Manager San Francisco

Kortney duRae

Oliver_________________________________________________________

Mobile: 480-***-****, ********@*****.***

PERSONAL SUMMARY

A creative communications specialist with a Masters in Business

Administration and ten years of agency, freelance and corporate in-house

experience, counseling and guiding Fortune 500 and start-up companies in

the areas of:

Corporate Communications Branding, Positioning, Message

Development

Media Relations (print, broadcast, digital, social networks) Crisis

Communications`

Marketing Communications Events Management (on/offline,

talent, logistics, intl.)

Public Policy Campaigns (online privacy, security) Media Training

(print, broadcast, online, live events)

Investor Relations - IPO Analyst, Press, Talent

Relations

Mergers and Acquisitions / Partnerships Product and Corporate

Launches

PROFESSIONAL HISTORY

Communications Consultant

July. 2006 - Present CORPORATE COMMUNICATIONS (Los Angeles Times

Media Group, The McRae Agency)

o Manage communications and public relations strategy (online, blogs,

broadcast, radio, social networks and print) for Olympics coverage in

Beijing.

o Oversaw marketing and communications campaign surrounding launch of LA,

the LA Times Sunday Magazine. Managed talent and launch party.

Conceptualized and executed online strategy of magazine.

o Create repositioning and corporate communications plan for Los Angeles

Times Media group and online division.

Autodesk Inc., San Francisco, CA Aug. 2005 - April

2006

SENIOR PUBLIC RELATIONS MANAGER/ CORPORATE COMMUNICATIONS/ MEDIA AND

ENTERTAINMENT/ WIRELESS/ LOCATION BASED SERVICES (including GPS technology)

o Translate corporate and divisional objectives into global PR plans and

messaging to drive execution worldwide. Collaborate with regional public

relations, marketing and sales teams to support business goals through

global campaigns and events (3GSM Wireless Conference in Barcelona, EMEA

and APAC launch/s etc.).

o Manage strategy, communications and outreach in manufacturing division

for $192M Alias acquisition.

o Monitor press for trends within business, trade, economic, consumer and

technology publications for thought leadership opportunities, competitive

information and issues that can potentially impact corporate reputation.

o Conduct perception audits and competitive research to develop targeted

vertical communications strategies and depositioning campaigns for

manufacturing and wireless divisions. Partnered with mobile providers

Sprint, Verizon and NexTel for co-branded launches and strategies.

Including: navigation, games and child-minder services (with public

policy initiatives).

o Work with investor relations and finance to contribute divisional content

for earnings press releases and scripts.

o Manage communication in vertical markets to assure consistency and

leadership; including press releases, presentations, customer success

stories, contributed articles, speaking engagements, analyst relations,

awards, events and executive media training and preparedness. Oversee PR

agency teams; reporting tools and message pull through.

o Develop strategies for executive staff engagement with leading analysts

to communicate corporate or divisional strategy, entering a new market or

the launching of new products etc. Facilitate relationships to garner

third party opinions, statistics and industry perspectives with purpose

of refining and soft sounding messaging and competitive positioning.

o Run damage control and crisis management activities and communications.

Siebel Systems Inc., San Mateo, CA Dec. 2003-

Aug. 2005

PUBLIC RELATIONS MANAGER /CORPORATE COMMUNICATIONS

o Supervised and led corporate initiatives for Siebel Systems. Crafted

strategy for and helped launch Siebel Systems "Chapter Two" campaign both

internally and externally. Aided in council development for CEO change

and execution of strategic communications alignment with enterprise-wide

communications strategy.

o Managed business focused vertical communications programs and initiatives

for Siebel: Auto, Retail, Travel/Transportation/Hospitality, Life

Sciences/Biotechnology/Pharma, Public Policy and Consumer Goods.

o Ran horizontal communications programs for Siebel Analytics/Business

Intelligence and Siebel Integration products.

o Oversaw and managed Siebel's Global Strategic Alliance and partnership

programs. Provided general communications strategy and outreach in

addition to event planning; including IBM, HP, Accenture and Microsoft.

o Managed agency support team and other consulting resources.

Communications Consultant, San Francisco, CA Jun. 2001- Dec.

2003 CONSULTANT- ACCOUNT SUPERVISOR/DIRECTOR (in business school/

Ketchum Public Relations)

o Supervised and led corporate and small business initiatives for Intuit.

