Manager Sales

Ellen M. Lamagna

*************@*******.***

OBJECTIVE

To become "Market Analyst". This will utilize my background in

international market research and analysis, competitive and business

intelligence, strategy consulting and pricing with world-class

organizations. I also bring two master's degrees in business (an MBA and an

MSc) and four years of senior level work experience in London, England.

Five years in management

CAREER HISTORY

SiloSmashers (Fairfax, Virginia)

02/2008 - 02/2009

Senior Marketing Manager/Analyst

Key leader in proposal production, including research, writing, strategy,

pricing to win and finding teaming partners. Did extensive pricing and

other competitor analyses

Key advisor on competitive strategy to senior executives. Provided

strategic direction to core senior management team. Instrumental in

improving corporate win rate on bidding

Researched/Analysed markets, competition, pricing and new strategic

pursuits for actionable intelligence and made strategy recommendations to

core senior managers.

SAIC (McLean, Virginia)(a Fortune 500 Company) 01/2007

- 09/2007

Senior International Marketing Strategist

Developed strategies and assessed bidding opportunities for senior

executives, increasing win rate for company and return on invested capital

while decreasing costs of business

Evaluated new markets and segments, businesses and acquisition targets for

investment

Analyzed competitive landscape and advised on positioning strategies to win

large (i.e., >$100M) bids, leading to better strategic pursuit decisions.

Conducted custom research

Independent International Consultant (Virginia and London, England)

2003 - 2006

Using personal contacts, generated business in international consulting and

market research. Produced custom analyses and studies. Funded full-time

study in England

Nortel Networks (EMEA Headquarters: Maidenhead, England)

2000 - 2002

Senior International Market Strategist

Researched, summarized, presented and disseminated analyses/executive

briefings on strategy, competitors, markets, customers/large accounts,

Nortel market share, and other topics to international execs. Win rate on

bids increased substantially

Key member of highly matrixed business development team focused on new

international markets in Asia, Africa, the Middle East and Eastern Europe

Analyzed competitors' performance, products and strategies in Europe and

other parts of the world and communicated "take action" results via email

and conference calls

Founded global market intelligence and strategy function for Nortel EMEA:

processes, structures, templates, resources, etc., for competitive and

market intelligence. Contributed substantial value to company's ability to

capture and disseminate intelligence worldwide

WPP (London, England)

1999 - 2000

Senior Research Analyst

Produced benchmarking model for clients/telecoms companies. Wrote

profiles/analyses

Comsearch (Ashburn, Virginia)

1996 -- 1998

Senior Market Research & Strategy Analyst

Tracked competitors' products, market share, strategies and customers and

presented findings to senior management, business unit managers and for

company's strategic plan

Independent Consultant (northern Virginia)

1994 - 1996

Produced strategy and bespoke analyses for not-for-profit IT industry

association and boutique market research firm

EDS (Electronic Data Systems, now Hewlett-Packard)(Herndon, Virginia)

1985 - 1994

(a Fortune 500 Company)

Senior Marketing Manager

Progressively responsible positions in marketing in this large

international corporation. Founded Competitive Intelligence department and

grew to include twelve analysts. Managed Market Research (including

supervision of fifteen analysts) group for three years. Held leadership

positions in Market Strategy/Image Strategy, Corporate Sponsorship,

External Consulting Relations, and Industry Association Relations

Researched, wrote and presented reports on competitors, markets, new

markets, teaming partners, and IT market segments for sales and business

development teams

Verizon (Arlington, Virginia)(a Fortune 500 Company)

1984 - 1985

Created database of competitors' pricing for sales teams pursuing large

accounts

EDUCATION

[pic][pic]

Cambridge University (Robinson College), Cambridge (England)

2003 - 2006

BTh Graduated

2006

London Business School (LBS), London (England)

Graduated 1999

MSc Degree (Management and Leadership): Sloan Fellowship Program

Pennsylvania State University, State College, Pennsylvania (USA)

Graduated 1983

MBA (Marketing).

Carnegie Mellon University, Pittsburgh, Pennsylvania (USA)

Graduated 1978

BA with Honors (English Literature).

ACTIVITIES

--Published in "Who's Who of American Business Women" (2 years)

--Society of Competitive Intelligence Professionals (SCIP)-long-time member

in US and UK

--Appointment: Arlington County (Virginia) Commission on the Status of

Women

--National Association of Professional Women (2008 - 2009)

--Washington, DC, Chapter President, London Business School Alumni (2009)

--Women in Public Policy (WIPP)(2010)

)

Contact this candidate