Management Marketing

Sandhya Mohan

**** ****** ****** . *** **** . CA 95129 . *******.****@*****.*** . (408)

*** ****

SUMMARY

. I am an MBA educated, tech savvy individual looking to exercise my

technical, business and marketing skills in the internet marketing

field.

. Possess hands-on experience with SEM, PPC campaign management, Mobile

Paid Search, display marketing and web analytics.

. Proficient with SQL, data analysis, Microsoft Excel & Reporting.

. Excellent written and oral communication skills with the ability to

communicate appropriately in business and technical situations at all

levels.

EXPERIENCE

eBay Inc.

San Jose, CA

Paid Search Manager (6 month contract)

Dec 2010 - Present

. Managed the Paid Search portfolios for eBayclassifeds.com and

kleinanzeigen.ebay.de(Germany) with annual Paid Search budgets of 2+

Million USD

. Managed the Mobile/Smartphone search marketing campaigns for US & DE.

Reporting, data analytics and providing recommendations

. Campaign Management: Keyword Sourcing, Bid Management, Optimizing

campaigns to increase conversions, funnel analysis. Conducted A/B

tests on creatives and LPs: SRP project led to over 11% increase in

conversions

. Interfaced with the country managers/ marketing teams on a weekly

basis

WinMax Systems

Milpitas, CA

Client Relations Manager

Sep 2010 - Nov 2010

. Responsibilities include managing the company's largest revenue

generating Cisco Systems account

. Defined business, IT, operations goals and gathered user requirements

by conducting interviews and translated it to internal teams

. Saved the company USD 96,000 through negotiation in my first project

. Liaised with Cisco's vendor management: Performed data analysis,

metrics evaluation and reporting. Led strategy discussions with

vendors to focus to improve key metrics

Amherst Survival Center

Amherst, MA

Management Consultant

Jun 2009 - Sep 2010

. Managed website revamp project: Created a Content Management System

based website and Integrated Web Analytics tools into decision making

. Targeted email marketing: launched direct mail campaign (Spring

Appeal) which resulted in over 15% increase in donations, Conducted

A/B testing and performance analysis.

. Migrated to new donor management system, Conducted training program on

the CMS and donor management system. Conducted a study of operational

inefficiencies aimed at identifying standardization opportunities and

eliminating process redundancies

Graduate Programs Office, Isenberg School of Management

Amherst, MA

Graduate Research Assistant

Sep 2008 - May 2010

. Developed an interactive multi channel marketing strategy spanning

print, email, online and social media

. Launched and coordinated the MBA student blog which resulted in high

prospective student interaction

. Created lists for targeted email marketing campaigns.

. Performed market research using data mining and trend analysis.

Performed competitor, gap analysis and assisted in implementing

recommendations

Sasken Communication Technologies

Bangalore, India

Software Engineer - Technical and Functional

Oct 2006 - Jul 2008

Sasken is a telecommunications research and development consultancy

specializing in wireless products and solutions.

. Interfaced with marketing teams to finalize feature requirements for

upcoming software releases

. Hands on experience in different stages of product lifecycle

(SDLC)from requirements and design to testing and debugging

. Interacted with clients from France, Germany and China; Collaborated

on and completed three projects

. Trained a team of fifteen engineers on the implementation details of

software features to support 4G

TECHNICAL SKILLS

. Google Adwords & Microsoft Adcenter tools for campaign management

. SQL querying & Teradata. Data Analysis & Reporting.

. Web Analytics: Google Analytics and Unica's NetInsight

. C, C++ & Java programming; Microsoft-Office with expert skills in

Excel, and PowerPoint

. Unix, Linux and Solaris; Web development: HTML, CSS, PHP

EDUCATION

University of Massachusetts at Amherst

Amherst, MA

Master of Business Administration (MBA), GPA of 3.8

. Majored in strategic marketing and technology management

. Recipient of the Isenberg award for excellence in combining technology

and management

. First place winner at the UMass Amherst Innovation Challenge &

Business plan competition, Fall'09

Anna University Chennai, India

Bachelor of Engineering in Computer Science

. GPA of 3.6, Graduated with distinction

AWARDS AND DISTINCTIONS

. Co-authored a technical paper on IP address lookup algorithms,

published by the IEEE Computer Society for CNSR'2006, New Brunswick,

Canada

. Organized and coordinated events including the Renewable Energy and

Entrepreneurship Forum, Being Green in Sports and the Business Ethics

Forum under the auspices of Net Impact.

. Public Relations Chair of local Net Impact chapter and fund raising

chair of Graduate Business Association

. Edited a team publication called the BCS (Base Core Services) Weekly

at Sasken

Other Projects:

. Collaborated with an Amherst area start-up technology firm to prepare

it for second-round fund raising, including the creation of a business

plan, which the firm used to solicit venture capital funding

. Operations Management consulting project including Kaizen and Lean

study at Hardigg Industries, based in Deerfield, MA. Performed

continuous improvement study and provided recommendations.

INTERESTS: Organizing events, painting, origami, badminton and culinary

enthusiast

REFERENCES: http://www.linkedin.com/in/sandhyam

1. Cheryl Zoll

Executive Director

Amherst Survival Center

Email: ****@***************.***

Phone: 413-***-****

2. William Diamond

Associate Professor of Marketing

Isenberg School of Management, Email:*******@****.*****.***

Phone: 413-***-****

3. Eric Berkowitz

Dean of Professional Programs

Isenberg School of Management, Email: ***@****.*****.***

Phone: 413-***-****

Contact this candidate