Director Design

ROBERT RIFFE JR

Phone: 804-***-**** www.robriffe.com

Email: abh8n1@r.postjobfree.com

SUMMARY

Art Director / Web Designer with expertise in all phases of creative

development, including creating / presenting concepts, formulating strategy

for print, web and new media. Experience working for a Fortune 500

financial services company, an international consumer products company and

several ad agencies.

. Ability to lead creative teams

. Manage budgets and estimate costs effectively

. Art Direct & Design for print

. Web Design: Can hand code html, css, use JQuery and Javascript

. Interactive Design: working knowledge of Flash including Actionscript

3.0

. Ability to direct photographers and Illustrators

. Extensive knowledge of print production, supervision, and managing

vendor relationships

. Knowledge of media placement and consumer research

EXPERIENCE:

CAPITAL ONE FINANCIAL CORPORATION, Richmond VA

September 2010 - Present

Web Designer II (contractor) - Capital One University

Responsible for updating and publishing learning materials accessed via

Capital One University web site. Working with content designers to make

sure most current materials are posted.

. Updating and creating web pages using HTML, CSS, and Javascript

. Moving content via SFTP, emailing stakeholders and checking links

. Performing Internal Audits

ROB RIFFE DESIGN, Richmond VA

2010 - Present

Owner/Creative Director

. Art direction and design for advertising and print collateral

. Develop business strategy, identity and branding

. Web design, interactive media, Search Engine Optimization and social

media marketing.

CAPITAL ONE FINANCIAL CORPORATION, Richmond VA 2005 - 2010

Senior Art Director

Art Director for branch banking, National Direct Bank (online banking), and

the Costco partnership. Also served on a cross-functional team, which

included operations, legal & compliance, brand strategy partners.

. Responsible for creating direct mail, emails, and web landing pages,

which helped National Direct Bank increase deposits by over $20 Billion, a

35% increase.

. Designed and produced ads, emails and web banners for the Costco which

helped Costco gain 39,000 new accounts. Total deposits of $3.84 Billion -

a portfolio growth of $1.2 Billion.

. Developed and maintained an internal Banking Blog. Designed and set up

three internal Wiki sites totaling over 300 pages. Helping streamline

communication between management, associates and departments. Helping to

eliminate duplicate work and share valuable information, increasing

productivity.

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Robert

Riffe Jr.

. Created a high profile direct mail communication, which mailed to

virtually every Capital One rewards credit card customer. This highly

sensitive and complex project yielded low attrition/high customer

satisfaction ratings and was praised by management.

. Created presentation; "Big Ideas" for retail banking that included

product positioning, naming used in email, web and print. Received kudos

from Managing Vice President on the Bank Consumer.

. Art Director working in an Agile environment responsible for various

customer communications letters and statements to simplify complicated

legal/account information that reduced help line call volume

significantly.

. Worked on many pro-bono projects for clients including Big Brothers/Big

Sisters, DCCap, Junior Achievement and more. Set up internal Wiki site for

Capital One Community Affairs.

AQUENT RICHMOND, Richmond VA

2005 - 2007

Senior Art Director - US Card

Contractor at Capital One

. Creating direct mail for the rewards business. Achieved consistently high

response rates.

. Designed and produced several Capital One Rewards catalog -32 pages, 4-

color, 2-month long, million+ dollar projects leading to increased

redemptions.

. Designed and produced direct mail for 5 consumer loan products that

yielded over 25-40% increase in response.

EDGE DESIGN SOLUTIONS, Richmond, VA

2004 - 2005

Owner/Creative Director

Started and ran advertising and design business.

. Achieved profitability in the first year.

. Managed one full time designer, contractors and freelance artists and

writers.

. Gained new clients in the following industries: insurance, medical

laboratory services, corporate training, manufacturing, telemarketing and

financial services.

HAMILTON BEACH/PROCTOR-SILEX, Richmond, VA

2000 - 2004

Senior Art Director

Responsible for the design and production of consumer packaging, product

literature, POP and product displays for Hamilton Beach, Proctor-Silex and

the True Air brands.

. Helped launch the "True Air " line of home health products and

contributed to strong first year growth.

. Designed packaging for two specialty products - WaffleStix Waffle Maker

and Snowman Ice Shaver that resulted in over $1 million in product

placements with WalMart, Target and Kmart.

. Worked product development projects which increasing the product

portfolio.

Southern States Cooperative

1998 - 1999

Creative Services Director

. Supervised 5 in-house artists and writers

. Art Directed freelance photographers

. Managed in-house client relationships

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Robert

Riffe Jr.

Thurston Advertising, Inc.

1997 - 1998

Creative Director

Supervised in-house artists as well as freelancers, in-house photographer,

art directed photo shoots and worked closely with marketing managers to

define projects and formulate solutions.

Rob Riffe Advertising & Graphic Design

1988 - 1997

Owner/Art Director

Designed and art directed ads, posters, brochures, pocket folders, annual

reports, catalogs, logo design, Designed trade show exhibits and displays,

Estimated and coordinated printing and attended all press checks

Hawley Martin Partners

1987 -1988

Senior Art Director

Art directed and designed newspaper & magazine advertising, art directed

photo shoots and worked with illustrators. Also responsible for meeting

with clients and presenting creative.

Webb & Athery, Inc.

1981 - 1987

Senior Art Director

Supervised freelance and full-time art directors. Responsible for concept,

layout and design of newspaper & magazine advertising as well as posters,

brochures, pocket folders, annual reports, logos, catalogs

Art directed illustrators and photographers. Estimated and coordinated

printing.

EDUCATION / TRAINING:

Northern Virginia Community College, Alexandria VA - AAS Degree in

Advertising

Virginia Commonwealth University, Richmond VA - Communication Art & Design

Techead- Richmond - HTML, CSS, Javascript, Flash Actionscript 3.0

AFFILIATIONS:

AIGA, Social Media Club Richmond, Richmond Web Designers Development Group

AWARDS:

Print Magazine, Clio, Addy, AIGA, 3 2009 Gold Awards of Excellence-15th

Annual Communicator Awards

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