Sales Customer Service

> David Berg

**** *. ******* ***** ****: 303-***-****

Littleton • CO • 80123 ********@***.***

Executive Profile

A dynamic Senior Executive with a passion for marketing strategy, branding, creative thinking and

launching new products. Distinguished track record in leading B/B and B/C sales and marketing

initiatives from concept through implementation. Proven ability in aggressively developing and

implementing strategic business plans to increase sales and improve bottom line profits. Leverage a

collaborative leadership style that inspires and engages executives, peers, and direct reports.

KEY PROFESSIONAL ACCOMPLISHMENTS

• Verifiable success in growing sales and brand awareness for a variety of companies and

industries.

• Conceived, executed, and brought to market numerous brand-building products, some becoming

industry standards.

• Orchestrated breakthrough presence at 2003 International Show.

• Launched international sales strategy and business development effort.

• Led teams of Sales, Marketing, Engineering and Manufacturing professionals.

STRENGTHS

• Sales/Marketing Strategy • Creative Innovation • New Business Development • Budgeting/ROI

• New Product Management/Development • Brand Marketing • Competitive Analysis

• Integrated Multi-Channel Marketing • Customer Experience/Research • Agency Management

• Overseas Sourcing • Merchandising • Performance Improvement

Professional Experience

Dawn Industries, Denver, Colorado 03.04 – 03.11

Manufacturer of Tools, Fittings and Accessories

Director of Marketing

Key contributor to business growth through organizational restructuring, operating

efficiency and creative marketing. Achieved profitable sales growth in a highly

competitive industry. Verifiable success in Marketing Strategy, Merchandising,

Profitability, Product line direction and New Market Development.

• Achieved 22% sales increase the first year through distribution/sales

alignment.

• Led and managed cross-functional teams of Sales, Engineering, Manufacturing and

Customer Service to achieve common goals in product development and promotion.

• Achieved 20% annual growth through new strategic marketing, branding and promotional

programs over a four-year period.

• Successfully directed global sales expansion, increasing international sales by 25%

• Reduced Sales/Marketing expenses more than 20% while maintaining sales growth.

• Researched, sourced and introduced new products and brands which increased sales by

32% and increased profit by 42%.

• Implemented CRM system with emphasis on sales analysis, customer contact

and lead tracking.

• Hired and implemented the inside sales team which actively prospected

customers through catalog mailings, telemarketing and fax/email campaigns.

• Managed sales, marketing and training budgets (P/L and ROI).

• Developed key relationships and secured executive level meetings that identified

opportunities that drove revenue growth.

Visual Image Solutions, Denver, Colorado 06.97 – 02.04

Marketing Solutions Provider

Vice–President of Sales & Marketing

Joined with one partner to develop an organization specializing in creative marketing

and design. Guided business through start-up phase to a million dollar company.

• Conceived and executed business plan to capture market share

• Responsible for marketing, finance, and training, P/L, purchasing and

customer service.

• Recruited, Trained and Managed 6 person staff.

• Developed marketing programs and defined requirements for high-visibility

brands including: Boston Market, Weber Grills, Children’s Hospital, Einstein

Bagels and Cinnamonster.

• Collaborated with numerous other clients to create, prepare, and direct the

implementation of strategic marketing and sales plans designed for immediate impact to

the bottom line as well as contribution to long-range company goals and growth.

CTS, Denver, Colorado 01.92 – 05.97

Commercial Printer

Sales Manager

• Led, trained and motivated six account executives to achieve and exceed their sales

goals.

• Year-after-year success in achieving revenue, profit and market growth objectives.

• Analyzed market data in order to determine customer needs, volume potential,

price schedules and discount rates.

• Responsible for monthly and yearly revenue forecasting by sales channels and

individual accounts.

• Developed and made sales presentations to close the customer.

Ernest and Julio Gallo Winery, Modesto, CA 05.85 – 10.91

Beverage Manufacturer

Territory Sales Manager

• Continually met or surpassed sales goals.

• Established overall business objectives as well as specific merchandise and marketing

plans to achieve joint sales goals.

• Created two marketing promotional campaigns that increased products sales (during the

promotion period) by 200% and were released national the following year.

• Regularly evaluate distribution and account activity to maximize exposure within each

account.

• Responsible for the recruitment and management of merchandiser position.

Education & Professional Development

Bachelor Degree - Business Administration, Graceland University

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