Anjelica M. Sena
*** ******* **** **, *****, NJ *7066 . 908-***-**** .
********.****@*****.***
PROFESSIONAL SUMMARY
Highly motivated college graduate with outstanding writing skills and
exceptional leadership experience, specializing in event planning and media
marketing.
. Skills & Qualifications
o Outstanding communication, organizational and time management
skills
o Confident leader able to prioritize multiple tasks and delegate
responsibilities
o Excels in both individual and team assignments
o Proficient in Microsoft Word, PowerPoint, Excel; familiar with
QuarkXPress, Photoshop and InDesign.
EDUCATION
Bachelor of Arts, Public Relations, 3.0 GPA
December 2010
Rowan University
Glassboro, New Jersey
Study Abroad Summer
2010
The American College of Thessaloniki
Thessaloniki, Greece
WORK EXPERIENCE
Comcast Spectacor/Philadelphia Flyers
Philadelphia, PA
Intern
August 2010 - January 2011
. Event planning/organization - lead planning activities and executed
major events at the Flyers practice facility for up to 500 attendees,
including Flyers Training Camp Weekend and "Treats for Troops"
fundraiser. Published a schedule of events, created venue floor plan
maps using Adobe Photoshop, negotiated additional parking for events
and provided support to the Flyers Marketing Team throughout. Promoted
all events daily through the Flyers Skate Zone websites and social
media outlets, including Facebook.
. Media Marketing - managed daily content updates for 5 different Flyers
Skate Zone websites, the Comcast AAA Hockey website and the Gear Zone
website. Authored press releases for events at Flyers Skate Zone
locations, posted notifications of new hockey camps and clinics,
maintained league schedules and standings, and leveraged Facebook to
keep fans informed of upcoming events.
. Promotion/teamwork - supported the Flyers "Fun Patrol" Game
Presentation department by coordinating and executing various in-game
entertainment activities at all home games, including various
promotions and intermission events.
Aldo Group
Deptford, NJ
Sales Lead
January 2010 - June 2010
. Worked as a part of the management team. Coached sales associates and
assigned daily sales goals.
. Responsible for opening/closing tasks, cash drawer paperwork and
deposit logs. Accountable for depositing cash drawer revenue at the
end of each night.
. Acted as a key sales person to make weekly goals for the store and
district and provided excellent customer service.
LEADERSHIP ACTIVITIES
PRaction- Student-Run PR Firm
Fall 2009 - Spring 2010
. Member of Best Account Team (Awarded Fall 2009) - improved campus
awareness of the Student Government Association (SGA) through brand
recognition techniques including a new logo, campaign plan and a
detailed content analysis of surveys and focus groups conducted about
the SGA.
Rowan Public Relations Student Society of America (PRSSA)
Spring 2009 - Spring 2010
. Head of Logistics for Organ Donor Day (Spring 2010) - booked the
stage/sound equipment for the annual, campus-wide PRSSA event, planned
timeline of entertainment, and assisted the other account leaders with
their daily tasks.
. Regularly attended meetings, workshops and seminars that provided
insight to the field of public relations.
Alpha Epsilon Phi Sorority
Spring 2008 - Fall 2010
. Vice President of Recruitment - led recruitment events and meetings,
updated the national office on recruitment events and sent a finalized
list of new members. Worked closely with the campus Greek Life
advisors and Panhellenic Executive Board. Recruited the largest pledge
classes since Spring 2007 in Spring/Fall 2010.
Peer Referral and Orientation Staff (PROS)
Spring 2008 - Fall 2009
. Assisted incoming freshmen and their families with Rowan's campus,
making class schedule changes, answered general questions about Rowan
and college life, led conversations and workshops about college course
work, time management, living responsibly, housing, and roommates.