MICHAEL C. BROWN ( **** Meadow Brook Dr., Round Rock, TX 512-***-****
(******@************************.***
HOSPITALITY EXECUTIVE
SPECIALIST IN STARTUPS AND TURNAROUNDS ( CHANGE AGENT ( VISIONARY
STRATEGIST
Highly accomplished, results-oriented hospitality executive with a 20+ year
track record of conceiving and executing upon both operations and business
development strategy; repeatedly exceeds all goals and expectations. Excels
in startup and turnaround environments; providing turnkey solutions for
hotel, club, and resort management, real estate and asset management and
retirement living. Provides big-picture leadership; successfully engaging
talent for improved performance and operational excellence.
VALUE PROPOSITION
( Startup & Turnaround Expertise ( Hospitality Development -
Domestic/Global ( Visionary Leadership
( Brand Development & Management ( Business Development & Operations
( Cutting-Edge Innovation
( Market Research & Feasibility Studies ( Fiscal Management &
Budgeting ( Accelerated ROI
PROFESSIONAL NARRATIVE
Recognition International Hospitality, Palm Beach, FL; Austin, TX;
Amsterdam, NL 2008 - Present
PRINCIPAL ( CEO
Hospitality consulting firm providing business development strategy for
unique real estate "life style" communities and event facilities, private
membership clubs, residential/commercial/retail space, luxury brands, and
upscale service related amenities.
. Oversee full responsibility for fiscal and operational management,
brand development, budgeting, marketing, sales, and development of
master business plans, investment prospectus, and club/HOA documents.
. Provide special emphasis on leisure, recreation, sports, and wellness
related amenities; conceiving, developing, and managing spa, golf,
polo, show jumping, dressage, tennis, and extreme sport concepts for
client properties.
. Conceive, launch, and drive improved profitability for hospitality,
equestrian, and eco-tourism resort developments:
. Private polo club and equestrian facility in Zhang Jiajie, China
. Equestrian facilities for the Cabo Sao Roque in Natal, Brazil;
Startup development in Modinagar Club, India
. Startup eco-tourism resort for the SPA*CE project in
Guadalajara, Mexico
. Perform critical market research & analysis and feasibility studies,
and reinforce branding platforms to grow operations; assessing
conversion feasibility for 18th century castle, crafting re-
positioning strategy and capital improvement schedule for private
client, and executing ambitious publicity campaign for polo
development project.
. Excel in cultivating cultural and business exchanges at the global
level; executing incisive strategy and producing intended results in
China, Brazil, UK, Mexico, and the United States.
International Polo Club Palm Beach, Wellington, Florida 2003 - 2008
GENERAL MANAGER ( COO
Prestigious private membership club comprised of an international
equestrian clientele. Club facilities include; 2,000-seat sports stadium,
full service spa, multiple food & beverage outlets, 9 polo fields, tennis
facilities, equestrian library, events facility (9,000 SF), and more; home
of the U.S. Open Polo Championship since opening in 2003.
. Brought owner's grand vision to life; developing and managing high end
polo club and resort from inception, successfully growing to a $10M
business within three years.
. Exceeded long-term membership goals; enrolling 450 members and
building a substantial wait list in less than two years.
. Built lucrative corporate sponsorship platform; garnering luxury
sponsors by conceiving a multi-tiered pricing/impressions program,
selling stadium corporate naming rights, and executing aggressive
sales strategy.
Rendina Companies & Paramount Real Estate Management, Palm Beach Gardens,
FL 2001 - 2003
SENIOR VICE PRESIDENT of OPERATIONS
Largest medical real estate REIT in the United States comprised of 650+
employees.
. Leveraged unique opportunity to broaden industry expertise; overseeing
property/asset management, budgeting, fiscal management, and
hospitality training for 60-property portfolio comprised of mixed use,
medical office, hospital, and hotel properties nationwide.
MICHAEL C. BROWN 512-***-**** ( ******@************************.***
PAGE 2
Rendina Companies and Paramount, Palm Beach Gardens, FL 2001 - 2003
(Continued)
. Realized a 15 - 25% cost savings in operations; applying hospitality
best practices, efficiencies, and procedures.
