Sales Representative

Kelli D. Vorrath

515-***-**** Home

**** ****** **** *****

West Des Moines, Iowa 50265 515-***-**** Cell

PROFILE

Strong commitment to excellence and customer service.

Experienced in outside sales with both cold calling and established customers.

Possess excellent presentation, negotiation, and closing skills.

Communicates effectively and able to interact will with individuals from diverse backgrounds.

Highly motivated, extremely organized, and goal oriented.

Well developed and high work ethics.

Willing to accept new responsibilities and learn new skills, continuous improvement.

EXPERIENCE

Orchestrate Hospitality – Urbandale Hilton Garden Inn, Des Moines, Iowa, 12/2007 – 10/2010

Sales Manger/Sales and Event Manager, Increased awareness and revenue for the eight venues in the Des Moines

area including four hotels, one market and three restaurants. Established relationships with local corporate accounts

and travel/meeting planners. Worked with various groups and accounts in fulfilling their lodging needs while

maximizing revenue. Promoted banquet/meeting facilities at all four hotels and completed event detailing for

various sizes of corporate and social events.

Staybridge Suites, LTD, West Des Moines, Iowa, 8/2004 – 12/2007

Director of Sales, Created brand awareness for a newer upscale, short and extended stay hotel.

Established relationship with Des Moines Convention and Visitors Bureau, called on local corporate accounts,

relocation specialists, and human resource managers to acquire extended stay guests. Dealt with athletic teams,

groups and individuals in fulfilling their lodging needs. Assisted in developing annual budget, setting goals and

maximizing revenue. Negotiated local and national rates for property. Promoted meeting room and overseen all

functions.

Baymont Inn and Suites, Clive and Davenport, Iowa and Omaha, Nebraska, 5/2000 – 8/2004

Area Sales Manager, Built brand awareness and established accounts for a new mid service hotel in three cities.

Established relationships with the Convention and Visitors Bureau in each city, called on corporate accounts, motor

coaches/tour groups, human resource managers, athletic teams, various groups and individuals in fulfilling their

lodging needs. Negotiated local rates, maximized revenue, developed sales tracking system and assisted in budgets

and establishing goals.

The Des Moines Register, Des Moines, Iowa, 8/1999 – 4/2000

Account Executive – Retail Advertising, Assumed maintenance on existing contracted advertisers, negotiated

renewal of existing contracts, established relationships with new clients in my market to capture their advertising

business. Market was home improvement and furniture accounts.

The Baker Group, Des Moines, Iowa, 9/1998 – 8/1999

Account Representative – Service Department, Acquired and managed existing service contracts, negotiated

contract renewals, tracked calls for customer satisfaction, called on new and existing building owners and managers

for future projects and service contracts. Market was owner occupied buildings and private/public education K 12,

Universities.

The Maxim Group, Urbandale, Iowa 9/1997 – 9/1998

Commercial Sales Representative, Established relationships with local architects and designers, general

contractors in central Iowa, and corporate accounts to generate sales of commercial floor covering. Coordinated and

overseen installation with subcontractors and ensured successful installation of products.

Stetson Building Products, Des Moines, Iowa 4/1991 – 8/1997

Outside Sales Representative, 9/1994 – 8/1997, Established relationships with general contractors and sub

contractors to specific construction jobs and commercial building products we distributed. Educated architects and

industrial/maintenance accounts on products.

Inside Sales/Purchasing, 4/1991 – 9/1994, Conducting inside sales from city sales center. Conducted inside sale

and phone sales, worked with warehouse for delivery of products. Assisted purchasing entering sales orders into the

system and issuing credits. Receiving material into inventory and entering invoices into accounts payables.

Coordinated realignment of centralizing warehouse system.

Diamond Vogel Paint Center, Des Moines, Iowa, 8/1988 – 4/1991; 4/1982 – 2/1988

Manager, 8/1988 – 4/1991, Supervised 11 employees including two outside sales managers. Processed

accounts payables, controlled and ordered inventory, and maintained facility.

Developed advertising schedule and controlled advertising budget. Conducted inside sales and phone

sales.

Accountant/Administrative Assistant, 4/1982 – 2/1988, Conducted inside sales and phone sales.

Processed daily invoices and reports, and prepared monthly statements. Designed and implemented accounting and

filing system to accommodate major retail expansion.

EDUCATION

Grand View College, Des Moines, Iowa

B.A., Business Administration, 1985.

REFERENCES

Available upon request.

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