William R. Craigle, III
**** ********* ***** *** ( CARY, NORTH CAROLINA 27513
(h) 919-***-**** ( (c) 919-***-**** ( ************@*****.*** ?
www.linkedin.com.in/BillCraigle
Qualifications Summary
SENIOR MANAGEMENT PROFESSIONAL WITH THE ABILITY TO BUILD, TRAIN, AND LEAD
SUCCESSFUL SALES AND SERVICE ORGANIZATIONS. EXPERTISE GUIDING SALES,
MARKETING OPERATIONS, CORPORATE DEVELOPMENT, EXTERNAL AFFAIRS PLANNING, AND
BUDGETING WITHIN THE TELECOMMUNICATIONS INDUSTRY. EFFECTIVE COMMUNICATOR
AND LIAISON, KNOWN FOR BUILDING STRATEGIC PARTNERSHIPS AND ALLIANCES WITH
STATE AND FEDERAL LEGISLATORS AND REGULATORS NATIONWIDE. AREAS OF EXPERTISE
INCLUDE:
Strategic Planning & Leadership ? Government Affairs & Public Policy
Operations Management ? Cost Reduction ? Lobbying & Advocacy ? Negotiations
Crisis Management ? Cross-Functional Communication ? Resource Management
Professional Experience
Alltel / Verizon Wireless - NC & SC 2010 to present
LEGISLATIVE CONSULTANT
MANAGED STATE PUBLIC POLICY AND LEGISLATIVE AND REGULATORY ADVOCACY,
INTERFACING WITH STATE DEPARTMENT HEADS, SENIOR EXECUTIVES, GENERAL
COUNSEL, AND AREA LEADERSHIP TEAMS. DEVELOPED STRATEGY, TACTICS TIMELINES,
AND POSITION PAPERS FOR LOBBYING. WORKED WITH LEGISLATURE AND STATE PUBLIC
UTILITIES COMMISSIONS.
ALLTEL - RALEIGH, NC 1999 TO 2010
REGIONAL VP, EXTERNAL RELATIONS
Directed business development and customer relationships for
telecommunications services throughout Mid-Atlantic region generating $3.3B
revenues with 5.5M customers. Managed state public policy and legislative
and regulatory advocacy, interfacing with state department heads, senior
executives, general counsel, and area leadership teams. Developed strategy,
tactics timelines, and position papers for lobbying. Managed outside
lobbying counsel and worked with legislature and state public utilities
commissions.
. Resolved public policy issues which facilitated revenue growth,
reduced regulatory costs, and advanced the wireless industry's leading
positions on public policy matters.
. Achieved more than $60M savings in 2010 through 911 prepaid
legislation relieving wireless carriers in the Carolinas from 911 fees
now collected at retail POS.
. Contributed needs assessment, and analytical skills toward
diplomatically responding to client issues with timely resolution and
optimum customer service.
. Teamed with corporate state government affairs group and relevant
state and local government relations initiatives to establish and
maintain relationships.
. Performed ongoing market research and analysis to stay abreast of
emerging issues and actions at federal, state and local governmental
bodies in coordination with corporate state governmental affairs
group.
. Maintained full accountability for leading regional media relations
activities. Identified proper responses to media inquiries in
accordance with corporate guidelines and approval.
. Attended SEARUC and NARUC with public service commissioners. Attended
ALEC and NCSL and NGA with state legislature members when out of
session.
. Designed, developed and facilitated integration of innovative and
streamlined cost-effective programs and recommendations, including
political action committee programs, sponsorships, and community
involvement.
. Planned and coordinated workflow, defining requirements and assigning
projects to optimize utilization of human capital and operational
resources.
. Reviewed and evaluated corporate policies and procedures, summarized
findings and provided recommendations to corporate state government
affairs group.
. Liaised between departments to achieve proper recognition and
attention in any relevant public decision process in support of
corporate business practices and strategies.
360 Communications / Alltel - Raleigh, NC 1994 to 1999
DIRECTOR OF EXTERNAL RELATIONS (1996 TO 1999)
Developed regional strategies for addressing company sponsorships, signage,
contract negotiations, medial relations and other communications. $1.5 B
revenues generated from the southeast region, managed $2.5M budget and six
staff members.
. Promoted positive coverage and exposure to constituencies including
customers, associates, media, communities and shareowners, which
entrenched company as community leader.
. Ensured signage and advertisements increased exposure and publicity
for major sports, entertainment, and nonprofit sponsorships. Yielded
greater name/logo recognition and offer opportunities to increase
customer base and bundle usage among clients, venue spectators and
civic group supporters.
Director of Marketing Operations (1994 to 1996)
Total profit center responsibility for cellular operations generating $100M
plus revenue. Directed sales, customer service, marketing and community
relations for North Carolina including Jacksonville, Wilmington and
Fayetteville MSA's and 225 cell sites serving 1.5M in population. Span of
control included 250 associates with eight direct reports (managers).
. Recognized for outstanding overall sales performance with market
ranked 4th in country in 1995 and ranked first in direct sales
performance in 1995.
Early Experience
Sprint Cellular - Raleigh, NC 1991 to 1994
DIRECTOR OF MARKETING OPERATIONS
Centel Cellular / Centel Cable Television - Chicago, IL 1981 to 1991
DIRECTOR OF REAL ESTATE DEVELOPMENT (1989 - 1991)
Director of Operations, Michigan (1987 - 1989)
Director of Franchise Relations, Illinois (1984 - 1987)
General Manager, South Suburban / Far West Region (1984 - 1984)
Systems Manager / Regional Marketing Manager (1981 - 1984)
Education & Affiliations
Business Administration Coursework, Campbell University - Raleigh, NC
Business Administration Coursework, Grand Valley State University -
Allendale, MI
Professional Affiliations
Chairman of the Board - North Carolina Telephone Assoc., 8 years
Chairman of the Board, Board of Directors - Duke Children's Classic
Executive Development Covey Leadership Week, Sundance, UT
Chairman of the board and the Executive Committee - Junior Achievement
Rex Hospital Advisory Board, Raleigh, NC