Marketing Manager

Sheila A. Savioli

** **** ***** ******* • East Stroudsburg, PA 18302

201-***-**** • *************@*****.***

http://sheilasavioli.blogspot.com/

Marketing Professional

Marketing and design professional with 7 years of experience across diverse industries.

Conceptualize and orchestrate marketing campaigns that effectively reinforce and build

brand images.

Proven ability to execute successful marketing campaigns.

Skills

Marketing Strategies & Campaigns Development of Training Materials

Corporate Communications Public & Media Relations

Creative Team Leadership New Product Launch

Web & Print Content Development Manage Relationships with External

Agencies

Professional Experience

AWARENESS AUDIOBOOKS – Bethlehem, PA

A Media Marketing Full-Cast Audiobook Production Company

PR and Social Media Marketing Editor, 9/2010 to Present

Manage corporate marketing and communications. PR, media relations, corporate positioning, product launches,

and advertising.

Selected Accomplishments:

Produced variety of business materials, including: letters and forms.

Formulated employee policy manuals and job descriptions.

Creation of new communications as well as the revision of existing corporate documents

Management of the social media marketing department

Designed and built Flash and PowerPoint presentations

Assisted in the development of strategies for acquiring new business investors

Development and execution of email marketing campaigns

Monitor social media networks and develop relevant postings and connections

Creation and content management of the company blog

Accurate Court Reporting, Inc. – Punta Gorda, FL

A court reporting and legal service support agency.

Marketing & Design, 2008 – 2010

Developed marketing campaigns and promotions which successfully increased revenues. Created design and

copy for various print ads, direct mail pieces, email campaigns and multiple company websites.

Selected Accomplishments:

Implemented a successful email campaign program

Designed all digital and print campaigns

By closely monitoring and managing the company’s pay per click campaign, I was able to uncover an issue that

lead to a large refund for the company

CENDANT /Wyndham Worldwide – Parsippany, NJ

One of the world's largest hospitality companies across six continents.

Marketing Integration & Web Content Manager, 2006 – 2008

Loyalty and Direct Marketing team member, responsible for the implementation of promotions as they relate to the

websites and managing the content for Triprewards.com’s domestic and international web sites (now

WyndhamRewards.com).

Selected Accomplishments:

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Sheila Savioli Resume

Successfully managed the international marketing roll out strategy as the company launched websites in China,

Germany, England and Ireland.

Worked closely with multiple agencies for graphics and international messaging according to brand standards.

Defined business requirements for promotions and functionality improvements

CENDANT /COLDWELL BANKER RESIDENTIAL BROKERAGE – Parsippany, NJ

A full service real estate company.

Internet Marketing Specialist, 2004 – 2006

Maintained company websites and provided second level technical support for office managers and administrators.

Selected Accomplishments:

Created an interactive CD to educate office managers and administrators on the multiple tools and websites at

their disposal.

Maintained reports of sales associates and managers

Acquired and maintained more than 1,000 company paid agent URLs.

Created banner advertisements to be displayed on Realtor.com

Technology

Software: Photoshop, Illustrator, In-Design, MS Office (Word, Excel, PowerPoint)

Web/Multimedia: Dreamweaver, Captivate, Flash, Content Management Systems

Education

KAPLAN UNIVERSITY

Bachelor of Arts, 2/2011

Major: Psychology l 4.0 GPA

CENTENARY COLLAGE

Bachelor of Science, 11/2007 (Pending)

Major: Business Administration

COUNTY COLLEGE OF MORRIS

Associate of Applied Science, 8/2004

Major: New Media Technology l Minor: Television Production Phi Theta Kappa

COUNTY COLLEGE OF MORRIS

New Media Technology Certification, 5/2004

References on Request Available for Relocation

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Sheila Savioli Resume

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