Jessica J. McCarty
Omaha, NE 68135
******@*****.***
Relevant Experience
Corporate Event Manager (March, 2009-Present)
Infogroup
Omaha, NE
. Responsible for internal and external events including trade
shows, client summits, webinars, seminars, and internal town
hall meetings.
. Overall event responsibility includes: organizational
leadership, budget preparation, on-site coordination,
promotional purchases, and management of cross-functional teams.
. Create integrated planning timelines to coordinate pre-event
logistics, exhibit design and set-up, transportation and
allocation of services.
. Implement project management practices that ensure direction,
motivation, resources and effective communication to maximize
pre and post event planning.
. Coordinate marketing plans for each event that includes print,
email, social media and online advertising.
. Created a strategic process for trade show requests adapted by
the entire company.
. Created and implemented a KPI plan and tracking system adapted
by the entire company.
. Created and designed a user friendly online store for employees
to purchase logoed office supplies apparel.
Marketing Manager (December, 2008-November, 2010)
Infogroup
Omaha, NE
. Lead corporate marketing manager for 6 Infogroup subsidiary
companies.
. Work directly with each company to ensure all marketing
materials comply with the corporate standards.
. Develop performance strategies for upcoming email campaigns.
. Perform spam and deliverability testing as well as analyze
campaign results and makes recommendations based on campaign
performance insights.
. Work with and maintain outstanding relationships with outside
vendors.
. Implement marketing strategy for space ads, email marketing,
social media and events.
Trade Show Coordinator (June, 2006-March, 2009)
InfoUSA, an Infogroup company
Omaha, NE
. Responsible for the planning and execution of over 180 trade
shows, conferences, meetings, and other revenue generating
events.
. Responsible for maintaining promotional purchases and inventory.
. Organize registration of participants, prepare programs and
promotional material, and publicize events.
. Plan entertainment and social gatherings for participants.
. Maintain event calendar.
Sales Account Executive (May, 2005-June 2006)
InfoUSA, an Infogroup company
Omaha, NE
. Prospect and maintain clients.
. Managed direct sales, customer service, PR and brand awareness
to promote new business.
. Trained sales agents on cold calling and associated techniques.
. Present prospecting programs to businesses and help find the
appropriate program for their professional needs.
. Both face to face and phone sales.
. Communication and negotiation skills through sales closings of
premium accounts, preparation of quotes, the generation of new
business, and the resolution of problem accounts.
Applicable Skills
. Planning, problem solving
. Computer proficiency including advanced user of MS Office suite, Adobe
and Salesforce.
. Exceptional people skills, demonstrated regularly while managing large
vendor base as well as internal corporate personnel across 32
divisions at more than 180 trade shows per year.
. Proven ability to manage large budgets, from preliminary planning and
cost estimates, to spending control, all the way through post project
analysis and ROI tracking.
. Exceptionally organized with the ability to multi-task. Multiple
projects successfully handled concurrently on a daily basis.
. Strong verbal and written communication skills.
Education
The University of Kansas
Lawrence, KS
. Bachelor of General Studies, Political Science
. Minor: Communication Studies
Certified Project Manager (October, 2008)