gundars jegers creative strategy

www.jegersresume.com

abh8wy@r.postjobfree.com

847-***-****

An award-winning creative strategist and brand expert continuously

improving the way clients connect to an ever-savvier audience. Over 20

years design, marketing, and management experience creating powerful and

effective online and offline communications for a variety of clients from

entrepreneurial startups to FORTUNE 50 companies. A knowledge expert across

many industries with a proven track record of providing exceptional ROI.

Maintains creative edge and best practices by actively connecting with

thought leaders in the industry.

success:

. generating $3.5 million in sales in first 9 months of web redesign

for NetJets

. providing a customized e-commerce and CMS solution for XV Motorsports

. achieving a 900% increase in therapeutic kit orders

. relaunch and CRM integration of a major hemophilia therapy website

. creation of Acute Intermittent Porphyria branded and unbranded

websites

. driving over 6,500 resume submissions and 47,000 unique visits to

niche microsite for FedEx Air Ops

. doubling traffic, quadrupling signups, and reducing costs by building

a multi-site CMS engine for Honeywell

. generating $250,000 in sales from e-mail campaign even before

official product launch for Honeywell (FRAM)

. attracting over 1,200 attendees to a career day for Volkswagen Group

of America

. reducing 300 page website down to 60 while improving SEO and adding

video rich experience for General Motors

education:

BFA Cum Laude (dean's list), Pratt Institute, 1994 - 1998

experience:

Creative Director, Siren Interactive, November 2009 - October 2010

Siren Interactive creates relationship marketing solutions for rare

disorder therapies.

Leader of creative vision and brand direction for Siren. Management Team

member, reporting to the President, playing a key role in the financial

success of the company. Oversee a creative staff which has nearly doubled

in the past year and is responsible for online intel, customer

segmentation, user experience, information architecture, testing, content

strategy, SEM, CRM, wireframing, design and development, analytics

implementation, back-end integration and regulatory compliance. Ensure

creation of a valuable resource that not only promotes the therapy but

supports the voice of the patient. Successes include winning pitches,

increasing business share, major site restructuring and relaunches, social

media and mobile integration, and multiple creative awards.

President, Jegers Design, LLC, June 2009 - November 2009, October 2010 -

Present

Jegers Design offers creative solutions that deliver comprehensive

integrated campaigns to exceed client business goals.

Provided creative marketing solutions that included both online and offline

deliverables. Fostered strategic partnerships with clients and facilitated

end-to-end solutions for a wide variety of needs. Clients spanned a range

of industries including healthcare/ pharmaceutical, consulting,

industrial/manufacturing, and retail/consumer.

Creative Director, JWT Inside, January 2007 - May 2009

JWT Inside creates strategic online and print solutions to advance employee

engagement.

Member of the national leadership team responsible for growth and

innovation of office and company regionally and nationally. Creative lead

and co-director of numerous national offices with the Managing Director.

Responsible for the Creative strategy, staff and P&L of the Chicago,

Detroit and Cleveland offices. Managed interactive projects for the

Atlanta, Seattle and Dallas offices. Directed local and remote staff

including ACDs, ADs, designers, developers, copywriters and IAs.

Responsible for online and offline projects globally. Created targeted

communications by researching the culture of companies to identify

challenges and key differentiators. Continuously analyzed and adapted UX to

best attract and engage the target audience.

Creative Director, TDO/The Design Office, 2004 - 2006

Senior Designer and Developer/Team Lead, TDO/The Design Office, 1998 - 2004

TDO, Inc. creates integrated marketing and branding solutions to drive

target audiences to a buying decision.

Created integrated marketing solutions from initial creative concept to

final production for national and international clients including

pharmaceutical, insurance, financial, aviation, and high-end luxury goods.

Responsibilities included client management, budgeting, scheduling, concept

direction, hiring and managing staff and freelancers in creative,

programming and production, working with vendors, overseeing print runs,

and reporting to the President. Hands-on expertise included flash design

and development, web development, Information Architecture, analytics, SEO,

and PPC.

