Manager Sales

Melissa B Goldfein

*** *. ****** ****** ***#***

Columbus, Ohio 43215

Email: *******.********@*****.*** Phone: 216-***-****

Experience

WLVQ/WHOK/WNKK-FM, Columbus, Ohio

Account Manager (August 2009-present)

. Responsible for the management and growth of 45 active accounts

. Generated ideas that would help provide direct and agency clients with

more station exposure for their monthly or quarterly expenditures

. Active in the process of obtaining new clients for the growth of my

account list as well as the stations monthly and annual billing

. Create weekly radio schedules with Tapscan web

WBNS-FM, Columbus Ohio

Technical Account Manager (February 2009-July 2009)

. Managed 20 different agency based media accounts that were actively

advertising on station

. Developed promotions that would help enhance the media buys that the

agency placed

. Enhanced knowledge of Qualitap software that would allow me to help

sell the station to various clients

SBC Advertising, Columbus, Ohio

Spot Media Buyer (November 2007-January 2009)

. Strategically plan and negotiate broadcast media for Premier Health

Partners, Subway Restaurants (Michigan Markets), HoneyBaked Ham, AAA,

Oreck, AJ Wright through out spot markets nationally

. Develop media plan with the assistance of a variety of research

tools(SQAD, Qualitap, Scarbrough, MRI)

. Negotiate and plan added value elements for AJ Wright, Subway,

HoneyBaked Ham, Premier Health Partners, The Berry Group(Yellow Pages)

TenUnited Advertising, Columbus, Ohio

Assistant Media Buyer/Planner, Media Assistant (January 2006-Present)

. Developed the brand new position of Broadcast Media Reconciler within

agency

. Maintained two media accounts full-time(Germain Auto, OhioHealth)

. Planned successful online campaigns using the combination of internet

search engines and networks

. Planned print campaigns that cover various communities throughout

central Ohio

. Trained new employees on procedures with in the media department

. Negotiated media sponsorship proposals and provided clients with a

media point of view

Goldfein 2

Media Management Services, Columbus, Ohio

Media Buyer (June 2004-January 2006)

. Negotiated rates to maximize clients advertising dollars

. Planned advertising buys and serve as communication liaison for

clients

. Conducted interviews of potential new employees

Sun Newspapers, Cleveland, Ohio

Advertising Sales Support (June 2003-2004)

. Maintained and created yearly budgets in Microsoft Excel

. Created weekly color & ad placement for paper layout

. Sold ROP advertising

Dillard's Department Stores, Beachwood, Ohio

Sales Associate (Seasonal 1997, May 2004)

. Trained 10 new employees on company policy and procedure

. Worked with the company's computer system to determine markdowns and

search for merchandise

. Responsible for the merchandising of children's, men's clothing and

accessories

The Lantern, The Ohio State University Student newspaper, Columbus, Ohio

Reporter (September 2001-March 2001)

. Wrote and pitched weekly story ideas to editors

. Enhanced interviewing skills

The Ohio State University Law School, Columbus, Ohio

Public Relations Intern (January 2001-June 2001)

. Wrote Press Releases

. Designed, wrote and edited articles for alumni magazine and internal

newsletter

Computer Skills

. Microsoft Office, Strata SBMS and View, Encoda, Scarborough Research,

ComScore, Adobe Page Maker, Photoshop, QuarkExpress, Microsoft Image

Composer, Fireworks, Macromedia Dreamweaver, Bacon's Online Media

Source, AS400, SmartPlus, MRI, Simenians, eTelmar, Qualitap, Tapscan

Activities

Public Relations Student Society of America

Vice President 2001-2002, Treasure 2000-2001

. Created and maintained yearly budget

. Responsible for obtaining public relations professionals to speak

at meetings

. Wrote articles for monthly newsletter

. Helped organize trips to Washington D.C., Chicago and New York

. Recruited new members

Makio, The Ohio State University Yearbook

Staff Writer 2001-2002

. Wrote articles to accompany photo spread on campus activities

. Pitched story ideas

Education

The Ohio State University, Columbus, Ohio

Bachelor of Arts, Journalism/Public Relations, June 2002

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