Marketing Sales

C hristina B. Kim

**** **** ***** ****, *******, CA 92336 562-***-**** *********.**.***@*****.***

EDUCATION

Pepperdine University, Graziadio School of Business and Management Malibu, CA

MBA, Merit Scholarship Recipient (Full tuition); Study Abroad (Korea University Business School) Spring 2011

Member: Marketing Society, National Black MBA Association, and Consulting Club

•

Conducted brand, competitive, category, customer and consumer trend analysis for the following companies and their

•

competitors:

Nestle U.S.A. – Strategy Consulting Project (Strategy 619) – Grade Received: A- (Team Leader)

- Developed strategy to increase sales and market share; identified gaps and addressed new opportunities recommending the creation

of diet-centric frozen meal solutions targeted to the underserved segment of health/weight conscious men

The American Red Cross – Marketing Consulting Project (Marketing 615) – Grade Received: A- (Project Leader)

- Created and presented branding and marketing strategies to the VP of Marketing to create demand for current offerings and increase

charitable gifts from businesses in the Greater Los Angeles area; project included specific plan of action targeting Asian-owned

small businesses and included grassroots movements headed by influential community leaders, sponsorship of Asian community

events, concepts for TV and radio advertisements and the design and initiation of publicly displayed safety ratings

University of California Los Angeles (UCLA) Los Angeles, CA

English B. A., Asian Humanities B.A. Summer 2008

Chief Public Relations Officer, United Korean Voice (student organization)

•

- Led renovation of organization’s brand and created new marketing tactics resulting in an additional $5,000 in community support

- Directed promotions and events to grow organization from 50 to 150 members within two years

EXPERIENCE

Tio Discount Stores (General Merchandise Retail) Santa Ana, CA Family

Owned Business June 1998 – Present

Managed relationships with key merchandising partners, day to day frontline customer service and tracking sales activity

•

for predominately Hispanic and Spanish-speaking customers

Coordinated store layout and product/merchandise presentation including shelving strategies and store front displays

•

Differentiated services and enhanced customer experience through launch of post-sales program that provides free

•

translation for Spanish speaking customers and English speaking manufacturers to assist addressing customer concerns and questions

Only family-owned general merchandise retail store in local area to remain operational and successful for more than 4

•

years

The Central Daily (Newspaper Division of Korean media conglomerate The Central Network) Los Angeles, CA

Analyst, Intern April 2010 – May 2010

Performed and analyzed competitive, category, customer and consumer trend research to create a marketing and branding

•

strategy capturing a new market segment of potential advertising clients and increasing sales revenue by potential $2 million dollars

annually

Coordinated marketing, sales and human resource initiatives to build and master required capabilities in delivering a

•

differentiated and consistent customer experience for client acquisition and retention

Led two teams of four members for the development of marketing and promotional materials and events

•

First intern in 40 years to earn face time and present plan to CEO and CFO; recommendations currently being implemented

•

Dream Big, Inc. Los Angeles, CA; Seoul, Korea

Founder/Owner June 2004– June 2008

Identified gap for and served as cultural and marketing advisor to provide industry, product and culture specific insights for

•

Korean businesses operating in America and American businesses operating in Korea

Supported clients’ teams and made recommendations in developing and implementing culturally fit and region specific

•

brand and marketing strategies for penetration of foreign markets

Participated in translating strategies into marketing plans for product localization and modifications, new product launches,

•

line extensions, packaging, advertising and promotions to achieve market share and sales objectives and enhance brand equity and

performance

Collaborated closely with clients teams to develop and adapt business proposals and presentations for varied audiences

•

Acted as an international liaison between Korean and American partners to solidify over 15 international business for over

•

10 client organizations (such as 3M, Amore Pacific, World Vision and Nong Shim Foods)

Worked across various industries including CPG, food, entertainment, non-profit, emerging technologies and

•

telecommunications

ADDITIONAL

Volunteer: World Vision Mission Town - 2007 Award of appreciation for 10 years of service

Developed and directed an afterschool education and mentorship program for underprivileged and special needs children

