Andrea Sitzmann
***** **** ****** • Merrill, IA, 51038
Home: 712-***-**** • Cell: 712-***-**** • Email: ********@*******.***
ASSOCIATE MARKETING MANAGER
• Direct market research experience; Conducted focus groups and market analysis
• Prepares SWOT analysis, Porters Fives Forces, and Product-Market Opportunity Matrix
• Created multi media and print advertising mock campaigns; Knowledgeable in graphic design
• Strong communication and interpersonal skills; Demonstrated ability to work with diverse populations
• Direct management experience; Supervised, Trained, and Scheduled employees
EDUCATION
Bachelor of Science, Southwest Minnesota State University, Marshall, MN May 2009
Major: Marketing GPA: 3.17; Deans List
Major: Business Administration; Human Resources Management
Relevant Coursework
• Strategic Marketing Policy • Leadership and Team Management • Advertising Management • Diversity
Management • Intro to Marketing • Concepts of Graphic Design • E-Commerce • Professional Selling
MARKETING PROJECTS
Marketing Research Project, Marketing Research Course Spring 2009
• Met with local business to determine research goal; Management and researched questions were
formulated
• Conducted secondary research, focus groups, convenience sampling surveys, and data analysis
• Statistical analysis utilizing SPSS; Cross tabulation to check relevance between survey questions
• Presented research to employer; offered conclusions and recommendations for increasing profitably
with college students
WORK EXPERIENCE
Account Executive, Powell Broadcasting, Sioux City, IA June 2010-Present
• Communicated effectively with clients to maximize sales and profit of their company.
• Called on prospects and presented proposals of various options for advertising.
• Studied demographic data and client profiles to identify target market.
Studio Sales Associate, Portrait Innovations, Sioux City, IA June 2009-June 2010
• Offered excellent customer service and maintained a pleasant atmosphere to all clients.
• Maintained outstanding sales averages each week to meet individual goals and company goals.
• Developed many different photographs and creative ideas to satisfy customers.
Child Care Aid, Holy Redeemer School, Marshall, MN Feb 2009-May 2009
• Provided guidance and support to children and pre-teen students by listening and advising.
• Managed and coordinated children activities during their after-school free time.
• Maintained a quiet and safe environment for children to do their homework and other activities.
Lifeguard and Swim Instructor, YMCA, Marshall, MN Sept 2006-Oct 2008
• Provided emergency care and treatment as required until the arrival of emergency medical services.
• Developed strong working relationships with coworkers and adult, teenage, and child members.
• Coordinated and conducted activities for multiple levels of swimming lessons for all different age groups.
Assistant Manager, Loring Memorial Aquatic and Fitness Center, Kingsley, IA Summers 2007 &2008
• Supported pool manager in supervising all seasonal staff members.
• Aided pool manager with scheduling of staff members and maintaining time sheets and hourly records.
• Assisted in collecting, counting, and recording all pool receipts including season passes,
swimming lesson sign-up, and concession stand.