Marketing Sales

KOKILA MALLIKARJUNA

******.******@*****.*** Cell: 503-***-****

STRATEGIC MARKETING ANALYST/COORDINATOR

MBA-educated candidate with broad-based experience in strategic /

tactical marketing, communications support, sales support and market

research in complex, fast-paced environments. Equally strong in project

management, expense tracking, reporting, and budgeting. Proven ability to

exceed expectations and ensure the on-time / on-budget delivery of

projects and deliverables. Creative problem solver with highly developed

interpersonal and relationship management skills.

. Research / Analytical Skills: Finely honed analytical skills.

Skilled in conducting feasibility assessments and market / sales

analysis; able to translate data and synthesize results into

tangible marketing recommendations to support the strategic

development and execution of marketing programs, segmentation

strategies, business initiatives, and corporate communication plans.

. Marketing: Cross-functional experience and training in executing

marketing programs, market / segmentation research, collateral

development, promotional planning, logistical coordination, tactical

planning, website content development, sales support, outreach,

product messaging / positioning, and marketing effectiveness

analysis.

. Project Leadership: Highly organized multi-tasker with excellent

planning skills; able to juggle multiple projects, lead cross-

functional teams, facilitate meetings, manage internal / external

resources, communicate project priorities, manage timelines, and

consistently meet deadlines.

. Written / Verbal Communication: Effective liaison / point person

with ability to communicate effectively with team members, multiple

stakeholders, business contacts, partners, clients / internal

customers, vendors, and staff at all levels.

. Computer Literate: MS Word, MS Excel, MS PowerPoint, MS Visio, MS

Outlook, Crystal, Business Objects, Qlikview, Oracle Sales and

Marketing(PRM), Adobe, Photoshop, SPSS, Nielsen, Hoovers Online,

EBSCO, O*Net, LexisNexis, Gartner

EXPERIENCE

XEROX CHANNEL MARKETING GROUP - Wilsonville, OR

Marketing Analyst / Coordinator (9/08-Present)

Work as key member of marketing operations team that standardizes

processes and ensures that revenue goals are met through the proactive

administration and analysis of marketing programs. Support the inside

sales team and external Xerox partner managers. Manage small-to medium-

sized marketing projects. Function as liaison to various internal

groups (Sales, Marketing, Technical) and external vendors.

. Supported the design and development of marketing dashboard and

presently working on integrating the dashboard to Qlikview

. Spearheaded introduction of web-based scorecard that allows Xerox

customers (resellers and distributors) to effectively track monthly

sales.

. Managed the design and launch of proprietary website that supports

standardized pricing and promotion management; worked closely with

other Xerox marketing managers, internal web team, and external

vendors.

. Conducted research on promotional programs; analyzed data, and

provided recommendations that resulted in increased marketing

campaign effectiveness.

INTERNSHIPS:

. Volunteer Marketing Internship - Mercy Corps, Portland, Oregon (10

hours a week, 1/10-5/10)

Analyze and document factors that affect economic development,

response to natural disaster, and empowerment programs for women;

write and update articles for Mercy Corps' internal blog.

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KOKILA MALLIKARJUNA / PAGE 2

. Marketing Intern - Planar Systems Inc., Beaverton. Oregon (1/08-

4/08)

Completed market segmentation analysis for two product lines.

Presented findings to the VP, product marketing manager, and sales

team. Conducted research to support channel program development and

alternative methods for communicating with channel partners.

. Marketing Intern - Arico Natural Foods, Beaverton, Oregon (7/07-

9/07)

Developed video content for new product promotion via viral

marketing. Assisted marketing manager with trade marketing,

blogging, copy writing, and website content development.

. Marketing Research Assistant - Portland State University, Portland,

Oregon

Conducted primary research (survey and interviews) and SPAA analysis

for Professor. Charla Mathwick. Assisted with case write-ups that

were used as teaching materials.

EARLIER EXPERIENCE:

. Customer Relations Executive - Bharti Airtel Ltd, India (4/02-9/03)

Provided senior-level customer service support for leading cellular

service provider in India with a customer base of 21+ million. Led

customer support team, handled escalations, provided training,

assigned workload, and resolved conflicts. Identified areas for

service improvement and implemented processes that improved service

delivery and customer retention. Organized training materials,

provided training for new recruits, compiled reports, and

consistently met performance goals.

. Executive Assistant - Annegundi Coffee Estate, India (7/01-4/02)

As assistant to CEO of a family-owned coffee plantation, developed

plan to shift company focus to the organic agriculture market.

Researched requirements, prepared forecasts, and presented plan that

is currently being implemented.

. Customer Relations Executive / Marketing - International Travel

House (ITH), India (6/00-7/01)

Marketed corporate international and domestic tour packages for one

of the largest travel companies in India. Actively developed new

corporate clients (including Yellow Pages and Motorola) through

business networking.

EDUCATION

PORTLAND STATE UNIVERSITY - Portland, Oregon

MBA / GPA 3.91 (2008)

BA Psychology / GPA 4.0 (2006)

Representative Course Work: Marketing Innovation / Management,

Marketing Research, Principles of Marketing, Strategic Marketing,

Marketing in Asia, Statistics

Contact this candidate