Sales Manager

David W. Schimmel

*** ***** ******

Duryea, PA **642

Phone: 570-***-**** Email: ************@*******.***

SUMMARY

Comprehensive experience in marketing communications and marketing research

in advanced glass markets. Nine years product line responsibility that was

exploited to establish a profitable business to supply glass for sculptural

and artistic applications.

EXPERIENCE AND EXPERTISE

. Exhibition and event planning

. Advertising planning

. Public Relations

. Media relations

. Promotional writing

. Corporate publications

. Market research

. Product management

CAREER DEVELOPMENT AND ACCOMPLISHMENTS

Glass Brokers, Inc., Duryea, PA Owner

. Established company to sell optical glass to artists. Managed all

aspects of the business. Brought company to profitability during first

year of operation. It remained profitable until being sold in May 2011.

Schott Glass Technologies, Duryea, PA Marketing Services Manager

. Managed staff of five in directing corporate advertising, sales

promotion, and public relations activities. Responsible for promotional

budget of $900,000. Planned and managed trade shows, exhibits, customer

events, and sales meetings. Directed ad agency in the creation and

production of advertisements, sales literature, and point-of-purchase

materials. Planned, designed, wrote, and produced product literature.

Coordinated joint advertising and sales promotion efforts with German

parent company. Wrote and disseminated press releases. Initiated and

maintained corporate Internet web site. Created corporate presentations.

. Established the firm's art glass product line, turning what was formerly

waste glass into a profitable $1+ million product line, simultaneously

saving $250,000 in manufacturing and waste disposal costs annually

. Developed and coordinated implementation of corporate marketing plans.

Established monthly sales reporting procedures. Directed marketing

research staff and performed market research studies. Coordinated

corporate strategic planning activities among the sales, manufacturing,

R&D, and finance departments.

David W. Schimmel Page

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. Established and directed artist-in-residence program, which resulted in

retail sales in excess of $2 million.

. Translated technical catalogs and product information from German to

English.

Goodwin Volkswagen, Larksville, PA Service

Advisor

. Sold automobile service, supervised technicians, completed warranty

claims, investigated and resolved customer complaints.

David Ertley, Inc., Kingston, PA Service

Advisor

. Same duties as Goodwin Volkswagen.

EDUCATION

Wilkes University, Wilkes-Barre, PA

. B.A., German

. Graduate study in business administration.

University of Cincinnati, Cincinnati, OH

. Graduate study in German.

Defense Language Institute, Monterey, CA

. Basic Course, German.

American Management Association, Washington, DC

. Trade Show Management

REMARKS

Read, write, and speak German. During tenure with Schott, served as member

of Corporate and Exhibitor Committee of SPIE - The International Society

for Optical Engineering and 2nd Vice President, Board of Trustees, Creative

Glass Center of America, Millville, NJ

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