. Dynamically improved the service culture; conceiving and implementing
a hospitality resident-experience program.
PGA National Resort & Spa, Palm Beach Gardens, FL 2000 - 2001
GENERAL MANAGER ( SENIOR VICE PRESIDENT
Mobil 4 Star/ AAA 4 Diamond internationally-recognized PGA & spa resort
comprised of 400 guest rooms, 100 villa units, 5 PGA Championship golf
courses, a world class spa (50,000 SF), 19 tennis courts, and 8 food &
beverage outlets.
. Breathed new synergy into property following 4 GM changes in 5 years;
introducing employee-centric initiatives for 1,200 resort employees
positively effecting employee morale, engagement, and commitment to
organizational objectives.
. Restructured entire business plan, forecast, and human resources
function; quickly adapting to dramatic shifts in the global
hospitality market following 9/11 tragedy.
. Sustained operations following deep economic downturn of 2001;
refining operations, determining resourceful alternatives to cut
costs, and downsizing staff by 30-percent.
Brazilian Court Hotel Palm Beach, Palm Beach, FL 1995 - 2000
Mobil 4 Star/ AAA 4 Diamond boutique, 120-room luxury hotel; acquired by
corporate entity in 2000.
GENERAL MANAGER ( SENIOR VICE PRESIDENT
. Recruited by nationally recognized medical real estate developer for
multi-faceted leadership role; charged with reversing declining
resolution trust hotel and instituting a hospitality model for the
healthcare and medical businesses.
. Quickly turned around hotel following bankruptcy; achieving break-even
results in 1.5 years, turning a profit in 3 years.
. Attained the highest ADR and occupancy rates within company's 60+-year
history; repositioning brand within the national and international
markets, spearheading SEO and digital marketing strategies, and
upgrading all facilities within property.
. Grew incremental revenues 20% annually; expanding business to the
corporate meeting/wedding markets, garnering the highest local wedding
market ratio in the area outperforming the Breakers, Four Seasons,
Ritz Carlton, and Colony Hotel.
. Reduced operating costs 15-20% annually; pioneering energy/green
management practices including recycling.
Colony Hotel Palm Beach, Palm Beach, FL 1989 - 1995
Mobil 4 Star/ AAA 4 Diamond luxury boutique hotel comprised of 97 guest
rooms.
GENERAL MANAGER & VP, 1990 - 1995 ( OPERATIONS MANAGER, 1989 - 1990 ( FOOD
& BEVERAGE DIRECTION, 1989 - 1990
. Increased NOI by $1.2M within 3 years; overhauling branding and guest
experience by bringing back nostalgic, historical-period
entertainment, hospitality, and service nuances to reengage clientele.
. Led extensive property upgrades; initiating design, development, and
construction of new facilities including a 7-unit villa complex
(14,000 SF) and catering pavilion (6,000 SF).
The Breakers Hotel Palm Beach, Palm Beach, FL 1979 - 1989
Mobil 5 Star/ AAA 5 Diamond resort with 562 guest rooms, meeting space,
private golf courses, world class spa, and more.
CHEF SOMMELIER, 1986 - 1989 ( BEVERAGE MANAGER, 1982 - 1986
AWARDS & RECOGNITION
Business Leader of the Year, Palm Beach Chamber of Commerce, 1995 (
Community Service Award, Town of Palm Beach, 1992
Hotelier of the Year, AAHS, 1991, 1995, 1998, 2000, 2001 ( Breakers Hotel
Loaned Executive, 1882
LANGUAGES: Native English; Proficiency in Spanish, German, Dutch
TECHNICAL PROFICIENCIES: Microsoft Word, Excel, PowerPoint, FrontPage (
SPSS
EDUCATION & PROFESSIONAL DEVELOPMENT
Business Administration, University of Kentucky, Lexington, KY GPA 3.0
Hotel General Management, Cornell University, Ithaca NY GPA 4.0
Winery Internships: Robert Mondavi Winery, Stag's Leap Winery, Conn Creek
Vineyards
Workshops & Forums: Sustainable Development Forum, Green Management
Courses, Internet E-Commerce Programs, Global
Tourism Seminars, Executive Hospitality Training and Coaching, Master of
Wine Curriculum[pic][pic][pic]