CREAT IVE A ND COLLABORATIVE COMMUN ICAT IONS STRATEGIST W ITH AWARD-WI N N I NG R ESULTS

SHARON SALAVARIA

Redmond, WA 98052 H 425-***-**** C 206-***-**** abh9vw@r.postjobfree.com

Sr. Marketing Communication Manager

Corporate Communications Manager with 15+ years of global industry leading experience and

proven results in corporate strategy, project management, web content design and strategy, executive

communication strategy, and internal communications. V-team consultative expertise. Respected cross-

functional leader organically skilled in creating innovative solutions for complex problems. Engages

others through collaboration, active listening and impactful deliverables. Strong project management,

conceptual visionary, and timely orchestrations are coveted trademarks to success.

Corporate Experience with Microsoft, Claris Corporation (Apple Computer Subsidiary), Oracle,

Hewlett-Packard, McKesson Corporation and Bank of America.

Areas of Expertise

Communication Strategist Writer and Information Designer Web Design & Development Marketing

Strategy Evaluation Project Planning & Execution Instructional Design Web Journalism Executive

Communications Digital Marketing

Leadership Competencies

Strategic Agility Innovative Planning Client Relationships Critical Thinking Motivational

Intellectual Engagement Business Savvy Collaborative

Dealing w/Ambiguity

Career Highlights

Managed numerous fast-track and highly visible projects, including e-Learning Course

2270; Updating Support Skills from Windows NT 4.0 to Windows Server 2003

presented to Steve Ballmer, Chief Executive Officer. Steve’s feedback “Superb.”

Classic and compelling storyteller consistently designing and developing effective

communications mediums, including websites, e-learning applications and blogs.

Key participant in company-wide, cross-functional effort creating the first e-Learning

Expo at Microsoft. Created a multiple form-factor marketing campaign including

messaging, public relations and Expo design. The Expo generated an 80% customer

satisfaction rating and was established as an annual event.

Professional Experience

Microsoft Corporation Redmond WA 1995 – 2010

Sr. Communications Manager Office of the CIO 2008 – 2010

Managed internal organizational communications and event strategy and execution

for Microsoft IT executive leadership team.

Developed global executive events for Microsoft CIO, including cross-cultural meetings in

India, China and Ireland. Led executive briefings and event planning for customer

engagements with international CIO executives.

Created, designed, and developed communications strategies to support internal and external

executive communications.

Significant impact resulted from the development of departmental “stories.” Project reach

impacted 4K + employees in IT with extended reach 80K including Microsoft FTS and vendors.

Achieved exemplary feedback directly from senior executive regarding the “high level” deck

communication.

Led team effort charged with upgrading and enhancing intranet communications system from a

lackluster, outdated tool to a “user friendly”, interactive resource modeling social media website

with up-to-date newsletters and departmental updates. Trending results reflect improved “cross-

over” understanding of IT initiatives and reduction of working in silos.

Sr. Product Manager IT Showcase Office of the CIO 2006 – 2008

Created award-winning customer content for IT Showcase (http://tinyurl.com/2fpkloq), a resource for

enterprise business customers in more than 100 countries.

Established partnerships with Enterprise sales resources such as Academy Mobile, Customer

Engagement Solutions, and the EPG Resource Kit to evangelize IT Showcase brand and expand reach

and awareness.

Planned annual survey to Microsoft sales force and used results to prioritize content and form factors.

Sharon Salavaria Resume P.2 abh9vw@r.postjobfree.com

Microsoft (continued)

Sales Program Manager Enterprise Productivity Group 2004 – 2006

Designed Web UI and managed content design and development for sales readiness Web site,

http://comet.com. Created editorial standards. Designed and implemented content workflow and

publication process.

Conducted usability studies and drove requirements to implement improvements. Drove creation of

metrics tools. Usage increased from 20K to 30K per month from 2005 to 2006.

Delivered the first readiness program for the Enterprise Marketing Lead role. Collaborated with EPG

segment owners and SMSGR to develop readiness requirements for EPG sales roles. Researched role

requirements, identified readiness scenarios, prioritized recommendations against business goals.

Content Development Manager and Instructional Designer Microsoft Learning 1999 – 2004

Created design specifications and managed multiple vendors with tight timelines to meet critical

business deliverables. Customer ratings averaged 7/8.

Managed numerous fast-track and highly visible projects, including e-Learning Course 2270: Updating

Support Skills from Windows NT 4.0 to Windows Server 2003 presented to Steve Ballmer, Chief

Executive Officer.

Technical Writer 1995 – 1999

Engaged with product group and technical experts to ensure clear communication, credible content

and status updates.

Effectively reviewed customer feedback on content and ensured appropriate corrections.

Reviewed User Interface (UI) text to ensure clear and concise text.

Related Experience

Claris Corporation Lead Writer (Apple subsidiary) San Jose, CA

Oracle Corporation Senior Writer/Designer Redwood Shores, CA

Marketing Consultant Freelance Researcher San Francisco, CA

EDUCATION

MBA International Business University of San Francisco San Francisco, CA

BA History (with honors) Arcadia University Glenside, PA

Technical Proficiency

Additional seminars and courseware in:

Web Analytics Digital Marketing Storytelling Graphic Design

Adobe Creative Suite products; Photoshop Lightroom InDesign

WEB SITES

www.cafesharon.com

www.linkedin.com/in/sharosa

Contact this candidate