Sales Director

SUSAN FORREST CASTLE

*******@**.*** . 203-***-****

Extremely creative, versatile and conceptual senior

writer/editor/creative director. Adept at

identifying ideal media and capturing ideal voice to engage target

audiences most effectively.

Comfortable tackling a diverse range of projects simultaneously and

working easily with

colleagues, clients and the outside community.

Education

M.A. English Literature & Creative Writing, Stanford University,

Stanford, CA

B.A. English & Studio Art: Mount Holyoke College, South Hadley, MA

12-College Exchange Program: Dartmouth College, Hanover, NH

Current

Consultant: Senior Writer/Editor/Creative Director

Feature articles on land and water sustainability; art, architecture

and landscape design; and healthcare.

Web site architecture and copy for a variety of clients.

2009-2010

DraftfcbHealthcare, New York, NY

Copy Supervisor/Full-Time Consultant

Collaborated with account, creative, and interactive teams to create

non-branded website to educate key

thought leaders and other healthcare professionals about a new

therapeutic area in anticipation of the 2011

launch of a new medication for women.

2008-2009

Guggenheim Museum, New York, NY

Writer/Editor: External Affairs

Served a broad range of internal clients, including museum director,

marketing, public relations and

publications by creating thoughtful, creative concepts and

communications for all media and events,

including: feature articles and Director's letter for Guggenheim

Magazine, content for guggenheim.org,

speaking points for key attendees at public events, retail ads,

development materials targeting all levels of

membership and donors, annual report letters, speeches, ads, PR

releases and more.

2004-2008

Full-Time Consultant

Senior Writer/Creative Director

Provided concepts, copy and design collaboration for corporate and

brand identity programs; web, print,

radio and TV advertising and sales & event promotion; educational and

corporate communication initiatives;

conference presentations; and industry journal articles.

. Clients included: LyonHeart Advertising; Pfizer; Bayer HealthCare;

Purdue Pharma, LLP; Reckitt

Benckiser; The Little Clinic; Praxair; Sanofi Aventis; HealthStar;

Intendis.

2000-2004

Purdue Pharma L.P., Stamford, CT

Associate Creative Director/Creative Services

Concepts, copy and design collaboration on a broad range of Rx and OTC

sales promotion and advertising

materials in both traditional (print) and new (web-based/electronic)

media, including: journal ads, direct mail,

new product development, patient and healthcare professional

educational pieces, and corporate and

product-specific websites.

. Also responsible for writing scripts and executive speeches for

corporate videos, presentations and major

conferences and sales meetings, and acting as writer/editor for the

Sackler School of Medicine brochure.

. Two-time recipient of Marketing Certificate of Excellence.

1998-2000

Norwalk Community College, Norwalk, CT

Director of Advertising & Public Relations

Key position working with Director of the NCC Foundation to promote

the mission of the college.

. Concepts, copy, art direction, and production for all publications,

promotions and advertising.

. Collaborated with volunteers and staff on special events and

fundraisers.

. Devised and executed entirely new communications strategy and

identity for the College resulting in an

unprecedented 15% increase in enrollment.

. Recipient of the College's 1999-2000 Merit Recognition Award for

Unusual Service.

1996-1998

Microsoft Network (MSN), Redmond, WA

Independent Producer

Created, wrote and produced "Quilt," an original, on-line program

featuring profiles of scientists, athletes,

artists, physicians, writers and other professional women of note from

around the country, in a format

combining audio, photographs and text. Program launched in June 1997.

. Collaborated with Microsoft Network senior producers, HTML experts,

audio engineers and editors.

1982-1985

Castle & Cardia, Inc. New York, NY

Principal/Creative Director

Co-founder of full-service advertising agency providing creative

concepts and execution, media planning

and placement.

1980-1982

Sotheby's, Inc., New York, NY

Senior Copywriter

Concepts and copy for corporate brochures, catalogs, and advertising

and promotional materials for a

diverse range of art, antiques and related services.

1977-1980

Fawcett Books/CBS Publications, New York, NY

Promotion Copywriter

Copy for all sales solicitation, point-of-sale and direct mail pieces

for over 60 new book titles each month.

Working knowledge of such computer programs as: InDesign, QuarkXpress,

PhotoShop, Illustrator

and MS Office Suite, on both Mac and PC platforms

Contact this candidate