Sales Marketing
Resume:
Kelly Paul LaCombe Jr.
Port Orange, FL 32129
386-***-**** cell
************@*******.***
386-***-**** home
Work History & Experience:
Program & Marketing Director
2009 - Present National Cancer Assistance Foundation - Sarasota
Program Director - Marketing/Fundraising
. Developed Brand ID & Marketing Plan for Umbrella Charity:
National Cancer Assistance Foundation - NCAF
. Developed Brand ID & Marketing Plan for Sub-Charities:
Breast Cancer Assistance Fund - BCAF
Children's Cancer Assistance Fund - CCAF
Children's Cancer Dream Network - CCDN
. Developed Comprehensive Fundraising & Marketing Plans
. Developing NCAF Umbrella Website
. Developing Sub-Charity Websites
. Developed Financial Dispersal Protocols
. Developed Network of Charity Hospitals & Counselors
2009 - Present Living Naturally, LLC Sarasota
Sales Representative
. Outbound Calling to Natural Food Retailers - Selling Company Products
. Develop & Maintain Client & Industry Relationships
. Trade Show Specialist for Natural Foods & Wellness Seminars
. Developed Customer Service Product Integration & Utilization Program
2008 - 20010 EverythingGreenMarket.com Port Orange
President
. Developed Database Directory of Green Businesses
. Developed Marketing & Business Plan for Grants & Incorporation
. Developed Relationships with Local, Regional, National & International
Green Communities & Website Alliances
. Developed Social Media Marketing & Advertising Program
. Awaiting Development Grants & Investment for Project Implementation
2007 - 2008 Sage Medical Laboratory Ormond
Beach
Vice President of Community Relations & Marketing
. Developed 2008 Sales Budgets & Goals
. Developed 2008 Marketing Budgets & Goals
. Developed Long-term Sales & Marketing Goals & Strategies
. Developed & Authored all Collateral Materials - brochures, ads, media
kit
. Developed Customer Relationship Management Program - Physicians
. Developed Value Added "Continuing Customer Care" Program
. Developed Referral & Testimonial Program
. Developed All Traditional Media Planning, Research, Cost Analysis &
Purchases
A. Web Site Revision & Application
B. Print Media - Periodicals, Newsletters, Press Releases, Advertising
C. Radio - Local & Regional Media Planning & Purchase
D. Video - Medical & Social Media Videos
Sage Medical Laboratory - Cont'd
. Developed All Non-Traditional Media Planning, Research, Cost Analysis
& Purchases
A. Web Site Revision for Strategic Targeting
B. Keyword & Banner Purchasing - Tracking & Results Analysis
C. Blogging Program - research, training & implementation
D. Classified Ad Program - research, training & implementation
E. Social Media Program - Stealth Campaign for lead generation
F. Web Based Video/Webinar Campaign - Public & Private
G. Developed Affiliate Program for Private Labeling & Product Sales
2006 - 2007 Val-Pak of Greater Orlando, LLC
Orlando
Account Executive - Volusia County Sales Manager
. Developed new market franchise for Val-Pak of Greater Orlando -
Volusia
. Created new client sales & promotional opportunities
. Managed all Volusia Sales Team Members
. Co-Organized Val-Pak Regional & National Sales Affiliations & Pricing
Models
. Salesperson of the Month (3 out of 1st 8 months)
2004 - 2006 Daytona Thunder Football Team Daytona Beach
Director of Promotions & Entertainment (Pre-Game Festivities & Halftime
Shows)
. Developed Co-Sponsored Events for Pre-Game Pep Rallies (Bandshell &
Ocean Walk Shoppes)
. Developed Concert & Entertainment Spirit Program with Ocean Walk
Shoppes, Friends of the Bandshell & City of Daytona Beach Leisure
Services.
. Developed & Maintained Volunteer Staff,
. Booked & scheduled all entertainment - Live entertainment, Marching
Bands, On-site Sponsored Promotions, Product Sampling, Fan Events &
Activities
2004 - 2006 GM3 Media, LLC
Holly Hill
Managing Partner
Multiple Media Broadcasting Company, producing Still & Moving Video Client
Ads that are broadcast on television monitors in restaurants, and other
high-trafficked venues.
