Manager Service
Resume:
MARK EDWARD ROBINSON
****-*@***.***
Farmington Hills, Michigan 48336
CAREER SUMMARY
An OEM/Aftermarket automotive technical professional with extensive
training, sales, and, marketing experience. Passion for dealer fixed
operations, direct automotive repair, and racing technologies in support of
customer satisfaction, fix-it-right-the-first-time, and building brand
equity. Broad automotive training experience with vocational high school,
community college, and, corporate curriculum development/delivery. Creative
communication and negotiation ability combined with highly effective
interpersonal skills. A "make-it-happen" type with high energy level,
looking for a fast paced and highly challenging position that provides for
continuous personal/professional growth and opportunity for advancement.
PROFESSIONAL EXPERIENCE
MANAGEMENT & MARKETING SERVICES INC, Royal Oak, MI 2008-
Account Executive and Consultant
. OEM competitive parts analysis, brand protection,
promotions/marketing, mystery shops, and market intelligence
research (Tier One Supplier)
Ford Racing Technology Inc., Dearborn, MI
Ford Racing Marketing Technology Manager 2006-2007
Ford Racing marketing to polish the blue oval, build consumer base, sell
products/services, and increase ROI.
. Leveraged corporate suite properties (NASCAR, USAC, NHRA, Champ Car,
Grand Am Cup, and ARCA) to build new business opportunities with key
stake holders
. Created national marketing promotions/activation events at selected
tracks/retailers
. Managed an $11.2M account to increase ROI as measured by Ford's
consumer purchase metric and developed web site to facilitate customer
purchase intention
Ford Racing Speed Parts Development Manager 2004-2006
Developed high performance vehicle components in support of racing
efforts and leveraged retail channel to reduce R&D costs.
. Development of 200+ new performance parts annually, generating $25M
revenue and $8M PBT
. Contracted/managed sponsorships, promotions, contingencies, and
consumer activation to drive purchase of products and services at
jobber/retail level
. Developed acclaimed advertising campaign challenging/rewarding
consumer enthusiasts to install Ford Racing power trains in vintage
vehicles ("Put a Ford in Your Ford")
. Provided new products to nationally recognized builders to promote the
Ford Racing brand, products, and services.
Mark Edward Robinson Page 2
FORD MOTOR COMPANY (continued)
Vehicle Personalization Product Manager 2001-2004
Managed new vehicle accessories (bedliners, deflectors, body kits, wheels
etc.) product development and delivery for dealer installation and low
volume specialty builds (Kona Focus, Sony Focus, Bullitt Mustang, etc.).
. Increased Ford branded bedliner volume/penetration to 35% of all new
retailed F-Series truck lines (over 400,000 liners/year)
. Interfaced with dealers and installation distributors (FAD's) to
develop new web based technical training/support, marketing, and sales
programs
. OE representative on SEMA PRO Council, chaired by Ellen McCoy, VP,
SEMA
Dealer Accessory Business Development Manager 1999-2001
Designed, pilot tested, and launched a new vehicle accessory distribution
channel to provide same day delivery and installation support to 4500
Ford and LM dealers across North America.
. Created the Ford Authorized Accessory Distributor network utilizing 85
selected Motorcraft WD's to locally inventory, expedite delivery, and,
installation services
. Trained and managed 20 national sales team zone managers
. Developed dedicated web based sales and service training for 85
participating FAD's to ensure same day delivery/installation for 90%
of all Ford and Lincoln Mercury stores
Parts Brand Protection Manager 1997-1999
Created and managed a team responsible for mitigating the
economic/political impact of parts diversion and counterfeiting for Ford
operations and suppliers in North America.
. Managed along with Ford of Europe to control/minimize the unauthorized
distribution of an estimated $1B in OEM assembly/service related parts
on an annual basis
. Represented Ford on the International Anti-counterfeiting Association
Council and supported global investigations of suspected counterfeit
product with the support of private investigators, FBI, US Customs,
and, local law enforcement
. Greenbelt project let to the implementation of Ford Corporate Policy
Letter #E102 to reduce opportunities for diversion across NA
Operations
Early career Ford positions
. User Interface Design Supervisor for SBDS, Diagnostic Service Planning
. Service Bay Diagnostic System (SBDS) National Training Coordinator,
Diagnostic Service Planning
. National Technical Hotline Service Engineer, Ford Parts and Service
Division
. District Parts and Service Zone Manager, Washington DC, Regional
Office.
. Administrative Manager, Washington DC, Regional Office.
. Extended Service Contract Manager, Washington DC, Regional Office.
. Tempo/Topaz/Aerostar drivability specialist, Washington DC, Regional
Office.
. District Hotline Service Engineer, Washington DC, Regional Office.
. Customer Relations Analyst, Washington DC, Regional Office.
Mark Edward Robinson Page 3
Head Automotive Technology Instructor
MANASSAS PARK VOCATIONAL HIGH SCHOOL, Manassas Park, VA
NORTHERN VIRGINIA COMMUNITY COLLEGE, Manassas, VA
Master Service Technician
. Truck Team Line Technician, "Texas" Ted Britt Ford, Fairfax, VA.
. Line Technician, Battlefield Ford, Manassas, VA.
. Mechanic, Battlefield Texaco, Manassas, VA.
EDUCATION
California Standard Teaching Credential (STC 152844), Graduate School of
Education, UC Berkeley, Berkeley, CA
BA w/Highest Honors, Sociology/Psychology, UC Santa Barbara, Isla Vista, CA
Northern Virginia Community College, Manassas VA, Automotive
Technology/Auto Body/Welding
Madonna University, Livonia MI, Computer Science/Business Marketing/Fire
Science
MEMBERSHIPS / AFFILIATIONS
Emissions Technician Certificate, Virginia
SAE Aftermarket Technical Specification Team Leader
Business advisor, West Bloomfield High School Technical Education Board
Charter Member, Service Technician Society #462, Certified Professional
ASE (NAISE) certified Master Automotive Technician (OW8GRQD7ROBIN)
SEMA member and PRO Council OEM representative
Six Sigma Greenbelt certification, Ford Motor Company
Corporate lead recruiter for Ford Motor Company (U of Illinois/UC Berkeley)
Home Inspection Certificate, state of Michigan
Life Insurance Producer License #0460259, State of Michigan
A T Professional LLC, President
California PTA Scholarship to graduate school
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