BRADFORD COOK 760-***-****

FINANCIAL SERVICES WHOLESALER

Dynamic and results-oriented wholesaler with 13 years experience in the financial services

industry. Possess very strong sales, presentation, customer service, and problem solving skills.

Have experience working with independent, wirehouse and proprietary brokers and have learned

how to be successful in each channel, achieving both sales and new appointment/account goals. My

wholesaling experience has mainly focused on annuities, mutual funds and retirement plans, but I

also have in depth knowledge of life insurance and managed money platforms from being a

financial consultant. My true passion is wholesaling and the knowledge I gain by currently being in

retail will only strengthen my ability as a wholesaler.

AXA Advisors, LLC • March 2009 – Present

Experience

Financial Consultant

• Help clients develop financial plans for their lifetime – accumulation, distribution and estate

planning

• Strong focus on retirement market and developing the correct product mix to provide income

solutions

• Experienced at working with different managed money platforms

• Viewed as annuity expert in the office and frequently do joint appointments with other advisors

AXA Distributors, LLC • 2007 – March 2009

Regional Vice President, West Coast

• Developed and implemented marketing and sales plan for multiple state territory. Included joint

sales calls to help close clients, one-on-one and office broker appointments, 2 client seminars per

week, CE presentations and product training for each branch

• Presented sales concepts to approximately 300 advisors at quarterly state of the branch meetings

• Worked closely with branch managers to increase production to help reach branch goals

• 128% above goal for year by March 2009

• $235 million in sales for 2008

• Product focus: variable annuities in AXA Advisor channel

Guardian Investors Services, LLC • 2004 - 2007

Regional Sales Director, Southern California

• Managed a hybrid territory, working with brokers in the independent, wirehouse and Guardian

proprietary channels. Firms included, but are not limited to, UBS, Wachovia, LPL and A.G.

Edwards.

• After merger with RS Investments in 2005, wholesaled their mutual funds in addition to

continuing variable annuity sales

• Developed and implemented marketing and sales plan for territory

• #1 wholesaler in wirehouse production in the nation in 2005

• Grew territory from # 16 to # 3 position in only 11 months from start of job

• Product focus: variable annuities, mutual funds, retirement plans

Farmers Financial Solutions • 2002 - 2004

Regional Director of Sales, Southern California

• Helped launch Farmers Insurance Group’s new broker dealer, Farmers Financial Solutions

• Developed the territory from scratch. A main focus was on increasing new accounts in addition

to sales. I had 148% GDC growth and 147% increase in new accounts for 2003.

• In addition to my sales goals, a large part of the job was training brokers on product and the sales

process.

• Product focus: variable annuities, mutual funds and variable life

1545 Crescent Place, San Marcos, CA 92078 • abh7wb@r.postjobfree.com

BRADFORD COOK 760-***-****

Jackson National Life Insurance Company • 1999 - 2002

Wholesaler, Northern California • 2000 – 2002

• Responsible for $30 million territory. Developed and communicated sales ideas and conducted

seminars.

• 16% increase in fixed annuity production for 2001

• 24% increase in cross-product producers for 2001

• Product focus: fixed and equity-linked indexed annuities, as well as life insurance. Cross-sold

variable annuities. Independent planner channel.

Internal Wholesaler, Texas • 1999

• Internal sales and marketing for $105 million territory. Made proactive sales calls to brokers

strengthen existing relationships and find selling opportunities.

• Graduated from Jackson National’s “Top Gun” training – intensive presentation skills training

program

• 27% increase in production for 1999

• Main focus: variable annuities. Cross-selling responsibilities: fixed and equity-linked indexed

annuities. Independent planner channel.

Prudential Preferred Financial Services • 1996 - 1998

Financial Advisor

• Member of the Million-Dollar Roundtable for 1997 and 1998. This organization consisted of the

top 5% financial and insurance representatives worldwide

• Prudential Hall of Honor Award for 1997. Awarded to the top 3% in sales production

• #1 ranked new advisor on Prudential’s National Trophy Report for 1997

• Created and implemented financial planning strategies for corporate executives, business owners

and high net worth clients

• Marketed and promoted my practice through a unique philosophy called values-based selling

Accreditations • NASD Series 7, 26, 63 and 65 licenses • California Insurance License

Education • Bachelor of Arts, Economics

California State University of Long Beach

• Advanced Presentation Skills Program

Sequoia System International

1545 Crescent Place, San Marcos, CA 92078 • abh7wb@r.postjobfree.com

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