Sales Marketing
Resume:
Luis D. Ramirez
*******.*****@*****.***
New York, New York 10009
OBJECTIVE: To obtain a position in management where I can effectively
utilize my expertise in human relations, project management, and staff
recruitment and retention.
EDUCATION
Kaplan University, School of Business
Degree: Bachelor of Science in Management, January 2011
Major: Sales & Marketing
Related Course Work: Marketing Research, Marketing Management,
Advertising in the XXI Century, Conflict Resolution & Team Dynamics,
Sales Force Management, and Consumer Behavior
OTHER COURSEWORK
Berkley College of Music Boston, MA
Jazz Guitar Workshop, Summer 2001
New York Film Academy New York, NY
Acting Program, Summer 2004
WORK EXPERIENCE
Guitar Center Brooklyn, NY
OMIT/Merchandising Jan 2011 -Present
. Trained and supervised 8 employees within the operational team.
. Lead operational inventory counts.
. Responsible for scheduling shifts and the supervision of warehouse
organization and maintenance.
. Executed all visual merchandising within the store and made sure
all departments were organized in order to facilitate speed of
sale.
. Ensured all department displays were to VRS (Victory Retail
Support) standards
. Responsible for all monthly promotional material, signage
allocation, and weekly/monthly promotional displays.
. Developed and maintained in-house inventory tracking system for
operational counts.
. Responsible for restocking and submitting merchandise requests.
Assistant Manager/Sales May 2008 - Dec.
2010
. Responsible for $1.3M worth of inventory.
. Trained employees on spin selling and scenario based selling
tactics; role play was a big part of the training.
. Ran all inventory and sales related reports to ensure the store's
performance was at its maximum potential.
. Oversaw the low-tech used gear department and managed to finish at
110% of goal for 2010.
. Completed elaborate sales reports at a daily basis to monitor
individual sales associate performance in conjunction with company
goals.
. Consistently amongst the top 5 sales people in the store.
Innova Media Inc. Hatorey, PR
Sales Executive Sept. 2006
- March 2008
. Worked as a sales executive for an alternative media company.
. Prepared and conducted presentations for possible clients and
advertising agencies.
. Prepared profit and loss statements, and sales and revenue
projections.
. Carried out marketing research, product development, and business
development.
. Carried out marketing research, product development, and business
development.
. Prepared quotes and invoices for advertisers. Negotiated and
obtained the exclusive distribution of the Slimline Display
Cigarette Bins in the Caribbean.
DJK Solutions Inc. San Juan, PR
Marketing Coordinator Aug. 2004 - Sept 2006
. Worked as a marketing coordinator for the distributor of Cintron
Energy Enhancer in Puerto Rico.
. Assisted in the development of the marketing plan and strategy.
. Carried out sales and inventory monitoring.
. Assisted in the management of all aspects of marketing budget
(coordinated promotions, ad campaigns, new product and packaging
development).
. Attended trade shows to exhibit the energy drinks and to review
competitors' products.
. Developed and conducted surveys to analyze consumer behavior within
the energy drink industry.
. Created promotional marketing strategies.
Producciones Maritza Casiano INC. San Juan,
PR
Production Assistant Aug. 2004
. Assisted in stage management for Juan Luis Guerra, one of the
biggest names in the Latin music industry.
. Organized all travel arrangements, promotions, and accommodations
for talent.
ADITIONAL EXPERIENCE
. Responsible for developing and implementing the marketing plan for
Brooklyn based rock band Heels on Fire with an emphasis on web 2.0
services.
. Created Facebook campaign and saw friends grow by 20% during the EP
release.
. Used content marketing to increase attendance at shows by offering
free download cards to the first 25 people to come through the
door.
. Managed the group's booking: called multiple venues to find
available dates, negotiated performance dates, entry costs, and
door split at the end of the event.
. Produced and recorded film score for NYU student short film Morning
After by Karina Ramirez (2005).
LANGUAGE: Fluent in Spanish and English
COMPUTER SKILLS: PC and Mac OSX literate, Microsoft Office, and Pro tools.
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