BOB NICHOLS

*** **** ***** ** ********, Tennessee 38574

931-***-****

EMPLOYMENT

Middle Tennessee Airstream Cookeville, TN

General Manager MAY 2004 TO DEC 2008

Responsible for establishing a new RV dealership.

Responsible for inventory control, turnover, profit margins,

adding new brands, and eliminating overage inventory.

Developed and implement ideas to improve safety, quality, and

productivity toward set goals.

Improved dealer relations with vendors and manufactures.

Directed marketing efforts - radio, print, billboard and TV.

Supervised all parts, service, and sales efforts, ensuring

work standards and processes objectives were met.

Implemented complete retail and internal parts department.

Managed P&L

Cummins Cumberland Inc. Nashville and Knoxville, TN

Allied Product Sales Manager, Branch Manager 1989-2004

Grew allied product sales from infancy to $120,000 per month.

Accepted Nashville Branch Manager role on August 19, 1992,

took a losing branch and made it consistent money maker after

ten years of below average performance.

Directly oversaw the parts department, increasing sales

while reducing overaged inventory and increasing parts turnover.

Promoted increased cooperation between parts and service

departments to eliminate friction and increase the sense of teamwork.

Resolved both customer and employee issues to increase both

customer service and team spirit.

Initiated new computer system to track lost sales and increasing

retail counter sales.

Worked closely with all functional areas (Quality, Engineering,

Maintenance, Accounting, Production Control, Shipping, etc.) providing

operators and office staff necessary information to produce quality

products and services.

Accepted Knoxville Branch Manager position May 2001, took an

operation that had consistently lost money in 8 of the preceding

10 years and made it into a profitable operation earning top sales

honors in 2003.

Richard Smith Pontiac, Buick, GMC Inc. Murfreesboro, TN

New Car Sales Manager 1987-1989

Responsible for all new car and truck ordering, sales floor activity and

maintaining profit margin. Managed sales floor with 20 sales people.

Instituted a visual vehicle tracking system to monitor vehicles on order

and in stock.

General GMC Truck Sales Inc Muncie, IN

RV Sales, RV Sales Manager, RV General Manager,

Light Duty Truck Sales Manager,

General Sales Manager and Partner 1977-1987

Increased RV sales 200% over 4 years to the point our

RV division profits exceeded our truck operations.

Responsible for all ordering of both recreational vehicles

and light, medium and heavy duty trucks.

Responsible for all sales training, utilization of the GO

Marketing System, and weekly sales meetings.

Consistently increased or maintained profitability through

two oil shortages and two recessions.

Increased Light duty truck sales penetration to the highest

level in the Cincinnati Zone.

Education

Associates Degree in Business Management from Ball State University, Muncie

IN

Graduate of General Motors Institute of Sales Management.

Graduate of the Truck Marketing Institute Classes I, II, III and IV.

Graduate of GO Inc. Sales Marketing School

SKILLS

Strong knowledge of Office, Word, Excel, PowerPoint, and AS400.

Six Sigma, Lean methodology knowledge.

Excellent organizational, analytical and problem solving skills.

30 years experience in direct sales and general management with a

proven ability to increase sales and profitability.

Possess the ability to form a strong team environment and obtain superior

results.

Excellent people skills enabling better employee and customer

relations.

Consistently bringing in higher than expected results through increased

sales, increased margins and expense control.

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