Sales Design

BRIAN L. NAYLER Box *****, Napa, CA ***** 707-***-****

******@*****.***

CAREER SUMMARY:

Experienced branding and marketing professional with a demonstrated

knowledge in brand/identity, concepting, market campaign development, with

an emphasis in appeals driven copy and creative art direction that is built

around user centered design, benefits focused messaging and tested

advertising methods to increase ROI and sales.

CONSULTING ACCOMPLISHMENTS:

Client: Heritage Company: Doubled lifetime value of client in one

month-copy development/design of newspaper insert

> Re-wrote headlines and copy, and clarified the offer for a

14 thousand piece print run with a BRC to measure results.

> The response generated, surprised the sales agents

expectations which compelled Heritage to run a second insert.

This was not a part of the original order, which effectively doubled

the value of that account within one month.

Client: Beverly Kinnison Concert Pianist/Instructor: Generated new

business with market planning, copywriting,

brand identity development, brochure and flyer design, and a PR

proposal to jump start business.

> Wrote benefits oriented copy, developed powerful appeals.

> Submitted consulting proposal 3 point approach to grow her

business

~ Offer graduated pricing with enhanced levels of service and

an offering nobody else could match

~ New top tier lesson package for the most serious students

giving printed sheet music of one's own composition.

~ Give a special "Returning Student" promotional offer to

past students announcing the new upgraded packages.

~ PR campaign: concert campaign to schools and community

events, tailored for local media.

Client: Premier Impressions: Brand/Identity development, and trade

magazine ad development

> Designed trade mark logo and corporate identity suite,

designed print ad for trade publication.

> Crystallized core messaging and voice for ad campaign.

EXPERIENCE:

6/98 - Present Consulting: Brand development and design with tested

advertising methods. Projects include: market research-Google Ad Words,

direct the tone/voice of brand message, corporate identity, web site design

and usability, landing page design, brochure/sell sheet and ad design,

project manage/art direction of online deliverables; task planning: project

reviews, turnaround times, revisions and deadlines. Monitor and manage

project financial costs. Review and direct copy development to ensure the

pulling power of the message (with embedded commands).

9/09 - Present VEHICLE REMARKETING SPECIALIST: Copart, Fairfield, Ca. I

have the top conversion ratio at Copart Direc-presenting cash offers to

prospects. Pitched Copart's auction service as the quick, easy and safe

alternative to selling one's own vehicle. Established rapport, handled

objections and closed sales for patented auction service employing

suggestion and assumptive closing techniques. Top ranking sales agent for

July and August, 2010.

5/06 - 11/07 WEB SPECIALIST: The Doctors Company, Napa, Ca. Produced

extensive content updates of corporate web site in CMS systems with CSS

and HTML. Design/coding and publication of e-mail newsletters. Design and

publication of online surveys. Upgraded the content, depth and design of

monthly internal web metrics reports, showing usage patterns, page views

and the most used key words. Design and layout for on-line application.

12/03 - 5/05 PRODUCTION ARTIST/DESIGNER: Hamilton Partners,

Healdsburg, Ca. Managed production of consumer web projects for HP,

concept and design of Team Swift print collateral, electronic documents

and signage.

7/00 - 4/03 GRAPHIC DESIGN: Riverdeep, Novato, Ca. Design of

brochures, sell sheets, print collateral for the Schools marketing

vertical, which included catalogues, teacher manuals, direct mail,

advertising, trade show booth graphics, and software package design.

Illustrated and designed a series of science covers, which upgraded the

look and feel of the entire brand. Archive design: organized an easy-to-

use asset directory system for the Creative Department.

6/97 - 10/99 GRAPHIC DESIGN: Harvard Printing, Danville, Ca. Graphic

design of print ready projects in: Process Color, 2 color, and digital

output. I also managed saddle-stitch book production work crews for

bindery projects.

7/96 - 6/97 GRAPHIC DESIGN: Graphic Express, Davis, Ca. Graphic design for

coupon publication, stationery, print collateral, prepress, printer

spreads, and separations. PC environment for single and 2 color printing

CORE STRENGTHS:

> Copywriting, sales appeals development

> Branding, identity and positioning methodology and insights

> Art direction and design,

> Outstanding organization skills

> Strategic thinking, vision-high level view

> Strong presentation skills

> Strong interpersonal communication skills, empathetic with a bent to

teach, inform and persuade

> Willing to take risks

> Motivated to get things done

ASSOCIATIONS:

> Toastmasters International (2008 - 2009)

TECHNICL SKILLS:

Platforms: Windows 95/98/NT/2K/XP, MAC OSX

Languages: HTML, CSS (hand-coding proficient)

Software: Power Point, Excel, MS Word, Access

InDesign, Acrobat, Photoshop, Illustrator, Quark

Online: Dream Wever, Image Ready

CMS Systems: Stellent, Publish XML, Pure CMS

EDUCATION:

University of California, Davis Bachelor of Arts, Political Science,

1991

CONTINUING EDUCATION:

Franklin Covey: Project Management

Correspondence Coursework-Independent Study:

Neuro-Linguistic Programming,

Direct Response, Advertising-David Ogilvy, John Caples, Bob

Stone

Marketing, Jon Spoelstra, Joseph Sugarman

Experience Marketing-La Salle Britton

Branding, Positioning-Trout Reise

Market Research-Clotaire Rapaille

CONFERENCES:

Peak Potentials Training: Marketing Seminar, September 2008

Conference teaches the skills to create an in-depth marketing plan, write

powerful sales scripts, marketing copy and objection responses, identify

USP (Unique Selling Proposition) naming, taglines and marketing campaigns.

Mighty Ventures, Entrepreneurial Conference by Christine Comaford-Lynch,

June 2008

Summit covered: business start-up essentials, advisory boards, partnering &

soliciting mentors, market planning, niche identification, product

defensibility, competition and business models, funding and capital

acquisition strategies-angel investors & venture capital, identifying-

acquiring core staff, qualifying leads and sales scripts.

Peak Potentials Training: Gorilla Business School, March 2008

Geared for entrepreneurs to generate business strategies creating a

lifetime of passive income; with special focus on raising capital, forming

strategic partnerships, negotiations, marketing, defining and creating the

ideal marketing list, creating million dollar ideas.

AWARDS:

Recognized in the categories of "strength" "dedication" "professionalism"

for: "delivering valuable service under multiple pressures (time, several

projects) with enthusiasm and dedication." The Doctors Company, March 2007

INTERESTS & HOBBIES:

Design and fine art, architecture, photography, psychology, economics,

investing, marathons, trail running

Contact this candidate