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Sales Marketing

Location:
Newton, IA, 50208
Posted:
November 05, 2010

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Resume:

KENNETH C. BOYLE

*** **** *** ****** ***** Newton, Iowa 50208

515-***-**** (Cell) 641-***-****

(Residence) ***@*****************.***

Global Business Development & Marketing Executive successful at

establishing the vision and strategies necessary to grow the assets and

capabilities of target firms into market leaders. Expert at

creating/capitalizing on networks, liaisons and business connections, while

negotiating/managing joint ventures and strategic partnerships with multi-

billion dollar companies. Skilled at establishing operational excellence

within culturally diverse environments, translating conceptual models into

specific growth strategies, and planning/executing multi-faceted global

business development and marketing campaigns designed to improve market

share, revenue and EBITDA. A driven, creative, team builder with strong

P&L and general management skills. Key qualifications include:

Corporate Vision & Technology Commercialization and

Strategic/Operational Planning Market Introduction

Joint Ventures & Strategic Acquisitions/Assimilation,

Business Partnerships Divestitures & Mergers

Capital Investment Planning & Strategic Business, Market & Sales

Financial Modeling Planning

Internet Commerce, Social Media Creative Branding & Vertical

Development Marketing

International Contract Global Market Penetration & Pricing

Negotiations & Management Strategies

Cost Reduction/Containment & Forecasting & Budgeting (Operating

Profit Optimization & Capital)

PROFESSIONAL EXPERIENCE

PRAIRIE OAK CAPITAL, West Des Moines, Iowa 2006 to Present

Managing Partner

Founded the venture capital and business advisory firm. Led all aspects of

business development, deal origination, portfolio management, due diligence,

marketing, investor relations, administration and executive consulting client

engagements.

. Led investments, serve in executing officer and in Board positions

with the following firms:

o International Titanium Powder (ITP) was created to produce

titanium and titanium alloys, via a breakthrough technology and

process, at a cost and quantity that will radically transform

military and international commercial markets.

o Biofuels Corporation (BFC) is a world leader in waste-to-energy

gasification with two plants in Iowa processing over 200 tons of

waste daily which is processed into syngas, and ultimately green

gas and electricity. BFC utilizes attractive government tax

credits in utilizing biomass and by producing "green"

electricity as well as combined heat and steam for various

industries.

o Cline Tool manufactures a wide variety of products from blue

print tools to custom tools and is a leading industrial supplier

for blue chip Fortune 500 companies.

o Sophomore Investments makes investments in foreclosed housing

assets and sells or rents the structures for attractive

projects.

. Retained by Paragon Corporation, a Midwest manufacturer of food

equipment, as outsourced Chief Marketing Officer to devise a turn-

around strategy that would bring the firm back to profitability.

Transformed the company by eliminating unprofitable products, creating

new profitable lines via Chinese sourced components, and opening new

lines of distribution including big box retailers, Internet retailers

and Paragon's own web site. As a result, in less than a year,

increased sales by $1 million and EBITDA to $560,000 from break-even

position.

. Retained by Iowa Telecom (NYSE: IWA) as outsourced chief marketing

officer to lead a team of 25 with responsibilities encompassing all

market segments, branding, creative, promotions and business

development. Assisted with the successful divestiture of the company

to Windstream (NYSE: WIN) totaling $1.1 billion; sale pending final

government approval.

. Led investment strategy for Prairie Oak Capital Growth Fund 1 with

investment focus in unique manufacturing, clean tech and disruptive

technologies; exited the Fund with a 60% return for partners.

2005 to 2006

FISHER SCIENTIFIC, Hampton, New Hampshire (NYSE: TMO)

Vice President - Corporate Development and Strategic Marketing

Formulated all sales, marketing, strategic planning and corporate development

initiatives for the $1.6 billion life sciences and medical products

manufacturing company encompassing four divisions. Established strategic

partnerships/joint ventures and worked collaboratively with manufacturing,

operations, R&D, finance, IT and all operating divisions to determine product

life-cycle strategies, create effective marketing programs, establish new

product introduction/launch strategies, and resolved post-launch problems.

Reported to the CEO of Fisher Scientific Products.

. Developed M&A strategy, acquisition target list and growth acquisitions

that provided strategic manufacturing, technology and distribution

advantages.

. Acquired several India-based medical product companies and created joint

venture with a China-based firm to realize improve product margins via

lower cost components and sourcing advantages.

. Led corporate research and development efforts of the company, including

customer monitoring, lead user research, competitive intelligence and

reporting.

. Created a New Product Development process which included a cross-

functional team of executives and was executed across with success on-

time and within budget.

. Led $25 million P&L of consumer consumables division and grew sales by $5

million by opening new niche specialty distributors for the Company's

existing lab products and by launching new products.

MAYTAG CORPORATION, Newton, Iowa (NYSE: WHR) 1999 to 2005

Vice President - Strategic Initiatives; General Manger - Housewares; Vice

President - E-Business

Spearheaded all strategic growth initiatives for this $4 billion global

manufacturer and assumed multiple executive leadership roles including M&A,

strategic planning, e-business and full P&L and general management

responsibility for $50 million start-up specialty products company with

global operations.

