Marketing Medical

T ravis Yates

*** ********* ***** * *********, VA 23114 352-***-****

*****@***************.***

Objectiv Digital Media Marketing Strategist / Webmaster seeking new

e: opportunity.

Summar An excellent communicator with general administrative, marketing and

y: m anagerial supervisory experience including finance, accounting,

h uman resource management, fundraising, program management

a nd independent leadership and judgement.

30 years experience of successful business to business, business to

consumer, non-profit marketing;

17 years of online digital marketing experience as well as 12 years of

m ilitary medicine.

E xtensive and proven advanced varied skillsets; webmaster, web

designer, graphic artist, speaker/presenter, instructor, marketer,

p hotographer, videographer, social media marketer, author,

accountant, office manager, supervisor, and musician.

P roven advanced experience and knowledgeable in marketing within

d igital media, social media marketing, mobile marketing, email

m arketing, print, direct mail, cinema and video marketing

strategies.

P rofessional Experience:

1994 - Remington Agency - Full Service Advertising, Marketing, Web

cur re D evelopment Agency - President, Business Owner / Digital

nt M arketing Strategist / Webmaster

• Own, operate and manage full service agency

• Perform general administrative duties; accounting, billing,

develop and w rite grant and client proposals, etc.

• Manage client projects, supervise and t rain staff, outsources and

f reelancers on client site maintenance and marketing procedures

• Develop and create client brochures, web and DVD based

t raining videos, power point presentations, web sites, logos

1999 - Legal Technology I nstitute, University of Florida College of Law

2005 Di rector, Creative and Web Development Services

• Developed and disseminated a wide range of information and

d ata through numerous medias, including websites, social

networks, radio, television, newspapers, magazines, professional

journals, posters, exhibits and advertisements.

• Developed fi rst law fi rm websites in the state of Florida

• Presented / Spoke at numerous Law Conferences across the

nation

• Authored numerous articles for various publications on digital

marketing topics

• Supervised interns and freelancers performing client projects

1982 - Uni ted States Navy Medical Corps - Medical Public Relations L iaison -

1994 I ndependent Corpsman

• Increased physical exam audio screenings from 12 per day to 110

per day by appropriating a six man audio booth and automating

p rocedures

• Developed fi rst database for active / reservist annual physical

requirements

• Supervised and managed staff of 25 medical corpsman and

delegated duties

• Performed administrative office duties; evaluate and prepare

annual performance reports of staff, record keeping, daily reports,

etc.

Computer Softwa re Skills:

• MS Office, Publisher, Outlook, Power Point, Excel, Access,

F rontpage, Win 98, XP, Vista, 7

• Adobe Creative Suite; P hotoshop, Dreamweaver, InDesign,

F lash, Acrobat, Fireworks

• Finance / Tax - Quick Books Pro, Quciken, Turbo Tax

• Audio - P ro Tools, MS Sound Recorder, Korg 8 trk., Camtasia

• Video - Camtasia, Serif Movie Plus3, Sonic Fire Pro, Animoto

Advanced Skills in D igital Ma rketing and Social Media Ma rketing:

• SEO - Search Engine Optimization techniques and strategies

• SEM - Search Engine Marketing techniques and strategies

• Social Network Marketing - Facebook, L inkedIn, Yelp, Digg,

T wit ter, Tweetdeck, Google Places, Mashable, etc.

• Video Marketing - Youtube, Pixorial, Techsmith, Camtasia, etc.

• Email Marketing - L istserves, Constant Contact, H igh Impact

E mail, etc.

• Article / ebook Marketing - Pubit, Mobi ebook Creator, Kindle

D irect, Li terati, etc.

• Mobile Phone Marketing - QR codes, BizM3, SMS Providers, etc.

P rofessional Skillsets:

• Speaker/Presenter - M arketing / Digital Technology - Law

conferences and seminars - Chicago, San Francisco, New York,

F lorida and others; - up to 3500 attendees

• Authored numerous articles, ebooks, grants, client proposals,

technical Navy and t raining manuals

• Instructor / Trainer - Instructed attorneys on computer software

and web applications numerous t imes - up to 300 attendees,

t rained sailors on numerous bio/chemical/nuclear emergency

medical procedures – up to 650 per t raining slot, and many other

medical t rainings

• Taught basic nursing and other medical procedures to

subordinates

Volunteer Expe rience:

• Veterans Hospital Psychiatric Ward, Gainesville, FL - Music

T herapy Program

• St. Francis House Homeless Shelter, Gainesville, FL – Music

T herapy

• Commwealth Chapel, Richmond, VA - Graphic Arts Volunteer for

P rint Collateral

• Holicky-Sitter Luncheon – supports local Marine Reserve Unit,

M arine Detatchment at Fort Lee, Marine recruiters, family

support for all wounded at McGuire VA Hospital and those on

active duty overseas

Fundraising Experience:

• Currently working on national campaign to obtain socks and other

small articles for active duty soldiers in Afghanistan and I raq

using social media and solicitation of large corporates

• Team Leader for “Toys for Tots” local campaign – ran annually for

four years at Naval base

• Consultant on how to use the web for campaign to raise money for

v ictims of hur ricane Kat rina

M ilita ry Awards:

• Navy Achievment Medal

• Navy Surface Warfare Medal

• Navy Air Warfare Medal

• Letter of Commendation

Civilian Awards and Accolades:

• 1st place team sales 1976

• Record breaker for team sales 1976

• Thi r ty-two letters of appreciation - Remington Agency - 1994 -

2011

E ducation:

• Santa Fe College, Gainesville, FL - Communications

• Rutgers University, New Brunswick, NJ - Communications

• DINFOS, (Dept. of Information Services), Journalism / Photo

Journalism, Indianapolis, I N

• Medical Corps School, Chicago, I L

• Field Medical School, Camp Pendleton, CA

Contact this candidate