudsburg, PA

Marketing consulting firm that specializes in emarketing strategies.

Marketing Consultant (2007 / Present)

Actively introduce and educate clients on inbound marketing strategies that results in getting them to

realize their marketing potential and in other instances reduces the marketing budget by 20-25%.

Through the use of new media marketing methods clients are raising brand awareness that’s

resulting in new or increased business.

• Devise annual, short, long term marketing plans that are goal specific and within budget.

• Coordinate advertising, negotiate contracts, manage websites (including content and

analytics) create and administer email marketing and social media campaigns.

• Produce market research and competitive analysis to support marketing tactics

• Compile ROI reports to support emarketing campaigns.

• Conduct individual/class instruction on marketing, email marketing and social media.

GOEBEL OF NORTH AMERICA, Pennington, NJ

International manufacturer and distributor of collectibles and home décor.

Brand Marketing Manager (2004 / 2006)

Successfully grew a collectible brand (Pocket Dragons) in one year by 17% in a down market and

while staying within budget. Managed the launch of emarketing campaigns for both the collectible

and home décor (Wachtmeister and Friendship) brands lines.

• Developed and implemented strategic brand marketing plans that included: direct mail, sales collateral,

POS, advertising, websites and email marketing.

• Devised annual budgets and product forecasting.

• Prospect and propose new product forms and categories.

• Plan and facilitate major retail events, tradeshows and sales meetings.

ELLESSE USA / P.B. FOOTWEAR (Lacoste), New York, NY

International manufacturer and distributor of sports fashion apparel and footwear.

Marketing Manager (2001 / 2004)

Relaunched and re-established two well-known sports fashion brands (ellesse and Lacoste

Footwear) in top tier department stores i.e. Barney’s, Saks Fifth Avenue, Nordstrom and Federated

Stores. Repositioned the brand as a high end heritage brand and gained popularity through

successful product placement.

• Conceived and implemented all marketing and sales collateral materials including catalogs, brochures, sell

sheets, newsletters and advertisements.

• Facilitated brand participation in retail promotions, radio promotions, and tradeshows.

• Retained and supervised third party vendors.

• Managed and approved all sponsorship and product placement deals.

• Maintained brand budgets and served as a liaison to the international offices.

BRADFORD LICENSING ASSOCIATES, Upper Montclair, NJ

International brand licensing agency

Account Executive (1999 / 2001)

Contributed to brand extension programs in the following categories: Pez Candy Game Dispensers,

Pepsi Beach Towels, and Kawasaki toys. Conceived and implemented electronic presentations and

sell sheets which resulted in more effective client pitches and closed more business. Additionally,

travel costs were reduced significantly by pitching client’s electronically.

• Prospected and initiate new product categories with brand manufacturers for major consumer

brands Pepsi, Kawasaki and Pez Candy).

• Negotiate licensing contracts, and monitor product development for brand/style guide

compliance.

EDUCATION

FAIRLEIGH DICKINSON UNIVERSITY, Hackensack-Teaneck, NJ

Masters of Arts, Corporate & Organizational Communications

February 2000

Thesis: Brands and Brand Extensions: What's In A Name?

JOHN JAY COLLEGE OF CRIMINAL JUSTICE, New York, NY

Bachelor of Science-Major: Legal Studies; Minor: Government

September 1993

PROFESSIONAL DEVELOPMENT

• Certified Inbound Marketing Professional • Certified eMarketer

• Certified Local Expert and Trainer, Constant Contact • Certified iSafe Trainer

ACTIVITIES

Public Speaking: Marketing, eMarketing, Inbound Marketing, Internet Safety

Board Member, Kennedy Child Study Center

Fairleigh Dickinson University Alumni Association, Member

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