. Managed M&A process and integration team for the Amana Appliances $380

million acquisition.

. Created and led start-up specialty company and grew sales from scratch to

$50 million, with EBITDA of $9 million.

o Led sales, marketing, R&D, finance and recruited the

entrepreneurial focused team of 25.

o Set up global supply chain operations and negotiated strategic

manufacturing partnership with Kelon, a China-based contract

manufacturing.

o Created 12 new products over a two year period, including SkyBox

by Maytag, Hoover GarageGear and Jenn-Air Attrezzi, which

leveraged bridge-brands in concert with Maytag's world-class

brands.

o Won the prestigious Silver Anvil Award for excellence in public

relations and the Good Design Award for excellence in product

design by the Chicago Athenaeum Museum of Art.

. Led investments in technology start-ups; Stitch Networks (NASDAQ:

USTT.OB) and ServiceMagic (NYSE: IAC) for strategic benefits of Maytag's

core businesses and served on the Board of Directors for the technology

concerns.

. Recruited and managed a top performing multi-faceted team totaling 40

which included IT engineers, marketing, sales and business development

executives with the objective to transform Maytag's digital infrastructure

and drive sales via new channels.

. Created, operated and led P&L for e-commerce web sites which included:

www.maytag.com, www.jennair.com, www.hoover.com, www.outdoorliving.com,

www.amana.com, as well as the corporation's intranet (Maytag Innovator),

and B2B customer e-commerce portal (Maytag Advantage) and retailer web

sales with Sears, Home Depot, Lowes where sales increased $120 million

over a 3 year period.

iXL, INC., Atlanta, Georgia (NASDAQ: IIXL) 1998 to 1999

Vice President - Business Development

Directed business development initiatives for iXL of the $220 million digital

consulting firm and led management and marketing consulting projects for

iXL's Fortune 500 clients in the travel, medical, and financial services

industries.

. Secured and led a partnership with Delta Air Lines which included a $50

million contract encompassing a broad range of creative, technology and

consulting services over a 5 year term.

. Assisted in the acquisition and integration of 34 boutique web

development and consulting firms over an 18 month period in a roll-up

strategy which grew iXL's revenues from $64 million to $218 million, grew

its employee base from 300 to over 3,000 and culminated in a successful

IPO.

DELTA AIR LINES, Atlanta, Georgia (NYSE: DAL) 1995 to 1998

General Manager - E-Business and Strategic Planning

Envisioned concept and led development of business unit to identify new

technologies and business models to leverage lower distribution costs.

Accountable for managing business unit P&L and all aspects of web marketing

process, including business and financial planning, technology development,

web design, strategy, marketing/advertising, cost management, customer

service, quality control and general administration.

. Developed strategy, recruited team, designed, and created E-Business

department.

. Led business unit P&L and marketing strategies supporting digital

channels, www.delta.com, and grew sales from scratch to $2 billion

annually.

. Established initial partnerships with web-based retailers including

Expedia, Travelocity, and Priceline responsible for growth to $1 billion

annually.

. Developed CRM strategies and programs to effectively target Delta's

SkyMiles 35 million member database via direct mail, email specials and

weekly promotional pricing packages.

. Identified and directed Delta's strategic partnership with Priceline.com

and, negotiated warrants in return for participating in Priceline.com

with distressed inventory. Priceline.com warrants grew to 14% of the

firm, a value of over $1 billion.

. Led strategic planning team with McKinsey to improve Delta's marketing

and operations. Key results included the creation of the business unit

and www.delta.com, Travel Manager web-based corporate booking product,

video-tel kiosks, Delta SkyCard (smart card), co-branded American

Express/SkyMiles credit card program and the adoption of the 1995 travel

agent commission cap which generated $110 million in annual cost savings

a fundamentally changed the dynamics of the travel industry.

DELTA AIR LINES, Atlanta, Georgia 1993 to 1995

Global Accounts Sales Manager

Directed global sales and marketing initiatives in various roles for the $14

billion international airline. Developed long-range marketing plans,

formulated sales strategies with a dual focus on increasing market share and

margin, and collaborated with operations to ensure a cohesive communications

approach.

. Grew sales while drastically reducing sales operations costs by closing

300 local sales offices and incorporating a centrally located national

accounts program.

. Instituted new sales strategies for both agency and corporate sales by

introducing market share programs and computer reservation systems that

transitioned the function from a general marketing function to targeted,

fully tracked sales programs.

. Led corporate and travel agency client relationships and responsible for

$2.5 billion in sales, which was 18% of Delta's total revenue.

Successfully grew revenues 8% over a 2 year period via the development

and execution of high volume and target lane segment sales programs.

Early Positions from 1987 to 1993: Held a variety of operations, sales and

marketing management roles with Delta Air Lines and delivered admirable

results and increasing responsibilities.

EDUCATION

Master of Business Administration Tippie School of 1995

Business, University of Iowa, Iowa City, IA

Bachelor of Arts University of West Georgia, 1989

Carrollton, GA



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