Blythe Alpern
********@*****.***
SKILLS
. Experienced in all phases of project execution including creative
ideation, client presentation, staffing, pre-production, production,
and project wrap, with an emphasis on copywriting
. Extensive experience with virtually all off and online mediums
including print, outdoor, radio, promotions, retail development, direct
mail, packaging, multimedia and web
. Independent self-starter willing to meet the challenges of any project,
as well as, easily create strong internal alliances to facilitate
efficient project execution
HISTORY
10/05 - Present ( Freelance Senior Copywriter
. Independent Copywriter/ Project Manager specializing in integrated
marketing solutions for a variety of industries in multiple disciplines
. Executed a variety of high-value projects for industry leading
companies in multiple disciplines including concept development and
copywriting for advertising, marketing, public relations, print, direct
mail, interactive(websites, emails, newsletters, dzines), packaging and
publishing, including a new textbook
Macy*s Engauge Integrative Logic
(Housewares, Jewelry, (The Home Depot) (Galderma,
Fragrance) Alabama Policy
Institute)
USA TODAY Goble Communications CCM Communications
(Integrated (Uspher-Smith) (EOS Airlines, Dr.
Communications) McGillicutty's)
Publicis Dialog APS Healthcare Kiwi Services
(BCBS, Wyeth) Greater Than One (www.kiwiservices.com)
(Marketing
Communications)
1/05 - 10/05 Copywriter; Harrison and Star, New York, NY
. Key member of a team specializing in professional pharmaceutical
advertising for the leading HIV protease inhibitor, Kaletra.
Responsibilities included concept development, sales aid, journal ad,
dosing card and convention material development and execution
. Assisted in the development of promotional material for US and
International markets, including the upcoming relaunch of the drug. Pre-
launch concept picked by US marketing team to be used as sales force and
other internal group motivator
9/03 - 11/04 Copywriter; Lyons Lavey Nickel Swift, New York, NY
. Key member of team for a nationally recognized pharmaceutical
advertising/marketing agency specializing in advertising for prominent
pharmaceutical clients. Responsibilities included creative planning,
research and copy execution
. Helped to develop direct mail campaign for McDonalds "Get with the
Program" campaign, which helps doctors educate patients about smart
fast food choices.
8/99 - 4/01 ( Jr. Copywriter/Copywriter - Upshot Marketing Agency,
Chicago, IL
. Key member of team for a nationally recognized advertising/marketing
company specializing in promotional advertising, retail development and
branding campaigns for prominent consumer clients. Responsibilities
included creative planning, copy execution and client presentation
. Participated in the development of the first ever Ford Flexivity store,
an aftermarket automotive accessories retail store. As the sole
copywriter, was responsible for creating messaging and voice of
Flexivity, including in-store, billboards, radio and website
communications
. Developed, executed and managed back-to-school promotional program for
Barq's Root Beer, including conceptual deck, P.O.S, merchandise, and
design of Bart's First Class Ride Grand Prize (a fully decked out and
redone mini school bus) Program received letter of recognition for Coca-
Cola)
MGM Hotels WebTv RealNames Homedics
Procter & Gamble
Seagrams(Don Julio, Captain Morgan, Crown Royal,
Chivas Regal)
Coca-Cola(Sprite, Barqs, PowerAde, Mello Yello,
Dasani, Coke)
EDUCATION
. BS, University of Florida, School of Advertising, Gainesville, 1997.
Minor in Sociology
. Miami Ad School, Copywriting, FL, Quarter-Away Participant, MN, 1999
ASSOCIATIONS & RECOGNITION
. Miami Ad School Gold(4) and Silver(2) Award Winner
. Contributing writer to FeministReview.com and Helium.com
. Peace River Society For Writers Member, FL- Completed Writing for Fiction
Workshop
. Member of Media Bistro's Media Guild
. Gotham Writers Workshop, NY - Writing for Fiction and Reading Fiction
Workshops
www.creativehotlist.com/balpern