Art Director, Masoff Skolnik Design, 1990 - 1998

Graphic Designer, Romax Communication, 1988 - 1990

Freelance Designer, Xerox, 1988

talents, skills + responsibilities:

. staff and manage local and remote teams

. creating a collaborative atmosphere where team members can openly

express ideas, overcome obstacles and continue to grow professionally

. thought leadership, mentoring and owning responsibility for the team

. promoting cross-departmental ownership of creative projects

. RFP responses, presenting concepts to highest executive levels,

winning pitches

. aligning creative with client's business objectives, relevant KPIs,

branding, timelines and budget

. utilizing latest Web, social and mobile to create ideal user

experiences

. actively participating in conferences, roundtable discussions and

speaking opportunities

. deciphering and articulating technically complex client input

. developing QA standards to ensure accuracy, consistency and

regulatory compliance

. having extensive expertise in large scope projects including:

. branding/identity . video . print collateral . IA

. websites . rich media . catalogs . UX

. social media . advertising . focus/user testing . CRM

. e-commerce . direct marketing . SEM . CMS

awards:

MM&M Awards

2010 Finalist - Best Use of Social Media - NORD

RxClub Awards (4 awards total)

2010 Finalist (award announcement pending) - Baxter

WebAwards

2010 Pharmaceutical Standard of Excellence - MyGARDian.com

2010 Outstanding Website - Gulfstream Careers

2009 Employment Standard of Excellence - General Motors

2008 Employment Standard of Excellence - Expedia

2008 Employment Standard of Excellence - University of Michigan Health

System

2007 Best Employment Website - FedEx

2007 Employment Standard of Excellence - General Motors

Creative Excellence Awards

2009 Grand Prize, Online Media - University of Michigan Health System

2009 3rd Place, Online Media - University of Michigan Health System

2009 2nd Place, Non-Print Promotions, Radio - VW Group of America

2009 2nd Place, Non-Print Promotions, Booths - VW Group of America

2009 3rd Place, Print Promotions, Diversity - Resurrection Health Care

2008 Grand Prize, Best Multimedia Campaign, Employment Communications -

Expedia

2008 1st Place, Employee Referral Program (Multiple Media) - Expedia

2008 3rd Place, Employee Referral Program (Single Medium) - Expedia

Marcom Awards

2007 Gold Marcom, Recruitment Campaign - Fifth Third Bank

iNova Awards

2009 Bronze, Intranet - Expedia

Astrid Awards

2009 Silver, Web sites, Employee Referral - Expedia

memberships + affiliations:

Chicago Interactive Marketing Association

AIGA

Business Roundtable

Chicago Interactive Design and Development Group

Chicago Online Marketing Group

Toastmasters

software expertise:

Adobe Acrobat Adobe ImageReady Marzware FlightCheck

Adobe Dreamweaver Adobe InDesign Microsoft Office

Adobe Flash Adobe Photoshop Quark Xpress

Adobe Illustrator BBEdit

clients include:

Abbott Gulfstream

Aetna Honeywell: Prestone, FRAM,

American Express Autolite, Holts Auto

American Hospital Association JetCare

AstraZeneca Lundbeck Inc.

Baxter Healthcare Corporation Movado Group, Inc.

Boehringer-Ingelheim NORD

Columbia House NetJets

CDW Nissan USA

Davis & Gilbert Law Partners PrivatAir

Detroit Medical Center Reader's Digest

ENDO Pharmaceuticals Reckitt Benckiser

EPI-Q, Inc. Resurrection Health System

Expedia Stora Enso Paper Company

FedEx University of Michigan

Fifth Third Bank Health System

Fundtech Investments Volkswagen Group of America

General Motors Webster Bank

Global Pharma Strategies Wine Enthusiast

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