AVANTIKA THOMBRE
Phone: 405-***-****
Plano, TX -75023
***************@*****.***
OBJECTIVE: To obtain the Market Research Analyst position.
SUMMARY OF QUALIFICATION
. 3 years of qualitative and quantitative research experience
. Strong mathematical and research (consumer and market) background
. Sound knowledge of research principals, methodologies, questionnaire
design and result interpretation, and variables types
. Well versed with different statistical techniques including regression,
correlation, factor analysis, and reliability
. Ability to meet deadlines and handle multiple tasks single handedly
. Detail-oriented, Fast learner, and team player
EDUCATION
Master of Science in Merchandising, University of North Texas, Denton
Texas August 2011
Bachelor of Engineering, Textile Technology, Shri Vaishnav Institute of
Technology & Science June 2004
Indore, M.P. (India)
Major courses: Multiple Regression Analysis (a PhD level course),
Educational Statistics, Research
Methods & Applications, Supply Chain Management, Merchandising
Strategies, Promotional Strategies
SOFTWARE SKILLS
Data Mining Tools: SPSS 18
Database: MS SQL 2008, MS Access
Software: Microsoft Office, Auto CAD, Adobe Photoshop
ACADEMIC ACHIEVEMENTS
. 1st prize winner in SMHM Research Competition for my study on
Retailing in Second Life 2011
. Competition based selection to work and participate in Shop.org Annual
Summit, Dallas Oct 2010
. The Apparel Group Ltd. Scholarship
2010-2011
. Bette Bunge MacArthur Memorial Scholarship
2010-2011
. The Toulouse Graduate School Travel Grant Award
2009
. International Textiles and Apparel Association's the Sarah Douglas
Professional
Promise Fellowship 2009-
2010
. 1st prize winner as a co-author in SMHM Research Competition
2009
. Bette Bunge MacArthur Memorial Scholarship
2009-2010
. University of North Texas Graduate School Master's Fellowship
2008-2009
RESEARCH PROJECT
. The influence of interactivity and online store atmospherics of a 3-d
retail store in Second Life on consumer purchase intentions
. The subject area explored crucial features of Second Life (a 3D
virtual world) retail stores which affect consumers' intent to
purchase from these stores.
. Designed questionnaire, reviewed literature, hypotheses, collected
data from Second Life consumers, tested reliability, factor analyses,
analyzed data, correlation tests among the dependent and independent
variables, conducted regression analysis.
. The thesis was comprised of 115 pages with detailed literature review
on Second Life, result interpretation, implications, and limitations.
. Results provided better insight into the consumer behavior in Second
Life and classified potential consumers who are more likely to buy
Second Life retail stores.
Software: SPSS 18, QualtricsPro, MS Excel, Second Life.
PROFESSIONAL EXPERIENCE
Design Intern, Tandy Brands Accessories, Inc., Dallas, TX
Jan 2011-Apr 2011
. Assist with sample organization, tracking of development samples, sample
set up for meetings
. Creating original product designs and learning development process
Research Assistant/Teaching Assistant, University of North Texas, Denton
TX Oct 2008-Dec 2010
. Research areas in Merchandising and Tourism include- consumer behavior,
shopping
behavior of Japanese packaged tourists, effect of movies
(Hollywood/Bollywood) on tourism
. Literature review, design and maintenance of the online surveys
. Conduct statistical analysis for research projects
. Conduct demonstrations to teach application of SPSS in research in a
Graduate level class
Executive Assistant, Product Development, Maral Overseas Ltd.,
Indore, M.P. (India) May 2005-Sept 2006
. Earned several fabric production orders for the company by effective
development
of fabric samples.
. Planned and designed fabric samples for buyers (Marks & Spencer, Old
Navy,
Gap, Banana Republic).
Colorist/Lab Chemist, The Dhar Textile Mills, Indore. M.P. (India)
June 2004-May 2005
. Recipe prediction from Colourlab software, version 4.1.1.
. Lab dipping and color matching for fabrics as well as for yarns.
.
AVANTIKA THOMBRE
300 Legacy Drive, Apt # 732
Phone: 405-***-****
Plano, TX -75023
***************@*****.***
WORKING PAPERS
. We have seen it in the movies, now let's see if it's true: Hollywood and
tourism
. Love in Tokyo or an evening in Paris: Bollywood and international tourism
by Indians worldwide
. Hollywood and fashion: Influence on apparel purchase decisions
. The effect of environmental awareness and health consciousness on intent
to purchase organic vs. sustainable fruit
AVANTIKA THOMBRE
300 Legacy Drive, Apt # 732
Phone: 405-***-****
Plano, TX -75023
***************@*****.***
Reference:
. Dr. Daniel Spears
Assistant Professor (Hospitality)
University of North Texas
Phone: 808-***-****
Email: ******.******@***.***
. Dr. Sanjukta Pookulangra
Assistant Professor (Merchandising)
University of North Texas
Phone: 940-***-****
Email: ********.************@***.***
. Ms. Tammy Michel
Designer, Women's Belt
Tandy Brands Accessories
Dallas, TX
Phone: 817-***-****
Email: ************@***********.***