Sales Service

Richard S. Seifert

Los Angeles, CA C: 310-***-**** abhb6d@r.postjobfree.com

www.linkedin.com/pub/richard seifert/3/606/973

Areas of Expertise:

Consultative Sales Strategies • Strategic Partnerships • Business Development •

Sales Cycle Management • Service Development • Customer Retention •

Talent Development • Training Modules • Marketing Strategies •

Pricing Strategies • Business Analytics • C Level Interface

PROFESSIONAL EXPERIENCE

INDEPENDENT TECHNOLOGY GROUP 2013-PRESENT

Director of Sales and Business Development

• Recruited to develop sales systems, identify and penetrate new channels, create strategic partnerships, develop an

expert sales team and advise principals on opportunities to aggressively grow business.

• Identified and brought new OEM product into ITG, creating a significant and complimentary revenue driver for

ITG’s suite of services; product secured contracts with Ventura Foods and Kingston.

• Created programming for trade shows and partner events, filling sales pipeline with new client and partner

opportunities.

• Won buy in from C Suite to implement service improvements and launch programs to maximize opportunities at

existing service accounts.

• Ignited dormant accounts with customized service offerings and pricing strategies that helped ITG become a

preferred vendor.

• Transitioned sales model to direct sales with a significant VAR component that increased business by 20% within

the first 12 months.

• Enhanced relationships with Juniper, Fire Eye and other partners while adding new partnerships with data centers,

new vendors and networking associations; new partners have added $500,000 in additional revenue to date.

• Implemented talent development program to train sales team on consultative sales strategies, focusing on securing

long term contracts with zero client attrition.

• Developed complex sales strategies working through other vendors that helped secure accounts with Carl’s

Jr.s/Hardee’s and other large companies in the area.

• Closed 12 new key accounts in the past 12 months: Harbor Freight Tools, Venture Foods, The Grammy’s,

Ticketmaster, City of Los Angeles Orange County, IO Datacenter and Clear Date.

• Expanded territory throughout the US, penetrating saturated markets while boosting revenues.

• Created sales and marketing plan that has been adopted company wide.

• TRIPPLITE 2006 2013

• Southwest Sales Manager

• Recognized as the “Top Salesman” for the company for 2010 2012, generating nearly 50% year over year increases

since 2006.

• Charged by leadership with expanding region and taking over all verticals throughout the territory.

• Leveraged creative sales strategies to penetrate companies like Safeway, UCLA, Trader Joe’s, LAPD, Disney and

the US Navy while extending contracts year over year.

• Led sales and service trainings detailing best practices for market penetration and customer retention.

• Successfully spearheaded special projects, initiatives and pilot programs for reseller programs and new industry

penetration at the request of corporate leadership.

• Identified new tradeshow opportunities, managed event programming and filled sales pipeline for regional and

national opportunities.

Richard S. Seifert

Los Angeles, CA C: 310-***-**** abhb6d@r.postjobfree.com

www.linkedin.com/pub/richard seifert/3/606/973

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PROFESSIONAL EXPERIENCE (Cont’d)

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• GOLDTOUCH TECHNOLOGIES 2000 2005

• Vice President of Sales

• Led rebrand that created a unique value proposition in a saturated market, propelling Goldtouch into an industry

leader.

Exceeded sales goals by 20% year over year while maintaining an average profit margin of 50%.

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Introduced company into smart card readers and biometric fingerprint readers; worked closely with our CEO and

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design house IDEO (Apple's design house).

Added $12M in revenue by partnering with physical therapists, ergonomists, healthcare, insurance and IT

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professionals throughout the US.

Led team that secured the largest ergonomic keyboard standardization with over 90,000 units in 12 languages for

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Chevron/Texaco.

Led key role in negotiations with manufacturing in Japan (Mitsumi) to hit margin targets.

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Maximized benefits on behalf of members by actively participating in outreach efforts revealing key referral

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sources and providers; brought on partners in the UK, Australia, New Zealand, Canada and Belgium as well as

resellers in twenty countries.

Authored a shared white paper/report with Cornell University and Blue Cross Blue Shield of Rhode Island which

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increased brand recognition.

Secured lucrative partnership agreements with Dell, Gateway, HP, CDW and other giants, generating an additional

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$5M in sales.

Developed sales teams (inside and outside) and enhanced performance through lucrative performance based

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compensation incentives while fostering a team environment.

PREVIOUS EXPERIENCE

GE-RAY (textile manufacturer)

Director of Sales

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EDUCATION

California State University, Northridge, Business Administration

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