Sales Manager

Scott D.Bracey

C 612-***-**** ***********@***.***

**** ********* ******,

Stillwater, MN 55082

Summary

A highly accomplished sales executive with proven results in account

management, quota attainment, negotiations, promotional planning and

business development. Team player with excellent communication, and inter

personal skills. Decisive, results oriented individual who is tenacious

in building new business, securing customer loyalty, and forging strong

relationships with business partners.

Key Accomplishments

. Negotiated exclusive end cap for Western Digital's hard drive

line of products for 2009 and 2010 at Best Buy and Best Buy

Canada.

. Awarded "Computer Peripherals Vendor of the Year" at Best Buy

Canada for FY '10

. Secured new business and grew sales at Best Buy Canada from

$0 to $32 Million and 85% market share from 2008 to present.

Professional Experience

Western Digital Corporation 2008 to Present

Sales Account Manager Lake Forest, CA

Responsible for sales, promotions and merchandising of Western Digital's

entire line of hard drives, entertainment, and newly introduced networking

products to Best Buy, Best Buy .com, Best Buy Canada and Best Buy Canada

.com. Partnered with Best Buy's supply chain, demand planning, marketing,

and Geek Squad teams to execute plans in order to achieve mutually agreed

upon programs.

Best Buy US Accomplishments

. Responsible for the overall sales performance of a $350

Million territory. Accounts include: Best Buy, Best Buy

Canada.

. Grew Sales at Best Buy US from $265 Million to $303M in 2009.

Trending to do $357 Million in 2010.

. Increased sku count at Best Buy US from 20% in 2009 and 10%

in 2010.

. Managed $16 Million dollar promotional budget to effectively

promote, advertise and merchandise entire line of Western

Digital's hard drives, entertainment and networking product

lines.

Best Buy Canada Accomplishments

. Grew sku count from 0 to 49 in the 2 year period.

. Collaborated with Best Buy Canada's buying team and

advertising team to secure incremental circular space to grow

the hard drive category and promote via a solution oriented

advertising strategy.

. Managed $2 Million dollar promotional budget to effectively

promote, advertise and merchandise entire line of Western

Digital's hard drive, entertainment and networking product

lines at Best Buy Canada

Seagate Technology 2004-2008

Senior Sales Representative Shakopee, MN

Responsible for sales, ad and promotional planning, budgeting and

merchandising of Seagate's entire line of hard disk drive products into

Best Buy, Best Buy Canada, FutureShop, Walmart, Walmart Canada, Sam's Club

and AAFES, Target and OfficeMax. Worked with all levels and functions

within accounts (executive management, buying team, and demand planning) to

execute plans.

Accomplishments:

. Increased territory sales revenue from $98M to $165M over

the 4 year period.

. Seagate 100% Club Winner and President's Club Winner in

2006.

. Responsible for the overall sales performance of $165 Million

territory. Accounts include: Best Buy, Best Buy Canada,

FutureShop, Walmart, Walmart Canada, Sam's Club, AAFES,

Target and OfficeMax.

. Generated $30 Million in new business for Seagate at Best Buy

Canada, FutureShop, OfficeMax and Target in 2006.

. Managed $8 Million dollar promotional budget to effectively

promote, advertise, and merchandise entire hard drive product

line.

. Responsible for managing over 35 sku's at Best Buy and Best

Buy .com

. Managed team of 9 manufacturer's representatives from 2 Mfg

Rep Organizations calling on National Retail Channel

Partners.

Imation Corporation 1996 to 2004

Key Account Business Manager Oakdale, MN

. Responsible for overall sales performance of a $43 Million dollar

territory. Accounts included Wal-Mart, Staples, Quill, AAFES, Navy

Exchange, Radio Shack and Tiger Direct and CompUSA. Held gross

margin and revenue responsibilities for the account base. Executed

marketing, brand, promotional and fixture programs to drive long

term sales and share growth.

Accomplishments:

. Increased territory sales revenue from $18M to $43M over the 8 year

period.

. Top Performer: 1998, 1999, and 2001.

. Managed a team of 3 Manufacturer's Representative Organizations

calling on Key Retail Account Channel Partners

. Led 6 member cross-functional key account planning teams

. Creation and implementation of customer specific advertising and

promotional programs

. Responsible for annual contract negotiations

. Managed a $2.5MM marketing development budget to plan

3M Company - Data Storage Division 1994 to 1996

Marketing Development Supervisor St. Paul, MN

Accomplishments:

. Achieved record sales $60MM in 1995

. Golden Circle Winner, 1995,1994,1993,1991

. Managed Sales and Marketing of 3M's Data Storage Division products

through the distributor

Channels of 3M's Commercial Office Supply Division.

. Account responsibility for Office Depot, Office Max and Staples

3M Senior Account Representative 1992 - 1994

Seattle, WA

. Exceeded sales quota all 5 years

. Secured new business at Boeing, Freightliner, and Safeco Insurance.

. Managed Distributor, VAR, Resellers, Government System Integrators,

OEM and Commercial accounts in sales territory

End User focus was mid-range and data center users

. Set up and trained network of distributors to sell data storage

products to computer users

. Called on Fortune 1000 users and buyers to create demand for 3M

products

. Strong relationship selling with distribution partners and end users

3M Account Representative 1989 - 1992

Phoenix, AZ

. Exceeded sales quota all 3 years

. Secured new business at American Express, Intel, and Los Alamos

Laboratories.

. Managed Distributor, VAR, Resellers, Government System Integrators,

OEM and Commercial accounts in sales territory

Education

University of Alabama - Huntsville, Alabama

Bachelors of Science, Business Administration/Management,

1983

Minor - English

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