. Developed all Sales Collateral Materials & Corporate ID
. Organized all Pricing Criteria & Contracts
. Developed Proprietary Software & Hardware Delivery System
. Developed Marketing & Public Relations Alliances
. Managed all Sales Team Members
. Developed all Sales Team Goals, Protocols & Budgets
2003 - 2003 Black Crow Broadcasting Daytona Beach
Account Executive & Promotions
Built new account list of advertisers & sponsors for Black Crow Radio
Stations: WHOG, WVYB, WKRO, WNDB.
. Developed Internal & External Client Relationships
. Created Co-Sponsored Promotional Opportunities
A. Miss WHOG Pageant
B. Volusia County Karaoke Championships
C. Concerts & Events
. Grew new sales & sponsorships 1,300%
1998 - 2003 Direct Mail Express Daytona
Beach, FL
Senior Account Executive
Full service Direct Media company specializing in all facets of direct
media Including: direct mail, printing, telephony, CD-ROM production, web
site production, database management, and event marketing.
. Co-Developed & Initiated DiskMailer, Inc. - DVD/CD Magazine w/Tracking
Technology
. Organized all Pricing, Contracts, Collaterals, etc...
. Developed New Media Promotional Products that increased earnings by 125%.
. Co-Developed Multimedia DVD Publication - DealerPower Magazine
. Co-Developed Patent-Pending DVD/CD-ROM Tracking System
. Co-Developed proprietary SportsDisk, VacationDisk, AutoAdvantage CD-ROM
. Developed Alliances with National Businesses & Agencies: PGA, PGA Tour,
Walt Disney
World, Universal Studios, CDNow.com, Amazon.com, NASCAR, Image
Quest, ERAU,
Hawaiian Tropic, NextCard, etc...
1996-1998 WebAdept, Inc. Daytona
Beach, FL
President
. Expanded Sales from $1,500/month to $75,000/month.
. Created Sales Team, Projections & Sales Goals
. Organized all Pricing, Contracts, Collaterals, etc...
. Managed & Grew Staff from 3 to 13 people
. Developed Third Party Promotional Alliances
. Secured Investment of Venture Capital for Expansion
. Developed Client Relations: ERAU, Mitsubishi, Marine Air Systems, Boston
Whaler, vc
Superior Small Lodging Assn., Nigerian Embassy, Seminole Tribe of
Florida, Electra
Records, Oceans Resorts, etc...
1987-1996 Telecommunications of Florida Daytona Beach/Key West
State Sales & Marketing Director - HomeTown TV
. Co-Developed State wide Network for Cable Giant - Hometown TV
. Received Company's highest sales award three years in a row.
. Created Sales Team, Projections & Sales Goals
. Organized all Pricing, Contracts, Collaterals, etc...
. Managed Staff of 46 people in 11 branch offices
. Developed TCI FL Ad Sales Statewide Programming & Sales Initiatives
. Co-Developed TCI 21st Century Marketing plan TCI Corporate
. Founding Member of National Infomercial Marketing Association
. Founding Member of Tampa & Miami Ad Sales Interconnect
Education:
. 1978-1979 US Air Force Academy
Colo. Spgs, CO
Degree: Aerospace Engineering & Political Science
. 1979-1982 University Of Southern Colo Pueblo, CO
Degree: Business Management & Philosophy
Awards & Achievements:
. Program Director for NCAF Charity
. Small Business Campaign Chair - United Way
. National Planning Committee for Earth Day USA
. North Florida Direct Marketing Association - Founding Member
. Daytona Beach Advertising Federation - Board Member
. International Executive Guild - Who's Who
. Founding Member NIMA,
. Wings & Waves Advisory Committee ERAU,
. Volusia County Heart Association "Marketing Volunteer of the Year"
Family & Community:
Married 24 years, Wife - Theresa, Two sons - Kip & Dillon, ages 19 & 16
. Asst. Coach - Little League baseball
. Coach - Upward Bound Basketball
. Co-Founder Daytona Roller Hockey
. Skiing Instructor
. Golfing Hacker
. Spending Fun & Quality Time with Family
References:
Ms. Barbara Bluemeyer National Media Consultant
(Known professionally & personally over 20 years)
Daytona Beach Shores
Ms. Pamela Rudd Carlsberg Management Group
(Known professionally & personally over 8 years)
Daytona Beach
Mr. Mike Panaggio Direct Mail Express
(Known professionally & personally over 15 years)
Daytona Beach
Mr. Robert Priest Living Naturally
(Known professionally & personally for over 7 years)
Sarasota
Mr. Richard Turbin Team Woody
(Known professionally & personally for over 8 years)
Ponce Inlet
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