Project Manager Sales
Resume:
Kristine Bowman
abh79n@r.postjobfree.com
EXPERIENCE:
Navitar, Inc.
Marketing Project Manager September 2007- present
* Manage a broad range of marketing projects for Navitar, Inc. and
sister companies Picture Phone Inc and Special Optics.
* Strategic development and maintenance of Google Adwords pay-per-click
marketing campaigns
* Assisted in the design and development of two new websites for sister
companies - picturephone.com and specialoptics.com
* Coordinate product launches; including design of supporting sales
collateral, website updates, email blasts and press releases for
customer and industry notification
* Create bi-monthly e-newsletters for customers and dealers
* Brainstorm and implement internal and external promotional programs
and contests
* Manage print advertising programs for trade publications
* Design various sales collateral and company brochures, quote print
jobs and manage relations with print vendors
* Coordinate planning and logistics for industry tradeshows
CURRENT Communications
Marketing Specialist November 2006- September 2007
* Project managed all direct mail campaigns for Internet & Voice
products
* Coordinated bi-monthly customer promotions, developed training
material, trained staff and worked closely with legal department to
ensure compliance for promotional pieces
* Copyedited and designed various pieces for print, e.g., direct mail
pieces, sales collateral
* Managed all customer directed e-mail marketing messages
* Developed and maintained company website content
United Rentals, Inc.
Marketing Coordinator March 2005- November 2006
* Produced marketing & sales tools for company's contractor supplies
division, supporting 730+ stores in North America, Canada & Mexico
* Developed and facilitated supplier promotions, designed sales
collateral and facilitated employee training for each promotion
* Managed monthly promotional catalogs, working cooperatively with
various departments to strategize, design and distribute publications
* Produced department newsletters
* Project managed large trade show /open house events, coordinated over
100+ vendors, with 500+ attendees
* Negotiated radio spots for advertising, produced scripts for recording
* Assisted in production and copy editing of full-line catalog and sold
catalog advertising space to suppliers
Marketing Assistant/Graphic Designer August 2004- March 2005
* Filled design requests for assigned district, included 13 stores in 4
states, developed flyers, posters, tradeshow banners, newspaper
advertisements, sales manuals & more
* Handled all Yellow Page Advertising & Placements for district stores
* Organized & attended industry tradeshows to promote company
* Set up employee training classes and workshops
* Wrote and distributed press releases for store openings
EDUCATION:
St. John Fisher College, Rochester, NY.
B.S. Business Management, Concentration in Marketing
SKILLS:
* Adobe Photoshop, Illustrator and InDesign, Macromedia Dreamweaver, ACT
Software, Microsoft Office Suite, basic HTML
176 Hillside Ave
Rochester, NY 14610
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