Sales Marketing

David M. Hurley

PRODUCT LINE MANAGEMENT PROFESSIONAL

STRATEGIC POSITIONING AND MANAGEMENT OF A MULTI-LINE, INTERNATIONAL BRAND

with emphasis on new product development, marketing and sales.

Creative product management professional with broad consumer and B2B

product experience in the North America, Europe and Asia/Pacific. Strong

record of developing and implementing innovative brand positioning

strategies across multiple product categories that resulted in lift and

long-term brand equity. Proven ability to manage product

development/production processes from concept through finished product,

with close attention to budgets, time frames, quality and product

specifications. Equipped with a set of well-honed presentation and

negotiation skills.

Core strengths include:

Strategic & Tactical Market Market Opportunity Identification & Positioning

Planning

New Product Design & Launches Portfolio Management & Customer Retention

Public Relations and Social Media Brand Development & Market Expansion

Reach

Market-Based Pricing Strategies & Product Refinement & Life Cycle Management

ROI

Print & Electronic Media Multi-Tiered Sales & Marketing Strategies

Promotion Campaigns

Strategic Alliances, Joint Creative Branding & Marketing Communications

Ventures & Partnerships

Professional Experience

SanDisk Corporation, Milpitas, CA 2008 -

Present

Sr. Mgr. Worldwide Retail Marketing, Mobile, Entertainment and Gaming

(2009 - Present)

Director Retail USB Business Development (2008 - 2009)

SanDisk designs, develops, manufactures and markets flash storage card

products for a wide variety of electronic systems and digital devices

selling nearly a million products a day worldwide through over 250,000

retail locations.

Product Management

Responsible for product launch planning, life cycle management through

EOL. Coordinate the development of MRDs as well as white papers,

presentations, product demos and SWOT analysis. Developed and delivered

key sales and channel training materials covering industry trends,

forecasts, product value proposition, and competitive position. Assist

with the design, development and testing of product packaging and

collateral. Managed channel inventories and EDLP/street pricing.

Program Development

Responsible for the development of product marketing strategy plan and

the execution of messaging, and asset creation worldwide for mobile,

entertainment and gaming product lines. Delivered a 10-23% lift in sales

for EMEA in mobile through a global artist program tie-in to on-pack

offers I helped to plan and drive promotional messages down to retailers

with seasonal promotions, discounts and strategic partnerships.

Identified North America USB opportunities and special projects for

Retail team including partners like CITRIX, IBM, BMW, Audible.com, US

ARMY and others. Worked with retail USB product development team to

deliver designs for customers like Walmart, Staples, Target and Best Buy.

Worked with top accounts in NAM, EMEA and APAC as well as developed new

programs in BRIC countries.

Home Director Inc., Campbell, CA 2002 - 2008

Director of Marketing

Home Director, a spin-off of IBM manufactures home networking,

telecommunications, entertainment, comfort and security products for the

modern connected home.

Product Management

Instrumental in developing products for strategic partnerships with

Cox Communications, Charter Cable, Monster Cable, Bosch, D-Link and

Napco Security. Developed products in the data, voice and video

segments with full life-cycle plans from launch to EOL.

Product Marketing

Responsible for guidance and direction of product brands, promotional

events, collateral and point-of-sale for three corporate subsidiaries

from residential integration services and consumer electronics

manufacturing to partnership programs between Fortune 100 companies.

Directed the introduction of products to distribution channels. Drove

promotions and programs requiring cross-functional input and support.

Recruited and managed manufacturers rep. firms across North America.

Universal Internet, Inc., Carmel, CA 2001 - 2002

Director of Marketing

Developed corporate identity and product branding strategies for

wireless broadband products. Accommodated nationwide deployment

strategy of ISP roll-ups. Managed several agencies, vendors, and

consultants in the wireless broadband arena. Assisted with marketing

analysis of acquisitions during venture capital and purchase phases.

Created direct mail marketing campaigns and service offers.

SmartAMERICA Development Corp., Scotts Valley, CA 1999 -

2001

Director of Marketing

Developed over 20 unique products for the connected home market and

launched a complete line of structured wiring components and home

control products. Implemented a comprehensive marketing strategy for

North and South American markets. Customers included the home theatre

retailers, integrators and top 100 builders including Shea, Pulte,

D.R. Horton, and KB Home. Developed strategic partnerships with

Lucent, Avaya and ADT.

Videonics Inc./ Focus Enhancements, Campbell, CA 1989 -

1999

Consumer Products Channel Manager (1996 - 1999)

Western Regional Sales Manager (1989 - 1991)

Defined product direction, feature sets, and user interface. Managed

in-store merchandising. Introduced several training programs

throughout US and Canada. Managed and developed major key accounts

including: Radio Shack, Best Buy, Costco, Fry's Electronics, Tweeter,

B&H Photo, CompUSA, Circuit City, Wolf Camera.

Personal Achievements

. Best Booth Award at the 2009 Consumer Electronics Show for our

Rockband stage and promotions pitting technology bloggers in a Battle

of the Bands for bragging rights.

. Telly Award for excellence in commercial video advertising for the

Sansa Fuze+ Mp3 player

. Created a 360 campaign for 18-34 social butterflies in EMEA resulting

in significant lift across the region

Technical Proficiency

Software: Compositing and editing packages, InDesign, & Illustrator

Patents: 4 joint patents on connected home

infrastructure technology.

Trade Shows / Media: Planning, set-up / tear-downs, prompters,

script writing, live camera events, post-production,

product shots, corporate conventions, investor

meetings, streaming content distribution, video

conferencing.

Education

San Diego State University

BA Degree - Communications (Graduated Cum Laude)

Cabrillo Jr. College

AA Degree - Business (Minor in Marine Biology)

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