TERESA LOW

**** ****** ****, ******, ** *****

abh8lm@r.postjobfree.com, 847-***-**** (cell)

WORK EXPERIENCE

. Well rounded professional with breadth of experience including Global

Marketing, US Marketing, Communications, Brand Management and Innovation.

Specialty is in Global Marketing and Innovation.

. Managed businesses and brands ranging from $5million to $500million.

. Skilled in Brand Management, Innovation, Consumer Insights, Consumer

Engagement and General Management.

. Strong leadership, motivation, communication and analytical skills.

. Developed and led brand growth strategies and plans, delivering sales and

profit objectives.

BEAM GLOBAL SPIRITS & WINE

2007-Present

Global Brand and Innovations Director, Courvoisier 2007-Present

Responsible for leading the global strategic direction of Courvoisier,

including developing brand strategies, delivering sales and profit

objectives, identifying strategic innovation growth platforms and

assuring successful implementation.

. Developed and gained alignment among key stakeholders on brand

positioning, brand behavior and strategic growth drivers, building the

foundation for long term growth.

. Revamped and created a consistent global look and feel for Courvoisier

that is implemented globally via clear guidelines and tool kit.

. Led upgrade in packaging look and feel for brand portfolio following

extensive consumer research, AND achieved cost savings from packaging

change of $5m per year.

. Developed and implemented game changing ad campaigns that were adopted

in all 4 key markets: Russia, China, US and UK. These campaigns were

guided by consumer and local market insights.

. Launched L'Essence de Courvoisier in 2009, a new product that has

stalled for years, and achieved over $5million in Brand Contribution

in the first 3 months of launch.

. Developed innovative consumer experiential / trade educational

platform to demystify cognac -Le Nez de Courvoisier. Program was well

received by consumers and trade and as a result has gained momentum,

been adopted and expanded to all key markets.

. Developed and gained alignment around Courvoisier's long term

innovation strategy and platform ideas. Led the development and launch

of the first age declared cognac by Courvoisier (Courvoisier 12 and

21) - a mission impossible task (with only 6 months from idea

conception to shipping) made possible by creative thinking,

collaboration and managing key stakeholders. Product has just been

named one of Top 50 Brands of the Year by Wine Enthusiast.

THE HERSHEY COMPANY

1997-2007

Marketing Director Global Growth & Innovation

2006-2007

Responsible for creating and launching new confectionery platforms to

drive company growth. Led development of global brand growth

strategies for Hershey's flagship brands. Managed two direct reports -

Brand Managers.

. Readied pipeline for Health & Wellness and Value innovation platforms.

. Developed global brand positioning and packaging guidelines for 3 key

global brands.

Marketing Manager US Marketing Group

2005-2006

York/Mounds/Almond Joy/Cadbury Brands

Responsible for volume and profit delivery and all marketing activity

including advertising development, media, PR, packaging, and promotion

on $400MM+ brand portfolio. Managed one direct report - Brand

Manager.

. Achieved on plan results for brand portfolio ($400MM+ revenue) with

Direct Brand Expenditure of $7MM, via repositioning, graphics upgrade

and new product launches.

. Successfully convinced senior management and received additional $2.5MM

funding to reposition and revitalize YORK brand.

. Led and orchestrated first integrated lifestyle marketing campaign for

YORK receiving strong internal and external customer support.

. Developed and implemented Hershey's first brand driven cause marketing

initiative: YORK Pink Pattie to support Breast Cancer Awareness.

Achieved over 82MM impressions with limited PR spending ($30K) - an

outstanding CPM of $0.36 (versus a norm of $5-$10)

. Grew sales of Cadbury brand by 9% ($19MM) via brand restage, packaging

upgrade and new product launch.

. Improved profitability of Cadbury Box chocolate line by 14 margin

points via overhaul of packaging concept and manufacturing process.

Marketing Director Global Marketing 2003-2004

Marketing Manager 2002-2003

Hershey's, Kisses and Reese's

Responsible for providing vision and leadership for Hershey

International's key brands, including developing brand strategies,

delivering sales and profit objectives, identifying opportunities for

growth and assuring successful implementation. Managed three direct

reports in the Brand Manager and Associate Brand Manager levels.

. Increased Hershey Bar sales by 28% via new product introductions and

product optimizations.

. Increased gross margin of Hershey Bars by up to 11% via packaging

material and sourcing optimization.

. Developed first ever Kisses global brand architecture and packaging

style guide.

. Challenged status quo on brands / business model and implemented

various recommendations on brand positioning, brand and country

portfolio adjustments, which created the path to sustainable growth.

. Developed 3 year strategic plan for China, challenging existing

assumptions, including local co-packing and expanding beyond modern

trade

Associate Business Manager International Group, Asia region

1999-2002

Assistant Regional Marketing Manager

1997-1999

Responsible for volume and profit delivery for Hershey International's

business in Taiwan and Hong Kong. Managed all aspects of the business

including market analysis, distributor management, marketing, finance

and logistics.

. Exceeded plan sales by 8% via product and distributor focus and brand

building strategies.

. Successfully renegotiated distributor contract, lowering distribution

margin by 4 margin points.

. Developed and initiated implementation of 3 year plan to double market

share by year 3.

. Increased Kisses sales by 49% in Taiwan and 11% in Hong Kong via

product focus and rationalization, distributor focus and targeted

consumer and trade activities.

OGILVY & MATHER ADVERTISING (SINGAPORE)

1991-1994

Account Supervisor 1992-1994

Account Executive 1991-1992

Responsible for developing brand strategy, brand positioning, target market

definition and implementing communications program for a wide variety of

clients. They include among others: Seagram (Chivas Regal and Martell),

Nokia (mobile phone), Watson's (retail chain) and Yakult (health drink).

. Successfully repositioned Chivas Regal brand against a new

target group, making it the market leader in two years.

. Pitched and won new accounts including Nokia, Carrier (air

conditioning) and Yakult.

. Grew the Watson's (retail) account from US$100M to US$300M.

. Earned the only Singapore place on Ogilvy & Mather's regional

training program for future managers

EDUCATION

WESTERN MICHIGAN GRADUATE SCHOOL OF BUSINESS

M.B.A., Concentration in Marketing, 1996 (4.0 GPA)

UNIVERSITY OF SINGAPORE

B.A., Concentration in Marketing, 1991

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