Sales Manager

Marcie Anderson

**** ******** **. ** **. Anthony MN 55418

612-***-**** (cell)

abh8iw@r.postjobfree.com

Professional Experience

QueensHead Consulting

Promotion Marketing Consultant 1 year 2009-Current

. Partnered with Campbell Mithun in providing 2010 strategic promotion

planning to Schwans Consumer Brands for 5 months including ASM and

shopper marketing initiatives

. Independently brokered tie-in partnerships for Freschetta brand pizza and

developed promotion plans for new frozen breakfast product launch

. Developed and executing strategic marketing plan for Central Avian and

Small Pets in the Wild Bird division that reinforced Kaytee brand

positioning while creating an emotional connection to birders

. Partnered with Himalaya Marketing to develop shopper marketing plans for

clients such as Hartz, and Burts Bees

Modern Climate

Vice President, Account Director 1 year 2008-2009

. Account team lead on Greatbatch Medical and parent company, Greatbatch.

Developed and launched new brand positioning, identity system, marketing

materials and interactive communications for Greatbatch Medical across

business units and countries. Managed brand transition from Precimed to

Greatbatch Medical for the orthopedic division. Drove profit levels for

highest returns to the agency

. Championed new go-to-market messages for Cambria quartz surfaces that

leveraged consumer insight for positioning at retail and new customer

friendly materials

. Worked with new business team in creating pitch materials and developing

Agency proposals

JT Mega

Promotion Consultant 5 months 2007-2008

. Led account team in providing comprehensive situational assessment and

SWOT analysis for Hormel Deli business for 2009 plan

. Developed 2009 strategic promotion plan for Hormel Black Label Bacon and

Blue Ribbon Beef, Hy-Vee's retail brand

Starkey Labs

Director of Integrated Marketing 1- years 2006-2007

. Acting as change agent, developed first regional direct to consumer ad

campaign designed to build customer base, capture consumer leads and

create awareness of the Starkey brand. Resulted in 69 new customers,

over 4,600 consumer leads, and 72% unit sales increase with 107% revenue

gain

. Managed packaging renovation, with annual cost savings of $250,000 due to

postage efficiency while increasing branding across Starkey divisions

. Developed first POS materials to be distributed across network accounts

showcasing Starkey products and building consistent brand image at over

3,000 retail locations

. Created and managed program leveraging Arnold Palmer as Starkey

spokesperson. Program included co-op TV and radio, retail ads, and local

events with over 300 network accounts actively utilizing the campaign

. Provided counseling, motivation, and growth opportunities for one manager-

level direct report

Campbell Mithun

VP, Associate Director of Planning 11- year 1994-2006

. Partnered with wide range of clients, such as ConAgra, Good Humor Bryers,

and H&R Block, translating marketing objectives into engaging consumer

promotions and customer marketing strategies and tactics

. Created multi-tier program to support launch of new refrigerated beverage

product by tailoring by market/retailer based on market strengths and

potential. Program directly shortened the time to bring the product to

retail by six months and expanded shelf presence of Nestea products

. Teamed with Klondike sales force to address declining sales of the $47MM

brand. Integrated market-wide program with sweepstakes, radio, PR, and

Giant Eagle specific program. Resulted in volume increase of 144% and

reached 250,000 attendees at Pittsburg 4th of July event

. Strategic partner with Birds Eye Frozen Vegetables for over two years.

Developed annual promotion plans with a CP budget of $25MM and managed

plan implementation; led a new go-to-market strategy that not only

stabilized sales, but increased overall brand profitability

. Developed first ever Hostess and Nickelodeon on-line sweepstakes.

Exceeded planned impressions by 400,000, achieved a remarkable 2.55%

click-through rate, and drove record traffic to planettwinkie.com

. Created BrandWeek's award winning Lloyd's BBQ Pig Rig Tour. Leveraged

outdoor media and radio buys to generate record sales and brand awareness

in tour markets

. Developed groundbreaking promotional programs for Toro, a traditionally

advertised brand. Partnered Toro with Edina Realty to reach over 500,000

consumers

. Developed strategic promotional plans for Kid Cuisine, a leader in kid's

frozen foods. Planned, negotiated and secured strategic alliances with

Fisher Price, Wishbone, and Magic School Bus. Developed new product and

penetration regeneration plans. Kid Cuisine business up 28%

Pillsbury Company 18 years

Senior Promotion Manager 1991-1994

. Provided strategic promotion planning for new products, new initiatives

and established products within the Pillsbury Refrigerated Baked Goods

division as well as Dry Bakery

. Managed the execution and coordination of national, regional and local

programs, group events, tie-ins and special events. Evaluated programs

and tactics for continued best practices

Promotion Manager 1988-1991

. Developed strategic promotion plans and managed their execution for

Pillsbury Dry Bakery products and Group Events

Sales Merchandising Supervisor 1984-1988

. Developed sales materials for Pillsbury Direct Sales force, highlighting

promotional programs and new product introductions

Sales Representative 1980-1984

. Sold and merchandised Pillsbury, Green Giant, and American Beauty

products to four wholesalers including Nash Finch and Coborns, 75 retail

and chain accounts located in Central Minnesota and Metro Minneapolis/St.

Paul

A&SP Accounting 1977-1980

. Managed the A& SP budgets for Pillsbury Dry product lines

Associations

Promotion Marketing Association of America, Inc. (PMA)

Past committee member of PMA Coupon Council

Education

University of Minnesota

St. Cloud State University

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