Sales Project Manager

Address : * ***** ********, ** *** Triel, FRANCE

French Nationality, 36 years old

Email : **********@****.** mobile : + 33 (0)6 62 31 48 59.

VANIDA DANG

. 12 years in marketing : Brand management. Product Launching

Luxury and Entertainment sectors.

Business Unit implement and management from marketing/product

development

to worldwide launching

Bilingual French/ Mandarin,

10 years in ASIA : CHINA

- 2006 . Blooming Ltd - Design &

Manufacturing Paris/Hong Kong, 6 years

Head of marketing and buying, Co Owner : Luxury and mid range fashion

accessories marketing and product development, launching

Annual turnover : USD 4.2 millions, 10 people

Establish international strategic marketing & sales goals to meet corporate

objectives and increase market share and profitability. Responsible for all

coordination, creation and implementation of all marketing tools, product

offer, and deadlines. Marketing Consulting, Product Developments, and

Manufacturing on behalf of our customers or retail shops. OEM product

development for Luxury, Entertainment and Sport global marketer liaising

with Asia Sourcing and Manufacturing ( fashion accessories and home decor

).

Website : www.bloomingltd.com

Customers : Kenzo, Paul & Joe, D&G, for jewelry and watch making, Monoprix

for leather goods, Warner, Sony Music, PSG football clubs for merchandising

manufacturing and product developments ...

- 2002/2006 . Pacific Concepts Ltd-Watchmaker Hong Kong

and New York, 4 years

Marketing Manager : Watch making : luxury and medium range, product

launching and marketing

Annual turnover : USD 10 millions, 80 people

In charge of product development and marketing 4P definition, process and

implement on behalf of licensees or brands like Louis Pion, Arthus

Bertrand, NFL ( National Football League ). Work out the A&P budget for

promotion, and all push and pull operations. Give to the brands more

visibility though online and offline partnerships and one shot events

operations. Assist the sales team and our distributors with right

guidelines and efficient tools for mutual benefits.

Website : www.pacific-concepts.com

Watch manufacturer for Links of London, Arthus Bertrand, Timex, Fossil,

Disney...

- 2000/2002 . Sony Music - Major record company

Paris, 2 years

Project Manager : Columbia & Epic records,

Global Annual Turnover, USD 1 billion, global staff people : 1 500

worldwide

Main : on line artists' website development and related marketing business

: Responsible for developing and executing brand strategies and marketing

plans, preparing contracts and proposals, establishing marketing, promotion

plan, advertising, co branding, on line contents, promotions, on/off-line

marketing, direct marketing

Had also handled consumer & trade promotion, merchandising and sales

material.

www.sonymusic.fr

Prestigious catalog : Michael Jackson, C line Dion, Britney Spears,

Shakira, Sade, Jennifer Lopez...

- 1999/2000 . Mattel - Toy manufacturer

Paris, 1 year

Product Manager : Worldwide #1 as games publisher and manufacturer

Annual Turnover of USD 200 millions, 160 people

Developing my own product ranges and strategically positioning them in the

European and French Market. This had involved : doing market research,

creation of sales materials, developing consumer oriented marketing, and

customer oriented marketing (in-store marketing, product promotions),

building alliances/partnerships with other companies or medias ( radio,

Tv

Website : www.mattel.com

worldwide known : Barbie, Fisher Price, Hot Wheels, Matchbox.

EDUCATION

. 1994-1999 :

- INALCO : i.e Institut des Langues et Civilisations Orientales :

4 years Chinese / Mandarin, : Chinese language study

Paris INALCO, DAUPHINE CENTRE, 75 016, FRANCE

- C.P.E.I : i.e Centre de Pr paration aux Echanges Internationaux :

International Trade related to Asia : Chinese market

Graduated with a Master degree (Economics) specialising in

International Trade with China,

Paris, DAUPHINE University, 75 016, FRANCE

INTERESTS

Willingness and desire to travel, Interests in contemporary art, design,

music and fooding, fencing

LANGUAGES & SOFTWARES

Fluent in Chinese : Mandarin, English. French as mother tongue

Office Pack, Photoshop, Illustrator, Dreamweaver, HTML, JavaScript

languages, Action Script, Flash. Website development.

Vanida DANG

5 place Pruniers

78 510 TRIEL/France

I have 12 years international marketing and product development experience

for US global companies : luxury & entertainments sectors.

. Currently Watch making for luxury brands for LVMH group : Kenzo

. OEM project development for luxury, entertainment and sport global

marketer in product development liaising with Asia Sourcing ( fashion

accessories and home decor ).

Main responsibilities were as follows :

1. Market Surveys - according to market trends (product, price, promotion,

place : 4 P ) & sales performance analysis : initiate market

rationalization, pricing, positioning and product line extensions;

collection matrix, SKU management, product localisation, new product

categories launching and development for manufacturing

2. Merchandising - selling tools creation and brief packaging, monitoring

and assessment of the appropriate merchandising & sales support on the

local market;

3. P.R & Advertising - Implement media planning in accordance with the

brand media strategy; liasing with advertising agencies to carry out the

promotional activities, campaign and events. Prepare Trade Shows in Europe

or Asia and elaborate PR campaign. Online partnerships, CRM, website

visibility and customer service follow up. Incentives for retailers,

wholesalers

5. Product Development - Definition and coordination of the annual Product

Group Strategy : Provide headquarters with reports on market trends,

competitors and sales performance.

Leading internal staff (marketing team, designers, merchandiser,

purchasing) during the production flow and development, support to supply

chain. I have coordinated R & D and creation process with Design

Department (from brief to approval, Collection Matrix per SKU) with sample

making to product development; Setting of quality standards for the product

Group.

6. Work closely with sales teams to keep track on the progress of campaigns

and other activities. I made decisions to ensure that the brand was well

represented by consistently providing high level service to our customers

and accounts. I had to prioritise and organize workflow adjusting to

changes in the business as needed : communication of the brand marketing

throughout the international sales network.

7. ASIA Area/Account Management : Liasing with overseas account, account

management on OEM, licenses and partnerships.

Work out Sales and A&P Budgets, P&L forecast, Pricing Policy, Margin and

Profitability. Retail management, Managing wholesalers and intermediaries.

Retail & sales representatives network management.

Please find enclosed my resume and do not hesitate to contact me if you

require any additional information. I would appreciate if you could take my

application into consideration and I look forward to hearing from you soon.

Yours sincerely,

Vanida DANG

Enclosure: resume

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