Sales Management

*** ****** ******** ***** ***** Rees (***)

***-****

Knoxville, TN 37934

********@*****.***

SUMMARY

Results-driven Market Research Specialist with over twenty-five years of

experience providing upper level management with market and consumer

research, competitive analysis, reports, presentations and

project management coordination. Consistent track record of providing

business solutions through a variety of skills:

- Market studies - Customer/market research

- Planning/forecasting - Presentations

- Pricing and Financial analysis - Large contract development

and implementation

- Statistical modeling/analysis - Research via web

engines and other tools

COMPUTER SKILLS - wide variety of software knowledge including:

Commercial software: All Microsoft 2000 programs including PowerPoint,

MapPoint and Project

Proprietary software: Lexis/Nexis, Compuserve, D&B, InfoUSA, and much

more!

12/10 to Present INDEPENDENT CONTRACTING, Knoxville, TN. Market

Research and Financial Services.

3/06 to 12/10 MONTEREY MUSHROOMS, Knoxville, TN. Mushroom

grower/distributor.

Marketing Analyst

Responsible for sales analysis, market research and presentations for

company management and large accounts across the country.

Coordinated surveys of the marketplace used to target specific market

segments/customers

Created trade booth themes and presentations

Recommended product pricing, placement and promotions for large accounts

Provided primary data gathering, analysis and communication to Management

and Salesforce

Utilized statistical analysis to measure market/sales trends and forecasts

9/05 to 3/06 INDEPENDENT CONTRACTING, Knoxville, TN

2003 to 9/05 METRON NORTH AMERICA, Knoxville, TN. Former

distributor of DIRECTV.

Market Research Analyst

Reporting to the VP of Sales and Marketing, was responsible for providing

company research of all current and prospective clients and business lines,

coordination of weekly and monthly sales reports and forecasts, and

conducting primary and secondary research. Reason for leaving: company

was unexpectedly shut down by its bank.

- Provided primary and secondary research information for all levels

of Management, focusing on current and potential markets, customers,

and new business alliances

- Conducted surveys of our retailer and installer base, and presented

findings to Upper Management, who utilized the information to improve

our relationships, determine adequate pricing levels, and gain

competitive knowledge

- Provided analysis and research for contract negotiations

- Maintained and communicated Sales Revenue Forecast

- Researched, qualified and initiated contacts for leads for various

company revenue initiatives

Kathy Rees - Page Two

2002 to 2003 GEO-MARINE, Knoxville, TN. Supplier of HVAC solutions to

U.S. Airforce Bases.

Office Coordinator. Responsible for coordination of government contract

deliverables, Accounting, Marketing and Administrative support.

1993 to 2001 SYSTECH CORP., Dayton, OH. Supplier of hazardous waste

fuels to cement plants.

Market Research Analyst

Reported to the VP of Marketing and Sales. Was responsible for customer

and market research, reports and analysis, competitive intelligence

systems, lead generation and exploring new areas of sales growth.

Interacted closely with Salesforce, Operations, Upper Management and large

clients to provide sales and marketing information including competitive

data, contract management, and market studies. Was responsible for

analyzing current and future business lines, developing sales forecast

models and giving

and preparing presentations to and for Senior Management and large

accounts. Created statistical models used in short and long-term planning.

Worked with MIS to improve data systems and managed external suppliers of

research data.

- Assisted in contract negotiations to acquire large national accounts

- Created forecasting tools, including a statistical model which

predicted future sales volume with a 90% accuracy rate

- Identified over $1 million of new business in Canada by leading a

large market study with Sales and Marketing group

- Demonstrated feasibility of keeping open two operations, resulting

in increased earnings

- Computerized all forecasting, budgeting and contact management

systems.

1985 to 1993 COOPER CAMERON, Springfield, OH. Manufacturer of power

generation and oilfield equipment for the electric utility/power generation

and oil industries.

Market Research Analyst

Reported to the VP of Marketing and Sales. Collected, maintained and

analyzed the division? order and sales data. Conducted special marketing

projects and prepared market outlooks, competitive analysis and upper

management presentations. Accountable for sales forecasts, including short-

term projections, yearly budgets and 5-year business plans. Provided

anticipated sales dollars, margins, marketshare and product mix detail.

Improved PC-data management systems. Kept management abreast of current

and future market conditions. (1988 to 1993)

Marketing Data Coordinator

Implemented a PC-based database system for tracking order, sales and

backlog data. Brought on-line and maintained other PC-based systems for

data management, including an installation database which became a

successful selling tool. Performed competitive price analysis, tracked

distributor inventories, and computerized previously manual data tracking

programs. (1985 to 1988)

EDUCATION B.S., Business Administration, Marketing major, University of

Dayton.

Contact this candidate