Crafted strategy for and launched ESG, POS and QuickBase services.

o Acted as the lead on the Philips Electronics account, promoted their

visionary work and technologies housed within the HomeLab (Paintable LCD

Displays, Cardio Online, LED Lighting, Smart Chips).

o Co-led the Liberty Alliance account internationally, a consortium of 100

leading brands working together to create standardized business practices

for Web-based services. Developed strategic programs to help drive ID

management adoption and position the project globally.

o Managed Sega, Sony and Fed-Ex media strategy and outreach for supply

chain and wireless initiatives globally.

o Implemented outreach for public policy initiatives for the City of San

Francisco and Berkeley.

Clients: Sony, Sega, Intuit, Discreet, Hansen, Philips Electronics, Fed-Ex,

Liberty Alliance Project, City of San Francisco, San Francisco Public

Utilities Commission, Golden Gate Park Concourse Authority, City of

Berkeley

Niehaus Ryan Wong Public Relations, San Francisco, CA Feb. 1999-

Apr. 2001

SENIOR ACCOUNT MANAGER (was promoted twice at this company)

o Led Yahoo account from 15 person start-up to taking client public.

o Oversaw three accounts generating approximately $1.7 million in annual

revenue.

o Direct teams including more than 12 employees.

o Oversaw E-LOAN account through IPO process (garnered cover story in

Business Week immediately after client went public).

o Led and executed corporate branding and positioning programs for Converge

(a global supply chain hub, comprised of HP, Compaq, Hitachi etc.), E-

LOAN and Nielsen/NetRatings.

o Created thought leadership campaign for client surrounding online

privacy. Provided special council for eFinance client regarding online

privacy including policy analysis and lobbying, campaigning, speaking

program, selected outreach and message development.

o Led new business initiatives, securing more than $2 million in annual

revenue.

o Developed communications strategy and executed new product launches,

mergers and acquisitions for Onemediaplace, E-LOAN, Converge,

Nielsen/NetRatings and Yahoo!

o Developed direct response and proactive media relations program for

Nielsen/NetRatings generating coverage in top-tier, national business,

consumer, technology and vertical outlets.

o Coordinated national venture capital forum for Forum for Women

Entrepreneurs (FWE).

Clients: E-LOAN, Iconocast, Nielsen/NetRatings, Converge (comprised of

Hewlett Packard, Compaq, Hitachi etc.), Forum for Woman Entrepreneurs,

Onemediaplace (formerly Adauction.com), Yahoo!

Publicis Public Relations, San Francisco, CA Feb. 1998-

Feb. 1999

ACCOUNT COORDINATOR

o Managed a special events campaign for the U.S. Navy (San Francisco Fleet

Week), developed publicity strategy and acted as spokesperson for the

event.

o Acted as a spokesperson for Digital Generation Systems at trade shows.

o Researched, presented, wrote materials and helped coordinate new business

pitches for Virgin Records, Honda Motors, Ruinart Champagne and Canadian

Club, securing more than $1.5 million in revenue. Worked on accounts

creating food and beverage relationships and creative ideas.

o Developed foundation / sponsorship campaign for Advanced Technology Labs

Sonosite breast ultrasound.

Clients: Advanced Technology Laboratories, Canadian Club, Clorox, Dae Woo

Motors, Digital Generation Systems, Hidden Valley Ranch, Ruinart

Champagne, U.S. Navy and City of San Francisco Fleet Week, Virgin Record's

Hot Topic Clothing Stores

EDUCATION

University of San Francisco (Catholic/Jesuit)

o Master in Business Administration, with an international emphasis.

o Bachelor of Arts, Human Communication Arts - cum laude, emphasis in mass

media and public relations.

PERSONAL

o Travel to: South Africa, China, Japan, Korea, Thailand, France, Spain,

Italy, Mexico, Russia, Sweden, Finland, Costa Rica and Chile.

o Completed 2002 Honolulu marathon and 2004 San Diego Marathon raising

money for the San Francisco AIDS Foundation and American Leukemia Society

(& 2003 San Francisco Marathon).

o Board member of Contemporary Exchange (auxiliary, philanthropy and fund

raising organization) at San Francisco Museum of Modern Art.

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