Pepsi Beverages Company
Dear Sir/Madam,
My name is Steve Neal, and I am responding to your advertisement on
SimplyHired.com for a Food Services Sales Representative for Lynchburg,
Virginia. I have included a resume for your review as well as a brief
explanation of my related experience. As you can see from my resume, I am
currently looking to further my career in direct sales. I have extensive
experience in sales, having worked in the advertising and banking
industries and, for the last twenty years, my own business. I am in the
process of closing my business and am seeking to work for a reputable
company in sales. I currently live in Forest, so I am very familiar with
the territory.
After graduating from Hampden-Sydney College in 1985, I went to work in the
banking industry. I started in the management training program. After a
year, I went into commercial loan review and eventually moved over to the
retail side of banking, first as a loan officer and then as a branch
manager. As the manager, I was responsible for the profitable operation of
the branch, with a heavy emphasis on sales of the bank's deposit and loan
products. This involved a substantial amount of prospecting for potential
customers as well as networking in various business organizations such as
the Chamber of Commerce and the local homebuilder's association. I was
responsible for bringing in new personal as well as commercial business, in
addition to building relationships with existing customers.
After approximately six years in the banking business, the entrepreneurial
urge hit me. Throughout high school and college, I had worked construction
during the summers and semester breaks. The result was the decision to
start my own construction company, which I did in 1991. Initially the
business was slow to get off the ground, so I had an opportunity to go into
advertising sales for the Blue Ridge Regional Business Journal, the leading
business publication in the Lynchburg/Roanoke region of Virginia. It was a
perfect fit for me as it was a part-time position while I was starting my
contracting business, but also because it gave me an opportunity to work
with local business owners and managers in helping them market their
businesses. I consider myself a people-person, and this position allowed
me to use and also sharpen my sales skills and people skills. I consider
my people skills to be one of my biggest strengths. Again I built my
client base through a mixture of cold-calling and networking. Many of
these businesses became repeat clients, so there was a larger degree of
relationship-building with them. During this time, my building business
had started to grow. After a year with the Business Journal, I resigned to
pursue building on a full-time basis.
As president of Omni Builders, I have been responsible for all aspects of
running the business including production, budgeting, quality control,
estimating, cost control, employee supervision, and sales. I have been
involved with the entire building process from the initial meeting with the
client through the delivery of the project after completion. There is a
great deal of client interaction and relationship-building through this
process. I have built entry level homes to half-million dollar move-up
homes, as well as small office buildings for business clients. The sales
aspect of my work has been a major and crucial portion of my
responsibility. It has given me experience in dealing with all types of
people. The construction of the building is only half of the job. Dealing
with not only the clients, but subcontractors, suppliers, bankers,
government officials, and realtors has sharpened my people skills
tremendously. In this industry, as with most others, if you do not have
good people skills and sales skills, you will have a more difficult time
being successful as the competition is fierce. In my construction
business, I have continued to obtain business leads through cold calling on
businesses and through networking in business organizations such as the
local Chamber of Commerce and the local homebuilders association, as well
as business networking groups which have become popular in the last few
years.
Due to several factors, I am seriously considering seeking employment with
a solid company. The reason that I am going into direct sales is that I
enjoy dealing with people and helping them find solutions to needs or
problems that they may have, which, in a nutshell, is what sales is about.
Having been in business for the past twenty years, I have no shortage of
drive and dedication. I have also developed an attitude of extreme mental
toughness, having endured, for the past five years, the economic downturn
as it has affected the construction industry.
I am writing not to ask you for a job, but simply an opportunity to talk
with you one-on-one about my potential for employment with Pepsi Beverages
Company. I can help your company expand its market position because I have
valuable experience and skills to accomplish this. More importantly, I
have the drive to be successful in helping a company achieve its goals.
This is critical because anyone can learn the technical aspect of a job,
but not everyone has the drive to be successful. I have a very high level
of energy that I am seeking to expend on a new challenge. I simply need an
opportunity to do so. Thank you for your consideration.
Sincerely,
Steve Neal
l
Steven W. Neal
4624 Cottontown Road, Forest, Virginia 24551
434-***-**** (home) 434-***-****(cell)
*******@***.***
Career A sales or management position for a reputable company
Objective:
experience: Omni Builders, Inc., Lynchburg, VA 3/1991 - Present
President
Experience in owning and running a successful residential and
light commercial construction company. Responsible for all
facets of running a contracting business including, but not
limited to, estimating, budgeting, job-site management,
accounts payable, subcontractor and supplier management, cash
flow management as well as actual "hands on" production. Have
also had some experience with small development projects. A
major portion of my responsibility has involved sales. This
has been accomplished through the use of cold calling on
business owners who, through networking, I have found to be in
the market for residential or commercial new construction or
remodeling. Once the contact has been made, I take the sales
process from initial consultation to estimating the project to
the sales presentation. In some cases there was more than one
sales presentation due to changes in the scope of work, which
is not uncommon for larger projects.
Blue Ridge Regional Business Journal 6/1991 - 6/1992
Sales Representative
Advertising sales representative covering the Central Virginia
territory. Responsible for relationship-building with existing
advertising clients as well developing new clients through the
use of cold-calling on business owners/managers and networking
in business groups and at business functions.
Investors Savings Bank, Lynchburg, VA 9/1987 - 3/1991
Loan Officer and Branch Manager
Worked in all aspects of branch banking with an emphasis on all
types of retail lending, 2nd mortgages, and small commercial
loans as well as managing a retail branch. A large portion of
the job involved selling bank products to walk-in customers as
well outside sales with commercial loan customers through the
use of relationship-building with existing customers and
cold-calling on prospective customers. Networking at local
business functions and within the local Chamber of Commerce was
a high priority.
United Virginia Bank, Lynchburg, VA 7/1985 - 9/1987
Management Trainee and Loan Review Specialist
After completing management training program, took a position
as a Loan Review Specialist, reviewing the commercial loan
portfolio of the Western Region of United Virginia Bank.
Commercial loans were reviewed and assigned risk
classifications.
EDUCATION: Hampden-Sydney College 5/1985
B.A. in Economics
Brookville High School 6/1981
References: Available upon request