Sales Marketing
Resume:
Erik Anderson
**** *** ****** **., ******, IL ***61
EAnderson766@
gmail
.com mobile:
SUMMARY
Well rounded professional with 12 years of experience in B2B sales and business development, leading teams of
diverse talents, strategic planning and implementation, social media marketing, project management, marketing
and competitive analysis, key account retention, vendor relations, pricing model development and P & L
responsibility.
PROFESSIONAL EXPERIENCE
Infinity Print Group, Inc., Vice President & Partner, 1999 present
Responsible for developing and maintaining key account growth and new business development. Develop
strategic vision for company growth. Project management of client marketing needs. Community involvement to
increase brand awareness.
Consistently hold margins across all clients and products at 5% above industry average from 1999 to
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2010.
Performed at a minimum of 8% above quota for 2010.
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Key member of 4 person team responsible for growing promotional product sales for key account in
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insurance industy from $ 0 to $ 1,200,000 in 6 years.
Develop, implement and manage sales and marketing initiatives that diversified client base by
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focusing on the growth of key accounts and diversifying the company client portfolio by increasing
top line revenue 30% over 5 year period.
Create, implement and manage an internal social media strategy utilizing various social media tools
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for the purpose of lead generation and brand recognition, directly leading to approximately 10% top
line revenue growth for fiscal 2010.
Develop, implement and oversee strategic initiatives into social media marketing and mobile
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marketing as additional product and service portfolio.
Established strategic partnership with national direct mail vendor for a direct mail campaign where
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approximately 6,000,000 pieces of mail were sent annually since 2004.
Trained and mentored four interns from Illinois State University for sales careers.
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Led two separate rebranding initiatives of company from founding of company as a niche print
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provider to “project management” marketing firm as the company stands today.
Spoke at 2010 ASI (Advertising Specialties Institute) Show in Orlando, FL on a panel discussing the
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effect of tightening credit markets on the promotional products industry.
Present various social media marketing topics to a wide variety of audiences in Bloomington Normal,
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IL area.
@MidWest Social Media Conference, 2010 – present, Co founder, Executive Board Chair,
Marketing Committee Chair
Co founder of a social media marketing conference to be held in Bloomington Normal, IL, July 7, 2011.
Created long term vision of the conference as the “go to” conference for practical advice on social
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media marketing.
Worked with strategic partners on developing and implements affinity marketing programs.
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Chair the marketing committee and worked with seven other committee members.
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Develop conference brand and identity to ensure consistent message across various
platforms/media.
Create, implement and oversee marketing and sales strategy for all areas of the conference.
Promote sponsorships and conference attendance.
Advantage Printing, 1997 – 1999, Account Executive
Responsible for maintaining and growing a diversified client base for an Addison, IL based commercial printing
company. Develop new business of commercial printing accounts in Chicago, downstate Illinois and southern
Wisconsin. Oversaw horizontal integration into business forms printing (identified opportunities, researched and
purchased appropriate equipment and purchased raw materials).
PNC Bank, 1996 – 1997, Loan Officer
Responsible for origination of loans for new home purchases and refinancing of existing homes. Position was
located in Lombard, IL at the National Mortgage Center. Territory was eastern Pennsylvania, Maryland, northern
Virginia, Delaware and Southern California.
EDUCATION
B.S. Economics, Illinois State University, Normal, IL
.
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