•

C hristina B. Kim

5999 Mira Vista Lane, Fontana, CA 92336 562-***-**** *********.**.***@*****.***

Initiated, organized and conducted community informational seminars on public services and topics of community concern

•

to better lives of those disadvantaged by language barriers

Languages: Fluent Korean; Conversational Spanish

June 13, 2011

Kimberly-Clark Corporation

351 Phelps Dr.

Irving, TX 75038

Dear Hiring Manager:

I am a recent graduate of Pepperdine University’s MBA program interested in growing with the Kimberly-Clark branding team

beginning as an Associate Brand Manager (ABM). Prior to receiving my master’s degree, I supported the development of brand and

marketing strategies for various companies as a marketing advisor, and would now like to focus my abilities and passion for brands in an

environment that offers more structure and security. I believe my unique combination of experiences, skills and personality make me a

strong candidate for your ABM position, and look forward to the potential opportunity to grow with Kimberly-Clark providing essentials

for a better life.

My most recent marketing project was completed as part of my MBA curriculum. Our team was tasked with creating marketing

strategies to increase charitable gifts and demand for American Red Cross services and products (including packaged goods such as their

first aid kits).

The process composed of performing an analysis of the brand, competition, category, customer and consumer trends to develop

marketing programs and implementation plans for building brand equity. Our greatest challenge was researching our target market

because of the limited amount of information available, but my enthusiasm for challenge, adaptability and interpersonal skills, as well as,

our exceptional efforts as a team resulted in performing a successful investigation and delivering a product that well exceeded the project

requirements. Along with the required marketing strategy I encouraged my team to create specific recommendations for product

packaging, distribution through new channels and concepts for advertisements. Ultimately, our project won the approval of the VP of

Marketing and was praised as “exactly what [the American Red Cross] needed. You nailed it on the head.”

Previous to attaining my MBA, I demonstrated a proven track record of identifying gaps and providing solutions both in my work and for

my community. I recognized the need for marketing and cultural advisory services for Korean companies operating in the U.S. and U.S.

companies operating in Korea and founded a business that stretched beyond “guidebook” advice. I also noted the need for improving the

general welfare of my community by increasing awareness and established and coordinated workshops once every two weeks for Korean

immigrant families educating them on topics that impacted their life in America (such as options for education) before free translation

was widely available.

Through these experiences and my role in our family owned retail business I have had the privilege of gaining a diverse perspective

working with teams across numerous industries (including CPG, telecommunications, entertainment and non-profit), seeing brands from

both the manufacturer and the end users point of view and serving people of various backgrounds (such as Hispanics, Koreans,

Americans and third culture groups). As a result, I have the ability to intuitively understand various markets, view the same problem

from multiple angles and have learned effective ways to communicate and build strong relationships with all types of people.

Moreover I believe Kimberly-Clark and I are a perfect fit because we are both committed to being:

• Authentic and Caring: All the organizations I have decided to join, including my choice for my recent MBA program have been

determined by the institution’s firmness in honesty, integrity and caring. These virtues build a spirit of cooperation and trust and an

environment where I know I will be supported and will be able to support others to thrive both in relationships and careers.

• Accountable: Having been raised by a family of entrepreneurs and being one myself for the majority of my career, I have an innate

sense of responsibility to take ownership of my work and for its impacts on the business and the future.

• Innovative: My ability to generate new ideas that add value to a constantly changing world and see overlaps in demands has

allowed me to be continuously successful in assisting my past clients penetrate new markets. I believe my creativity and familiarity

with diverse markets would be invaluable to Kimberly-Clark especially as these groups continue to increase their influence on

today’s market.

C hristina B. Kim

5999 Mira Vista Lane, Fontana, CA 92336 562-***-**** *********.**.***@*****.***

I am excited by the potential opportunity to become part of the Kimberly-Clark family, and look forward to having the opportunity to

interview with you. To discuss my qualifications in more detail please contact me at 562-***-**** or *********.***@**********.***.

Warm regards,

Christina Kim

Contact this candidate