Post Job Free
Sign in

Project Manager Marketing

Location:
Chicago, IL, 60657
Posted:
December 12, 2010

Contact this candidate

Resume:

Blythe Alpern

212-***-****

********@*****.***

SKILLS

. Experienced in all phases of project execution including creative

ideation, client presentation, staffing, pre-production, production,

and project wrap, with an emphasis on copywriting

. Extensive experience with virtually all off and online mediums

including print, outdoor, radio, promotions, retail development, direct

mail, packaging, multimedia and web

. Independent self-starter willing to meet the challenges of any project,

as well as, easily create strong internal alliances to facilitate

efficient project execution

HISTORY

10/05 - Present ( Freelance Senior Copywriter

. Independent Copywriter/ Project Manager specializing in integrated

marketing solutions for a variety of industries in multiple disciplines

. Executed a variety of high-value projects for industry leading

companies in multiple disciplines including concept development and

copywriting for advertising, marketing, public relations, print, direct

mail, interactive(websites, emails, newsletters, dzines), packaging and

publishing, including a new textbook

Macy*s Engauge Integrative Logic

(Housewares, Jewelry, (The Home Depot) (Galderma,

Fragrance) Alabama Policy

Institute)

USA TODAY Goble Communications CCM Communications

(Integrated (Uspher-Smith) (EOS Airlines, Dr.

Communications) McGillicutty's)

Publicis Dialog APS Healthcare Kiwi Services

(BCBS, Wyeth) Greater Than One (www.kiwiservices.com)

(Marketing

Communications)

1/05 - 10/05 Copywriter; Harrison and Star, New York, NY

. Key member of a team specializing in professional pharmaceutical

advertising for the leading HIV protease inhibitor, Kaletra.

Responsibilities included concept development, sales aid, journal ad,

dosing card and convention material development and execution

. Assisted in the development of promotional material for US and

International markets, including the upcoming relaunch of the drug. Pre-

launch concept picked by US marketing team to be used as sales force and

other internal group motivator

9/03 - 11/04 Copywriter; Lyons Lavey Nickel Swift, New York, NY

. Key member of team for a nationally recognized pharmaceutical

advertising/marketing agency specializing in advertising for prominent

pharmaceutical clients. Responsibilities included creative planning,

research and copy execution

. Helped to develop direct mail campaign for McDonalds "Get with the

Program" campaign, which helps doctors educate patients about smart

fast food choices.

8/99 - 4/01 ( Jr. Copywriter/Copywriter - Upshot Marketing Agency,

Chicago, IL

. Key member of team for a nationally recognized advertising/marketing

company specializing in promotional advertising, retail development and

branding campaigns for prominent consumer clients. Responsibilities

included creative planning, copy execution and client presentation

. Participated in the development of the first ever Ford Flexivity store,

an aftermarket automotive accessories retail store. As the sole

copywriter, was responsible for creating messaging and voice of

Flexivity, including in-store, billboards, radio and website

communications

. Developed, executed and managed back-to-school promotional program for

Barq's Root Beer, including conceptual deck, P.O.S, merchandise, and

design of Bart's First Class Ride Grand Prize (a fully decked out and

redone mini school bus) Program received letter of recognition for Coca-

Cola)

MGM Hotels WebTv RealNames Homedics

Procter & Gamble

Seagrams(Don Julio, Captain Morgan, Crown Royal,

Chivas Regal)

Coca-Cola(Sprite, Barqs, PowerAde, Mello Yello,

Dasani, Coke)

EDUCATION

. BS, University of Florida, School of Advertising, Gainesville, 1997.

Minor in Sociology

. Miami Ad School, Copywriting, FL, Quarter-Away Participant, MN, 1999

ASSOCIATIONS & RECOGNITION

. Miami Ad School Gold(4) and Silver(2) Award Winner

. Contributing writer to FeministReview.com and Helium.com

. Peace River Society For Writers Member, FL- Completed Writing for Fiction

Workshop

. Member of Media Bistro's Media Guild

. Gotham Writers Workshop, NY - Writing for Fiction and Reading Fiction

Workshops

www.creativehotlist.com/balpern



Contact this candidate