Sales Management

ALANA M. HATFIELD

**** *.*. **** ******

BOCA RATON, FLORIDA 33431

MOBILE PHONE: 561-***-****

EMAIL: alanahatcomcast.net

PURCHASING AND SALES PROFESSIONAL

Accomplished, results-driven sales management

professional with excellent hands on experience.

Established and accomplished successful records of sales

goals. Proven ability to interface with all levels of

management worldwide. Strong ability to establish and build

relations with clients.

STRENGTHS

. Vendor Relations

. National Account Management . Employee Relations . Training

. Mentor/Motivator

PROFESSIONAL EXPERIENCE

CASA GI US

5/2000-Present

Director of Purchasing and Sales

Managed a team of 6 National Accounts Sales Representatives to develop and

implement plans for retaining and increasing sales with tight time constraints. Strategic

selling and promoting sales to large and medium sized retailers. Development of

department policy and management of personnel.

. Managed the recruitment, training, development and monitoring of Sales Managers

to develop plans for marketing, promotion and correct product selection to ensure

sales growth in a difficult economy.

. Developed and implemented strategic plans with Sales Representatives on ways

to increase sales yearly to 25%-30% over budget.

. Managed relationships and processes between manufacturers and domestic

customers to help move products with tight time constraints. Frequently involves

acting as a liaison between customs brokers and clients to ensure proper and timely

delivery of merchandise.

ALANA M. HATFIELD – Page Two

Continued - CASA GI, US

. Negotiated the buying of diamonds, platinum, gold and silver with dealers in

Antwerp, Israel and New York.

TOWN & COUNTRY, BOSTON, MA. 1990-1999

Director of Sales – Importer and Distributor

Responsible for managing, training of 15 Sales Managers. To implement and issue

resolution; bid presentations, set goals to move product lines.

. Directed and mentored 15 Sales Managers and assisted in handling personnel

Issues to increase productivity. Resulted in an increase revenue of 20% to 25% five

straight years.

. Continuously analyzed sales to target sales opportunities.

. Implemented outbound campaigns with vendors to increase sales opportunities.

. Managed the recruitment, training, development and monitoring of Sales Managers.

PEOPLE’S/MAPPINS JEWELERS, TORONTO CANADA, 1979-1989

CANADA’S LARGEST JEWELERY RETAIL CHAIN, WITH 300 STORES

Purchasing Director responsible for buying and increasing revenue for 300 retail stores

that generate between $70-100 M in annual revenue.

. Played key role in planning/opening fifty (50) new stores.

. Cut dead inventory to zero, through judicious implementation for markdown dollars for

non-saleable surplus merchandise.

. Achieved a 25% annual growth target, for nine straight years.

ALAN CHERRY, TORONTO, CANADA 1975-1979

. Managed and Achieved sales growth year after year by 20% for Two High-end Stores.

. Directed merchandising/purchasing of product lines such as clothes, jewelery, shoes,

handbags, belts, etc. from leading International fashion houses, including Valentino,

Armani, Oscar de la Renta, Hermes, Christian Dior and Chanel.

. Generated annual sales of $2M per store.

EDUCATION

B.A., Business, University Toronto, Canada

B.A., Russian Art in History, University Toronto, Canada

COMPUTER SKILLS

MS Word, MS Excel, MS Outlook

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