Marketing Sales

Michael R. Chen

*** ****** ******, ** ***** . 626-***-**** . ****.********@*****.***

EDUCATION

UNIVERSITY OF CALIFORNIA, IRVINE

Business Economics, B.A. Graduation Date: June 2011

Cumulative GPA: 3.37 Dean's Honor List (5 Quarters)

EXPERIENCE

ADCONION MEDIA GROUP, Santa Monica, CA

Apr 2011 - Jun 2011

MEDIA INTERN

. Managed web video content on distributor site Joost.com, while

researching new potential web content providers

. Regularly pulled Geographical Tagging Reports using KARR and AdXpose

and reviews with Delivery Managers

. Implemented and compiled publisher questionnaires in order to track

web analytics of current advertising campaigns

KIA MOTORS AMERICA, Irvine, CA

July 2010 - Sept 2010

SPONSORSHIPS & PROMOTIONS INTERN

. Analyzed data captured from on-site experiential programs and

integrates into detailed presentations

. Created and edited decks using Powerpoint and Excel which outline

proposed events and financial necessities

. Organized and managed show vehicles for marketing purposes, while

keeping record of department's budget

UNIVERSITY OF CALIFORNIA, IRVINE CAREER CENTER, Irvine, CA

May 2009 - May 2010

MARKETING INTERN

. Implemented 8+ marketing campaigns that raised student involvement in

Career Center events by 16%

. Managed several marketing projects in an effort to promote campus

awareness of Career Center activities

. Conducted focus groups in addition to market research to create

effective and efficient outlets of marketing

HALLPASS MEDIA, Newport Beach, CA

Oct 2009 - Apr 2010

SPORTS MARKETING INTERN

. Regularly updated company contact databases along with websites and

blogs of sponsored athletes

. Utilized sales techniques when seeking possible endorsement deals

with marketing representatives

. Brainstormed and prepared innovative and tactical marketing

proposals to attract sponsoring companies

ACTIVITIES

ALPHA KAPPA PSI BUSINESS FRATERNITY, Irvine, CA

Mar 2009 - Jun 2011

VICE PRESIDENT

. Led a group of highly achieved students in fraternal functions by

overseeing multiple projects at once

. Planned and organized fraternal retreats with a purpose of creating

closer bonds between active members

. Oversaw fraternity's Executive Board and implements various tactics

to increase efficiency and team morale

GOOGLE ONLINE MARKETING CHALLENGE, Irvine, CA

Apr 2011 - Jun 2011

CONTESTANT

. Brainstormed with a team of five members to actively promote the

Lung Cancer Foundation website using Google

. Constructed effective marketing campaigns using Google Adwords with

a budget of $200 to drive traffic to LCF

. Analyzed reports and developed effective methods to optimize Clicks,

Impressions, and Click Through Rate

SKILLS

. Adept in Microsoft Word, Microsoft Powerpoint, Microsoft Excel,

SPSS, and Google Adwords

. Experienced in Adobe Premiere Pro, After Effects, Photoshop,

Illustrator, Dreamweaver, HTML, and SAP

. Fluent in Mandarin, able to hold a conversation

. Creates and edits videos in free time

. Words per Minute: 75

http://www.linkedin.com/in/michaelrchen

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