Sales Customer Service

Barbara E. Larrabee

**** ***** **** ~ Ocean Park, WA 98640

360-***-**** ~ *********@***.***

Assisted Living Administrative and Sales Professional

Results driven professional with proven success as an Assisted Living,

Retirement Community Administrator and Sales Professional. Extensive skill

and experience in building community census through staff training,

referral source development, community relations, and the promotion of

exemplary customer service. Strong ability to develop productive

relationships with, residents and their families and co-workers. Broad

knowledge of marketing and sales disciplines including multi-media

advertising and marketing.

Key Strengths and Competencies

Assisted Living Administration

ALF/Retirement Sales Management

Personnel Recruitment / Training

Customer Service / Sales Training

Event Planning / Implementation

Exceptional Communication Skills

Budget Management and Control

Policy & Procedure Implementation

Territory Growth Management

Word, Excel & Power Pt. Proficient

Professional Experience

Assisted Living/Retirement Administrator, Sales and Marketing Manager ~ (13

Years)

The Development Group/Leisure Care -Van Mall Retirement

Touch Mark - Waterford at Fairway Village

Mt. West- Bridgewood at Four Seasons

Assisted Living Concepts-Lexington House,Colonial House, Crawford House

Garden Ridge Assisted Living

Supervised all on site operations including budget adherence, policies and

procedures, employee selection, training and the evaluation of 30+ staff

members. Conducted weekly staff meetings, administrative task meetings and

in-service training sessions. Responsible for all communications with

venders, building inspectors, lenders and county/state officials, and

senior management.

Provided sales and marketing support for a variety of developer/owners of

premier Retirement and Assisted Living Communities. Successfully guided

prospective residents and their families through required life-style change

process. Provided resident care assessments and coordinated all required

services.

Designed and implemented all sales and marketing efforts including multi-

media promotion and event planning. Responsible for all vender contract

negotiations, coordination of resident services and business

communications. Developed referral source relationships to effectively

maintain consistent occupancy results.

Achievements:

. Achieved occupancy levels of over 85% in advance of scheduled

projections.

. Consistently developed strong, sustainable relationships with

residents and their families.

. Developed and maintained extensive database programs designed to track

potential residents, families, referral sources and community

resources.

. Promoted to Administrator subsequent to recognition as Top Sales

Producer.

Barbara E. Larrabee

Page 2

Regional Vice President of Sales (4 Years)

CBK ltd. Union City, Tennessee

Directed all regional sales and business development functions. Supervision

of eight district account managers covering Oregon, Washington, Idaho,

Montana and Alaska territories. Responsible for employee selection,

training, evaluation, motivation, and promotion. Maintained daily, weekly

and monthly regional communications with sales team members and other

senior management staff. Established sales quotas, goals and training

programs for each team member focusing on individual strengths and learning

styles. Developed and implemented sales strategies for each territory

manager to assist them in their personal success as well as the achievement

of regional sales quotas. Assisted in the coordination and planning of

national trade shows and annual sales meetings. Implemented all company

policies and procedures. Provided senior level customer service contacts

as required by each territory.

Achievements:

. Instrumental in turnaround of under-performing sales team, set higher

expectations and provided individual coaching resulting in 82% revenue

increase.

. Met and exceeded all sales quotas averaging more than $2,550,000 in

annual sales.

. Awarded President's Sales Growth and Achievement Award - 2005 and

2006

Membership Director (6 Years)

Greater Vancouver Chamber of Commerce

Managed all membership sales activities including the supervision of sales

and volunteer staff. Devised innovative marketing strategies and sales

promotions designed to bolster business memberships. Standardized

exemplary customer service procedures. Implemented beneficial membership

networking programs. Participated in public speaking venues, trade shows

and professional organizations.

Selected Accomplishments:

. Increased Chamber memberships by 100%.

. Consistently maintained 89% membership renewal rate

Education and Professional Development

Clark College

Business Administration

Oregon Healthcare Association

"Values of Assisted Living" - Certificate of Completion

Texas State Healthcare

ALF/Long Term Care Administrator Certificate

Western Culinary Institute

Culinary Arts Degree

Wilson Learning Corporation

Versatile Sales Professional / Customer Solutions / Sales Excellence

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